Rebecca Barkin Email and Phone Number
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Rebecca Barkin is CEO and Co-Founder of Lamina1, a blockchain-based, full-stack solution for entertainment and brands. Barkin brings 20+ years of experience leading strategy, design, and development at the intersection of emerging technology and entertainment. Prior to joining Lamina1, Barkin served as VP of Content Strategy & Partner Solutions at the groundbreaking 2B immersive venue Madison Square Garden Sphere. As Vice President at Augmented Reality pioneer Magic Leap, she drove the development of a slate of launch applications like the award-winning immersive music experience Tónandi, as well as branded content experiences with premium partners like Alibaba (Tokyo Olympics), Warner Bros (Fantastic Beasts), and HBO (Game of Thrones). Later, as Vice President of Brand & Platform Design, she led the redesign of both the operating system and brand for the enterprise-focused Magic Leap 2 (winner of multiple design awards). Prior to Magic Leap, she led GTM strategy for pioneering computer vision & AI company Nod Labs which developed foundational 6Dof tracking technology to enable VR and AR. She's held leadership roles at Genius Products, Dell Computers, and Silicon Valley startup Lyve (acquired by Seagate), driving GTM, brand identity, and strategic partnerships. Since starting her career at EMI-Capitol Records, Barkin has helped companies big and small embrace transformative new technologies and bring them to market in partnership with beloved brands and artists. She is committed to the art of strong leadership, a fierce diversity advocate, published author, wife, and mother of two young boys.Skills/Knowledge: spatial computing, application development, design, user experience, inputs and interaction, production, augmented reality, mixed reality, digital media, concept and scoping, strategic partnerships (brand + artist), gtm strategy, brand, agency management, start-ups, segmentation, investor pitch, and presentation
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Special Advisor, Ceo Advisory Team (Immersive Exp Design)The Keva GroupLos Angeles, Ca, Us
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Advisor - Immersive Experience Design & Emerging TechBoston Consulting Group (Bcg) Jan 2024 - PresentBoston, Massachusetts, Us -
Advisory Board MemberMetatexel Aug 2023 - PresentLos Angeles , UsLarge scale, 3-D scanning data processing and content licensing. Working with geospatial scans, MTXL creates high-fidelity 3D models and real-time Unreal Engine integration, with breathtaking VFX-level quality that comes through in every little pixel. -
Co-Founder & Chief Executive OfficerLamina1 Aug 2022 - Present -
Vice President, Partnerships / Creative Strategy @ Msg SphereMadison Square Garden Entertainment Corp. Jul 2021 - Jul 2022New York, Ny, Us- Drive growth, revenue, and ecosystem via key category partnerships that leverage the unique capability of Sphere and our platform to bring one-of-a-kind immersive content to the world. - Work with partners (brands, musicians, directors, technologists) to concept and execute high-quality, technically ambitious creative projects in partnership with external agencies and our Sphere Studios team. -
Vice President, Experience Design Msg Sphere StudiosMadison Square Garden Entertainment Corp. Jun 2021 - Jul 2022New York, Ny, Us- Concept, design, produce large-scale immersive content for MSG Sphere in partnership with my peers across Sphere Studios (RTS, interactive, production & post) - Strategize and roadmap, in partnership with MSG leadership, our approach to content and slate- Collaborate with external creatives, including agencies, artists, musicians and world-class directors to translate/illustrate their vision, and guide concepts to showcase our full technical capability- Establish design guidelines and human factors benchmarks, testing process- Script, manage, grow demo team
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Vice President, Product Design - Platform (Os, Ux, Interaction)Magic Leap Apr 2020 - Jun 2021Plantation, Florida, Us- ML2 Operating System design vision & strategy- UX, UI, multi-modal interaction model- Redesign of Brand; values, design principles- Enterprise design research- Benchmark heuristics, test plan & acceptance criteriaAdditionally I served as the Executive Sponsor of our Women’s Inclusion Network. -
Vice President, Immersive ExperienceMagic Leap Apr 2019 - Apr 2020Plantation, Florida, UsLed a top-notch interdisciplinary team of AR developers (Unity & Unreal), designers, producers and strategists in creating unforgettable immersive experiences and brand interactions. Straddling business and engineering, our team identifies and executes select creative projects that drive innovation at the platform level. Demonstrated understanding of the dependencies of complex, highly technical mixed reality / spatial computing projects. Responsibilities and deliverables snapshot:- EP Partner content collaborations; content strategy, concept, scope, rapid prototyping, production and development of client-driven XR experiences (Location-based, Retail, Entertainment)- Lead Location Based Experience as new product and business opportunity—a product focused on ease and integration with production control software, designed to supporting clients in making, managing, monetizing XR installations- Client, consumer and investor demos & experience installations
