Rebecca Mckinnon Email & Phone Number

Boston, Ma, Us

Becca is a Marketing Manager at TribalVision, a a full-service digital marketing agency that provides outsourced marketing services to organizations looking to accelerate top-line growth. TribalVision is focused on utilizing its clients’ marketing budgets as efficiently as possible – ensuring that every dollar spent maximizes awareness, drives meaningful brand engagement, and generates sales. With over 10 years in the market and a team of 65+ full-time strategists, marketers, creatives, and digital specialists on staff, TribalVision is a turnkey solution that equips organizations with the resources and knowledge needed to accelerate top-line growth and reach their full growth potential.TribalVision specialties include:Lead Generation, Strategic Planning, Branding & Creative Services, Internal Communications, Web Strategy, User Experience Design (UX), Digital Media Management, Social Media Marketing, Paid Media Management, Campaign Planning, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Marketing Automation, CRM and Marketing Tech Stack Consulting.

Boston, Ma, Us

Constantly searching for ways to diversify our marketing channels away from traditional media and into more cost effective and relevant online mediums. Developing a robust lead nurturing campaign to support and cultivate relationships with our customers and prospects utilizing multichannel marketing in a purposeful manner.Creating and analyzing the marketing budget to be sure we are efficiently and effectively marketing our Moonworks brand along with each of our core products.Consistently analyzing results of all campaigns in order to meet lead generation goals.Seeking out new marketing channels in order to maintain a consistent lead flow and pipeline to support all areas of the business.

As the online voice of Moonworks, I am the sole writer for the Moonworks Home Improvement blog and optimize blog posts for SEO purposes. I also create, design and manage all online and email communications focused on lead generation, marketing automation campaigns for lead nurturing and customer retention. Initiate and implement all social media marketing. Primarily focused on providing customers with an exemplary customer experience through managing the customer loyalty "Perks Program" and lead nurturing campaigns, which allows for open communication between us and our customers.Upholding Moonworks' reputation as an expert in the home improvement industry through public relations efforts with local and trade media contacts. Utilizing project management skills to coordinate and manage the creation and implementation of marketing collateral and direct mail campaigns with outside vendors. This includes maintaining relationships with graphic designers, mail houses, and printing companies.Updating and analyzing the marketing budget for several product lines, including the forecasting of leads, appointments and sales throughout the year. Constantly brainstorming and refining the marketing strategies in order to create a diversified mix of channels and products to help minimize the seasonality aspect of the home improvement industry.

Pawtucket, Ri, Us

Processed, tracked & distributed all apparel product development approvals between internal departments and external business partners in a timely manner. Communicated internally and externally to meet strict approval deadlines. Proofread legal lines, trademarks and copyright information for accuracy on licensed products.Coordinated, tracked and archived pre-production and contractual samples. Contact for licensees and account managers regarding LAS approval statuses and general licensing inquiries.

Warwick, Ri, Us

Managed and executed direct mail campaigns averaging 1.5MM+ pcs per month for the Bank's residential and commercial divisions.Helped copywrite and proofread all mailings, company websites, marketing & sales literature and advertisements. Worked closely with the Director of Marketing by regularly providing feedback on marketing design elements, company voice and overall channel strategy.Coordinated travel arrangements and booth logistics for trade shows.Lead a 10-person internal golf committee for the Bank's annual charity golf tournament which consistently raised $100K-$150K annually for St. Jude Children's Research Hospital and other local charities. Included in this event were a raffle, silent auction and a BBQ the night before the tournament.Managed advertising in industry publications and local newspapers.Liaison between the Bank and external contractors, vendors and business partners. Responsible for handling all day-to-day account management duties including accounting and budgeting for the Bank's $12 million annual marketing budget.

Bachelor Of Arts, Public Relations And Marketing

Business, Management, Marketing, And Related Support Services