Rebecca Renner Email and Phone Number

I work with business leaders to capture their expertise and create engaging, educational content. I provide strategic counseling on the best communications channels and formats to increase reach and awareness for the company and their thought leaders through pr and media relations, social media, and digital marketing.

I work with the experts at Aero and our clients to showcase their business value and leadership experience through web copywriting, articles, social media and thought leadership.

I work with a variety of international B2B and B2C businesses in the tech sector to meet their marketing communication goals. I assist clients with their messaging and content development, while strategizing ways to tell their story and reach their audience through media relations, social media, thought leadership and more.

- Worked with web design team to overhaul and launch new website, create copy, optimize for SEO- Coordinated photography and video resulting in over 200 new assets- Managed social media, created content, scheduled and budgeted paid campaigns; increasing page follows +27%, engagement +23%, and reach +13%- Managed community relations giving, and event planning- Oversaw design and budget of branded company merchandise- Wrote, designed and distributed monthly employee newsletter

I am responsible for brand development and marketing communications for GOLDTOE® and their endorsed brands.- Oversaw social media accounts increasing overall mentions +23%, total posts +21%, impressions+16%, and net sentiment at 98.9% positive- Coordinated, approved, and scheduled weekly emails, averaging 20% open rate, up 10% YOY- Developed over 100 website banners for product features and over 500 sale banners- Coordinated eCommerce, PR and social teams to ensure items being promoted are well stocked- Created digital asset management system of over 300 legacy assets- Coordinated photo shoots seasonally, resulting in over 500 new assets- Developed packaging for new and existing product- Managed assets and developed in-store and digital signage across several retailers- Presented consumer research to merchandising, product development, and sales to build new products- Approved MSRP and margins for new and existing product- Developed on brand responses to customer questions and reviews, and reported monthly on ratings- Created monthly one page brand reports on the state of the business- Secured non-profit sponsorship of Girls on the Run International for 2018 year- Drove new direct to consumer distribution on Groupon.com. Worked with buyer to create offering andset retail. Managed fulfillment of over 1,400 units for test resulting in $11,000 in revenue

- Coordinated projects for special customer promotions or product conversion- Reviewed customer specifications for packaging, displays, and styles to align with Gildan and our customers' brands and retail procedures- Communicated project timeline and fulfillment with production, sales, customer service, supply chain and logistics teams- Prepare daily and weekly updates to all key teams- Created samples from converted product- Reviewed request quantities associated with rework and promotions to ensure sales and customer goals are met

- Managed implementation and updates for new website by editing and writing copy, optimizing for SEO- Monitored organic and paid website traffic weekly using Google Analytics and other software- Monthly keyword testing and reporting on Google rankings- Posted, managed and reported on YouTube, Vimeo, and LinkedIn- Shot, produced and promoted video and print customer testimonials and case studies- Managed prospect and customer communication through monthly email marketing- Maintained health of email list of over 5,000 contacts, pulled reports for sales team- Wrote copy and designed brochures and other sales collateral- Assisted up to 15 sales professionals, managers and resellers in preparation by creating demos, power points, email marketing, and customized samples of Etactics' products and services- Assisted with other market research, lead generation, and CRM maintenance- Managed paperwork and on-boarding new customers, transitioning from sales to customer service- Trained, managed and evaluated marketing intern projects weekly- Created marketing and training materials for our clients including emails and brochures to help promote and implement Etactics' solutions within their organization

- Based in the media relations team I wrote and pitched messaging to national and regional media for a variety of consumer and B2B clients- Secured placement for health care client in several regional business magazines- Monitored social media daily using programs such as Heartbeat to craft strategy and create monthly client reports- Researched best practices for employee communication and compiled employee survey data into international communication reports- Conducted interviews with employees for internal news service- Researched speaking opportunities in Ohio communities

- I supervised three account executives and over 20 account associates on the Express, Inc. and Backdrop Magazine accounts- Assisted in market research surveying Ohio University students' attitudes on mobile purchasing and digital communications by examining 520 survey respondents and 25 focus group participants

- Promoted museum exhibits and events through a variety of communication techniques including social media, resource fairs and local and regional media relations- Wrote press releases and radio spots- Worked with art education and graphic design interns to create marketing materials such as brochures, advertisements and fliers- Worked to promote opening of a new cafe at the Museum

- Secured placements for multiple clients in both trade and consumer media outlets- Pitched an secured an exclusive story to Crain's New York Business- Created media lists using Cision and My EdCals- Created and monitored social media content for two clients and increased Facebook following by 40 %- Compiled press placements

- Assisted in creation of a portfolio used to apply and obtain National Affiliation status from National PRSSA- Manage a team of nine associates- Edit and manage the firm’s website and blog- Maintain internal relations in the firm by communicating strategically and producing a bi-weekly newsletter- Promote the firm’s services to community and regional organizations

- Promote the values of the Department of Residential Housing by planning programs- Assist residents in utilizing university resources- Enforce university rules and policies

- Wrote press releases and a fact sheet- Wrote a media pitch letter and conducted a follow up call- Assisted in implementation and strategic use of Facebook page- Researched and assisted in creation of a social media policy- Interviewed clients and wrote testimonials for company website- Designed fliers and took photographs at events

- Created public relations plan and materials for Backdrop Magazine, a student-run, print magazine on campus- Organized a file of press coverage and materials created by the account

Wrote articles for the Campus Buzz section of the student-run, online magazine