Event planning, promotion, and on-site execution including set up and tear down, inventory management and general marketing for a passionate independent record label .

Developing and delivering strategy around the growth and stability of the Wide Format Inkjet business of the Graphic Systems Division. Continue to manage all the inbound and outbound marketing activities for high production wide format inkjet printers, and support the driving of leads and sales for the entire portfolio of equipment solutions and consumables. Support all marketing efforts by crafting the messaging and positioning of the products, as well as conceiving and developing innovative marketing programs that drive demand and shorten the sales cycle. Working with manufacturers to develop new products, validating and justifying development, as well as bringing new products to market and the cross-functional implementation of the release plan. Serving as the subject matter expert to all internal and external contacts. Determine how to buy and buying criteria, translating technical capabilities into benefits, as well as being an expert on competition.Responsible for transferring product and customer knowledge to the sales channel; communicating the value proposition to the sales team and develop the sales tools that support the selling process of these capital investments. Work with clients to help them realize the benefits of their investments as quickly as possible, and training teams to help drive the resulting revenue.

Developing and delivering all the inbound and outbound marketing activities for high production wide format inkjet printers. Supporting all marketing by crafting the messaging and positioning of the products, as well as conceiving and developing innovative marketing programs that drive demand and shorten the sales cycle. Working with manufacturers to develop new products, validating and justifying development, as well as bringing new products to market and the cross-functional implementation of the release plan. Serving as the expert to all internal and external contacts on determining how to buy and buying criteria, translating technical capabilities into benefits, as well as being an expert on competition. Responsible for transferring product and customer knowledge to the sales channel; communicating the value proposition to the sales team and develop the sales tools that support the selling process of these capital investments.

Developing, managing, and implementing marketing plans to effectively grow sales and market share for solutions in Wide Format printing. Gathering market intelligence, identifying market opportunities, and developing plans to penetrate new opportunities.Planning, organizing, coordinating, and supervising the introduction of new products as well as managing existing product portfolio. Managing list pricing, cost, descriptions and configurations in equipment quoting system as well as content for sales proposals.Training sales team and assisting in the development of promotional materials for products.

Member of the Sales and Merchandising team of five within Regional office supporting 19 stores in Illinois. Created short and long-term marketing plans and developed strategic tactics for initiatives to increase market share, sales and profits. Identified opportunities and coordinated all promotions and partnerships projects, including events, sponsorships, donations and relationships. Communicated plans to store teams, merchandising units and managers. Maintained $1MM budget. Negotiated contracts and investments of $1000 to $300K. Liaison between third-party advertising, media and marketing agencies and internal public relations representatives.

Oversaw operations of Floral departments in 30 stores with 45 managers and employees. Conducted weekly store visits and implemented merchandising programs and policy compliance to increase sales, profits and service and exceed set targets. Identified career opportunities and trained employees for development. Communicated marketing and merchandising initiatives to all levels of leadership. Managed multiple projects simultaneously from coordinating meetings, assessing department financial records and developing specific marketing plans. Administered monthly inventory reports, analyzing sales, purchases and product counts.

Managed Floral departments at three locations with a staff of four at varying demographics. Responsible for the merchandising and financial success of each with control of product ordering, scheduling, monthly inventory, customer service, merchandising and sales initiatives.