Rebecca Ashley Email & Phone Number

New York, New York, United States

-Member of the integrated media planning and buying team-Develop marketing strategies by determining media budgets across channels based on client goals and brand vision-Work with internal and external partners to represent client interests and plan holistic strategy-Manage campaigns throughout their flight, including monitoring performance and recommending optimizations, tracking budgets, and preparing post-campaign analysis-Act as day-to-day liaison with clients by leading email communications and weekly client statuses-Supervise and train associates, assigning and reviewing work to ensure team success

Tel Aviv Area, Israel

-Managed creation of target list with 650 prospective companies for SVP of business development in coordination with global account executives, based on market and industry trends-Identified key target contacts and drafted sales pitch, working in cross-functional team with communications and sales executives-Conducted research and analysis of global retail markets and relevant industries for senior strategy executive for account-based marketing initiative-Monitored and determined viability and priority of in-bound leads in Salesforce-Assessed market reports and analyzed industry media coverage for communications executives

-Read and review student submitted essays -Correct grammar, style, references, and citations to prepare essays for publication

-Review and edit student essays for Muhlenberg College's interdisciplinary academic journal-Help recommend essays for publication

New York, Ny

-Worked with group of four-year-old campers at day camp-Led educational activities and interacted with campers in group and individual settings

-Planned and organized fundraising events with local businesses and within college community to raise money for scholarship fund-Worked closely with alumni and philanthropy chair to pursue larger-scale fundraising opportunities

Wingdale, Ny

-Supervised a bunk of eleven-year old campers at a sleep-away camp -Planned and facilitated activities, supported campers by resolving conflicts, and maintained a high level of energy throughout the day-Acted as a mentor for junior counselors and counselors-in training, demonstrating how to respond to difficult circumstances under pressure, and leading them when they required more direction-Worked in both group and individual settings, requiring time-management skills, flexibility, and creativity

Bachelor'S Degree, English (Philosophy And Creative Writing Double Minor)

Activities and Societies: Omicron Delta Kappa (national leadership honor society) • Sigma Tau Delta (international English honor society).

Semester Abroad (Spring 2018)

Spent a semester abroad studying in Florence, Italy.