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Sr Director, Magic Leap Studios | Strategy & PartnersMagic Leap Jul 2016 - Apr 2019Plantation, Florida, UsAs a member of the Studios leadership team focused on creative strategy and portfolio, select and drive the creation of original experiences and co-productions that illustrate the creative potential of mixed reality and the Magic Leap spatial computing platform. - Work with Studios SVP and leadership to produce short and long-term plans that scale alongside Magic Leap core business objectives- Work with SVP Studios and leadership team to draft and implement studios vision, values, and organizational structure- Establish Studio Partners team; mission, production model, roadmap, budget- Manage an interdisciplinary team of mixed reality artists, engineers, developers, and producers to create experiences such as a downloadable app, exhibition, prototype or case study- Build strong relationships with a wide range of creators, developers, musicians, designers to tee up potential collaboration projects- Negotiate contracts to provide additional software and creative development as needed- Work closely with marketing and business development executives (including demo execution, partner projects/resources, gtm for Studios slate)
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Head Of Strategic MarketingNod.Ai (Acquired By Amd) Aug 2015 - Jul 2016A lean, early-stage engineering driven start-up delivering input and tracking solutions for VR, AR, drones and smart homes.- Guide overall business/partner strategy in partnership with CEO and fellow members of executive team - Drive GTM strategy, including industry research, positioning, market sizing, and segmentation- Define brand and creative direction, produce messaging and assets - Responsible for PR strategy- Event design and production (CES, GDC, E3, Versions, VRLA, Drone Expo)- Define content strategy, and drive developer portal and developer relations- Provide input on product definition + feature set as it aligns with segmentation (B2B + Dev Community)- Redesign website, furnish content to dev portal, and lead migration to fluid SEO-friendly platform (wordpress, shopify)
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Senior Director - Marketing Strategy & Brand DevelopmentLyve (Acquired By Seagate) Jun 2013 - Aug 2015• Hired to lead marketing/brand, took Lyve from stealth mode through the launch of two consumer electronics products to acquisition• Deliver company/brand name, look + feel, creative assets, copy and messaging framework• Deliver marketing roadmap, including media plan and forecast • Lead cross-agency collaboration and planning (PR, Creative, Social, Media)• Drive social engagement strategy, content, community growth • Conduct market segmentation research to map media strategy and messaging framework• Allocate and manage marketing dept budget & actuals• Plan/execute experiential for both trade/consumer events: CES 2014 & 2015, SXSW 2015
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Sr Consultant - Marketing & Strategic PartnershipsDell (Via Zing Acquisition) Apr 2009 - Jun 2013Round Rock, Texas, Us• OPI partnership for Design Studio; 15M in-kind advertising, unprecedented press coverage in female lifestyle pubs, and Mother’s Day retail program at Costco• Conceive and execute America’s Favorite Small Business; Web-Series, UGC & social-media driven SB campaign (9M) with MasterCard, Microsoft (100% funded)• Introduce premium customer support services strategy to lift NPS score and positively impact retention• Award: "Best Breakthrough Idea" for a fully-integrated media + content campaignsupporting “Annie: the girl who could fly” -
Sr Manager - Brand & Marketing (Espn, Ifc, Wellspring)Genius Products Feb 2007 - Mar 2009• Drive brand creative and marketing for independent/arthouse films distributed by Genius; catalog includes The Weinstein Company, IFC Films, ESPN Original Entertainment and Wellspring Essentials--a catalog of acclaimed directors like Akiro Kurosawa & Jean Luc Godard.
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Manager - International & Digital MarketingEmi Music Jul 2003 - May 2006• International & Digital Marketing team under Rachna Bhasin. Together, a team of three brought EMI’s vast catalog of impressive standards (Sinatra, Nat King Cole, Dean Martin, David Bowie, Al Green) and yet-unknown international acts into the digital market, launching unique programs with DSPs & MSPs. -
InternPwc May 2000 - Aug 2001Gb
Rebecca Barkin Skills
Rebecca Barkin Education Details
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Carnegie Mellon University -
Mit Sloan School Of Management
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Carnegie Mellon UniversityCreative Writing
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Institute For American Universities Avignon, FranceEconomics
Frequently Asked Questions about Rebecca Barkin
What company does Rebecca Barkin work for?
Rebecca Barkin works for The Keva Group
What is Rebecca Barkin's role at the current company?
Rebecca Barkin's current role is Special Advisor, CEO Advisory Team (Immersive Exp Design).
What is Rebecca Barkin's email address?
Rebecca Barkin's email address is ba****@****ail.com
What is Rebecca Barkin's direct phone number?
Rebecca Barkin's direct phone number is +131040*****
What schools did Rebecca Barkin attend?
Rebecca Barkin attended Carnegie Mellon University, Mit Sloan School Of Management, Carnegie Mellon University, Institute For American Universities Avignon, France.
What are some of Rebecca Barkin's interests?
Rebecca Barkin has interest in Civil Rights And Social Action, Arts And Culture, Disaster And Humanitarian Relief, Health.
What skills is Rebecca Barkin known for?
Rebecca Barkin has skills like Strategic Partnerships, Digital Marketing, Marketing Strategy, Strategy, Brand Management, Management, Marketing, Cross Functional Team Leadership, Start Ups, Integrated Marketing, Brand Development, Content Strategy.
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