Rebecca Mcintyre Email & Phone Number

Belmont, Ca, Us

Led enterprise content marketing initiatives aligned with RingCentral vertical go-to-market (GTM) strategy and execution. Orchestrated content efforts to support awareness goals for Platform PMM and Developer Marketing teams.• Planned, managed, executed, and optimized content from ideation through completion to drive awareness, engagement, leads, pipeline, and revenue• Drove conversions by strategizing and executing on content across the funnel that aligned with product marketing’s messaging and positioning and supported demand generation campaigns• Increased enterprise blog digest subscribers by 76.2% QoQ: Redesigned newsletter for a better user experience, & implemented blog strategy that encouraged sign-ups • Led enterprise content analytics: Leveraged analytics tools (Adobe Analytics, Tableau, Salesforce, Marketo, ContentSquare) to build detailed data reports. Analyzed metrics and analytics to inform content strategy, and shared insights with stakeholders. Measured asset touches, lead count, pipeline, revenue, and more to assess content performance.• Collaborated cross-functionally (product marketing, creative, SEO, web) & managed external writers & agencies to create eBooks, web assets, infographics, white papers, blogs, solution briefs, research reports, and other thought leadership• Extended brand awareness and drove pipeline growth in specialized sectors (healthcare, education, financial services, government) by leveraging results-oriented tactics—PR, analyst relations, influencer strategies, data-driven digital investments, ABM campaigns, customer case studies, thought leadership programs—and developing fresh, compelling top-of-funnel content for integrated cross-channel marketing campaigns• Delivered annual Customer Success Metrics project: translated survey results into digestible content; produced 20 segment- and vertical-specific blog posts & 15 datasheets that—via social media promotion & sales enablement—drove leads to gated landing page

Belmont, Ca, Us

Collaborated cross-functionally—direct and indirect channel sales, product, industry principals, sales enablement—and partnered across marketing (PMM, creative, SEO, web, digital, social, demand, ops) to drive execution and delivery of go-to-market (GTM) strategy, messaging, content, activities, and marketing campaigns for RingCentral’s industry solutions.• Ensured alignment of industry solutions messaging and positioning across the entire go-to-market approach—including themes, campaigns, and programs—while taking into consideration all routes to market• Helped sales reach target prospects by developing broad industry and refined persona-based, vertical-specific messaging and positioning and crafting tailored content addressing buyers’ pain points & changing needs at each stage of the buyer’s journey• Enabled both direct sales reps and indirect channel teams with industry solutions, best practices, and sales playbooks

Belmont, Ca, Us

Managed and created engagement, enablement, and recruitment GTM, marketing, content, and communications for RingCentral's channel partner program. Channel partners closed 12 of 15 $1M TCV deals, & revenue contribution grew from 5% to over 35% during tenure. • Crafted brand identity for channel, with new identity campaigns yielding:- Event registration & attendance rates increased by 55% & 41% respectively YoY—1.4x/1.5x - Webinar registration & attendance rates increased by 155% & 151% respectively YoY—2.6x/2.5x• Wrote compelling, relevant content for a variety of audiences; translated ideas & creative concepts into written, verbal, & visual assets• Promoted & built awareness of channel partner program by developing strategic content calendar & gaining mindshare for channel PR awards, ghostwriting for executive leadership, implementing social media strategy, & elevating thought leadership• Strategically planned, tactically executed, & ensured on-time, accurate creation of all channel programs team project deliverables—events, webinars, SPIFFs, training, newsletters, Partner Academies, new product launches, partner success stories• Managed & coached direct report, providing ongoing specialized training• Reviewed, QC’d, & signed off on all marketing content• Enhanced productivity & drove engagement by conceptualizing content needs & communicating implementation & use case; orchestrated content creation, storage, & dissemination strategy• Defined/segmented audience; met voice/tone/needs of all business owners; created content & repurposed it for multiple audiences• Developed GTMs for various business areas & executed with cross-functional teams to drive partner awareness of new revenue streams• Maintained partner portal; managed global localized & co-brandable content/collateral; developed localized programmatic tools/assets• Created & managed editorial calendar; developed & executed annual & quarterly partner communications & content plans

Drove brand awareness and market demand for nonprofit and healthcare clients by conducting strategic counsel and implementing content marketing strategies and campaigns:• Developed messaging and positioning that resonated with target audiences• Provided SEO-friendly copywriting and editing• Managed online presence and optimized digital properties—websites, blogs, social media—to drive traffic, leads, and conversions• Executed social media campaigns• Created email nurture programs

New York, Ny, Us

Executed and oversaw strategic digital and traditional marketing activities—lead generation, lead nurturing, new customer acquisition, brand awareness, and social engagement—to support the growth and business objectives of a B2B SaaS technology startup with an innovative content marketing platform.• Led the strategic planning and development of marketing content and copy; implemented SEO best practices; and ensured content supported brand initiatives, vision, and customer experience while delivering on business objectives• Established KPIs to track and analyze the performance of all marketing initiatives, as well as identified and implemented ideas for testing—such as A/B, etc.—and optimization• Monitored content performance, and used data to inform new and improve existing content by making sure it was customer-driven, engaging, and innovative• Produced and edited content for new website pages, blog posts, social media, case studies, sales tools, lead nurturing campaigns, white papers, e-newsletters, ad campaigns, surveys, landing pages, one sheets, product notifications, and thought leadership• Created and implemented new programs, such as a Content Marketing Spotlight Series with industry influencers and a Content Marketing Questionnaires Series with marketers worldwide• Oversaw interns and internal and external resources to provide direction on brand voice and ensure consistency in execution• Developed and maintained an editorial calendar aligned with industry events, sales initiatives, new product releases, and general outreach• Created and analyzed ad campaigns on Twitter, Facebook, and LinkedIn, and used data to improve performance• Executed all aspects of the production of weekly e-newsletters: curated and composed original content; selected images; implemented SEO tactics; and designed and distributed via MailChimp to segmented lists

