Rebecca Whitney, Mba Email & Phone Number

Canada

Canada

Fredericton, Nb

Leading the team responsible for marketing New Brunswick's Energy Efficiency Programs on behalf of the Federal and Provincial government and NB Powers' Products and Services. Supporting divisional business goals through strategic marketing that captures, engages and converts the target audience at the different stages in their customer journey. Building the marketing teams' capabilities through effective coaching and mentorship to ensure the team is meeting or exceeding business targets consistently and efficiently.

Toronto, On

BentallGreenOak is the Real Estate investment division of Sun Life Financial. Led a team of marketing professionals in the successful marketing and branding across a national portfolio of Residential rental properties. Provided strategic oversight to Leasing Managers to ensure a positive prospect-to-resident experience in order to maximize resident retention. Worked across key stakeholder groups (Asset Management, Investment Management, Operations), developing, and gaining alignment, on key strategic marketing initiatives designed to drive Occupancy and ultimately asset value. Led the target profile research, strategic marketing and lease-up of new residential developments in Toronto, Victoria, Winnipeg, & Vancouver, and major property re-positions. Corporate and Regional Brand Strategy I Marketing Communications I Marketing Budget Ownership I Financial Acumen I Agency & Vendor Management I External Stakeholder Management I Prospect & Resident Experience I Research & Analytics I Content Marketing & Development I CRM I Digital Strategy I Business Development Pitch Development I Leasing Strategy Development & Training I Competitive Landscape Assessments I Reputation Management

Mississauga, On

Responsible for driving brand awareness, consideration and demand generation for the Private Pay Retirement Division with an end goal of higher profitable occupancy. Repositioned the brands’ tone and voice as a result of a significant project designed to differentiate Revera in the Retirement space. Managed the Digital Marketing function and grew the team as part of a focused effort to generate a broader digital footprint for the brand. Conducted a Creative and Advertising agency RFP, as well as managed a small creative in-house team. Co-Developed (with Communications Department) a Content Strategy designed to support the buyers’ decision journey; both from an Influencer and Prospects’ perspective. Marketing for the Corporate Brand as well as Marketing oversight for the 100+ Revera Retirement communities across the country (like a franchise model). Reported to VP Marketing and managed a team of Managed a team of 14 through 5 direct reports (National and Regional Marketing Managers, Digital Marketing Manager, Merchandising & Production Managers, Graphic Designers). Brand Strategy I Agency & Vendor Management I Digital & Social Media Marketing I Brand Repositioning I Marketing Budget Ownership I P&L Responsibility I National Marketing Plans I Regional Marketing Plans I Content Strategy I Consumer Research & Analytics I Strategic Planning I Creative Team Management I Forecasting & ROIs I Media Planning I KPI Settings and Tracking I Customer Journey Mapping I Customer and Resident Experience I Sales and Marketing Collateral Development I Competitive Monitoring I Marketing Communications I Reputation Management

Mississauga, Ontario, Canada

Acting VP Marketing while VP Marketing position was being recruited for, hired and onboarded. Keeping primary responsibilities as Marketing Director, took on the additional responsibilities of the VP by representing marketing at senior strategy and finance meetings, senior stakeholder cross-functional teams, full marketing team operating budget accountability and the strategic direction for all initiatives within the marketing team, along with performance management and coaching of a 20 person team.

Toronto, On

Responsible for National and Retailer Marketing for both US and Canada. CD Division of @ $60mm Gross Revenue. Identified genre gaps or new trends in music to provide direction to Product Development. Led international growth strategy development in the European market. Worked closely with US Sales on account specific CD releases. Secured and maintained licensing agreements with branded partners. Reported to VP Marketing & Product Development and led a team of 2 direct reports; Marketing Project Manager, Associate Brand Manager. Account specific product development I Channel and Pricing Strategy I New Product Launches I Marketing Budget Management I P&L responsibility I Brand Licensing I Rights Management I Merchandising Development I Packaging and Promotional Strategy I Vendor Management

Toronto, On

Responsible for customer marketing initiatives for top retailers across a portfolio of brands (Nutella, Bueno, Tic Tac and Kinder Surprise). Co-developed with Sales, account specific new product launch plans. Worked closely with Sales to develop Account specific promotional calendars to support revenue and market share growth. Responsible for demand planning and forecasting new product potential. Key lead with ACNielsen for channel and retailer data. Analyzed data and provided actionable insights to both sales and marketing to maximize growth opportunities. Position reported to National Customer Marketing & Sales Planning Director. Responsible for a team of 3: Associate Trade Marketing Manager, Category Analyst, and a Forecast planner. Forecasting I Trade Spend Planning I New Product Launches I Promotional Effectiveness I Pricing Analysis I Retailer Promotions I Key Account Budget Management I Monthly and Quarterly KPI Analyses and Presenting I Brand Awareness Tracking I Team Coaching & Development

Toronto, On

Head of the Marketing team for the Catalogue Division within Warner Home Video marketing department. Portfolio management across a variety of elements from huge product releases to pricing life-cycle management and everything in between. Grew division revenue by 3% in a declining DVD market; moving Warner Bros from 5th to 3rd place in market share. Liaised with US counterparts on North American launches and strategy setting. Managed multiple formats (the Blu-Ray/HD Software ‘war’) allowing consumers to choose. Position reported to VP Marketing. Managed a marketing team of 3-4 including Product Managers, Assoc Product Managers, Coordinators and Interns. Worked closely with Sales Planning and Sales Directors to build channel and retailer strategies that maximized revenue potential. P&L responsibility I Marketing Budget Ownership I New Product Releases I Pricing Life-Cycle Management I Key Account Promotions and Pricing I Channel Strategy Management I Rights Management I Creative Development I Digital Advertising I Promotional Planning I Agency and Vendor Management I Annual and Quarterly Planning I Strategic 3-5 year growth plans I PR Event Planning I Team Coaching & Development

Mississauga, On

Moved to progressively more senior roles in Gillette Company (prior to P&G Merger) and Portfolio Management within the Oral-B/Braun Division. Managed all aspects of brand management across 2 brushing segments (Manual and Power brushing) and multiple brands (Indicator, Stages, Advantage, Cross-Action, Oral-B/Braun, Zooth, and Rembrandt Whitening). Working closely with US counterparts on North American launches. Canadian lead to Disney Global with Disney partnership on Stages brand. Worked closely with the Professional Dental Division to ensure consistency in messaging, providing promotional planning, and new product sales and marketing materials. Position reported to Director, OralB/Braun Marketing. Managed a team of 2 (Category analyst, BusComm Coordinator) P&L Responsibility I Marketing Budget Ownership I Forecasting I Media Planning I New Product Launches I Consumer Research I Brand Tracking I Pricing Analyses I Customer Marketing I Acquisitions Integration I P&G Merger Lead on Oral Care I Team Coaching & Development

Mississauga, On

Toronto, On

Toronto, On

Toronto, On

Mba, Marketing & International Business

Certificate, Digital Marketing Management

Ba, Modern History