Developed strategic messaging, & managed projects for a communications consultancy specializing in serving Fortune 500 companies and technology-based market leaders—such as MasterCard and AT&T—with solutions that deliver tangible business value.• Facilitated accomplishment of client objectives via strategic message development and alignment, audience analysis, strategic planning, segment-targeted positioning, executive speechwriting/coaching, intranet/website/social media content development, executive book manuscripts, product/services market launches, and publicity and sales enablement tools creation• Ensured effective and consistent brand messaging of communications across multiple media platforms• Wrote/edited multi-channel content for digital/social media, corporate websites/intranets, sales tools, strategic plans, collateral, presentations, promotional materials, e-newsletters, case studies, and internal/employee/executive communications• Devised competitively differentiating social media strategies to extend global reach of online communications• Researched & developed leadership communications—such as “tweetable” sound bites, talking points, presentations, and FAQs—for company-wide initiatives, executive speeches, media interviews, panel discussions, & conferences• Provided messaging and project management for global marketing effort that grew client's $2.6 billion line of business• Improved consultative selling of large B2B product portfolio by creating optimized sales enablement tools and integrated campaign materials• Facilitated the successful rebranding of client’s sales training and internal communications materials• Collaborated on the redesign of client's intranet to provide sales teams with global access to on-brand collateral• Implemented brand identity development campaign for a global service provider that strengthened company's position as market leader, grew revenue, and increased profitability

New York, New York, Us

Led the strategic & tactical planning & implementation of marketing communications, BD, web, media relations, & PR initiatives for a 325-­person global accounting and advisory services firm.• Developed content/concept & oversaw design production for all marketing campaigns: email & direct mail, events, seminars, sponsorships & conferences, newsletters, thought leadership programs, prospect communications, press releases, articles, collateral, & promotions• Identified, recommended, & gained buy-in from management in migrating from print to digital, significantly cutting costs & enhancing efficiency• Pioneered firm's first media relations program: cultivated press relationships, identified expert source & publicity opportunities, devised & pitched newsworthy story angles, & secured placements & interviews• Acquired new business by developing creative & effective proposals and pitches • Enhanced brand reputation & increased firm accolades via awards program, speaking engagements, & OpEds• Directed all aspects of the production & disbursement of 5 HTML e-newsletters: sourced content, wrote & edited story copy, laid out & formatted articles for Web, promoted final assets via e-blasts, & posted on website/intranet• Expanded social media efforts, orchestrated launch of first blog, maintained website & intranet with fresh content, & worked closely with technical teams on new design/functionality website updates• Executed program that increased sales, brand image, & awareness of new services• Organized special events, client seminars, trade shows, & sponsorships• Spearheaded campaign that enhanced visibility, generated viable leads, and grew website traffic• Improved efficiency, productivity, and workflow by streamlining processes and restructuring operational procedures • Grew firm by executing strategic plan for niche practice area that expanded global client base, supported entrance into a new market, boosted market share, and built firm’s profile

Chicago, Il, Us

Managed and executed marketing communications, business development, digital, public, and media relations initiatives for a premier professional services firm specializing in architecture, design, and engineering. Was promoted in less than one year, culminating in oversight of the marketing department.• Created, designed, and produced marketing/outreach campaigns and materials: wrote and edited original copy, assisted technical SMEs with content development, managed external vendors, proofread and approved final drafts prior to submission, and ensured adherence to schedule• Raised firm’s visibility and positive marketplace positioning by securing earned media coverage, garnering speaking engagements at trade shows, and successfully nominating its projects, services, and partners for industry awards• Increased firm revenue by producing and coordinating the development of proposals and pitches from start to finish, including interviewing technical staff & then developing theme & messaging; design; and final editing/proofreading• Wrote, designed, and produced sales/business development tools, creative/promotional deliverables, presentations, conference materials, case studies, collateral, articles, award submissions, and client communications• Completed firm-wide rebranding campaign; won the largest commission in firm’s history by preparing proposal materials aligned with the new brand • Mentored and managed junior staff, and hired direct report• Tracked RFPs, projects, and other business development opportunities• Conducted market research, and collaborated with principals on marketing and business development strategy

Worked directly with principal of consultancy on corporate client engagements, providing support on multi-channel marketing communications initiatives via writing, editing, and proofreading; research and analysis; development of strategic messaging and positioning; project planning, management, and budgeting; and executive speechwriting.

Newark, De, Us

Prepared and implemented research designs focusing on the social, emotional, and moral development of children. Conducted in-person interviews, and administered questionnaires to participants. Performed data collection, entry, and statistical analyses using SPSS.