Rebecca Conway Email & Phone Number

Milwaukee, Wi, Us

Glendale, Wisconsin, Us

Leader of marketing, product management, category management, product and technical support and demand planning for US/Canada aftermarket business.

Glendale, Wisconsin, Us

•Leader of marketing, product management, category management, strategy, and technical services for $4B+ US/Canada aftermarket business.•Identified and executed opportunities for volume and margin growth, resulting in margin expansion despite economic headwinds.•Partnered with Clarios customers to develop and execute plans to grow their business including new products, product assortment optimization, promotions, and marketing campaigns. •Defined go to market and technology strategy for US/Canada region, providing business case for $500M+ investment in advanced battery manufacturing.•Lead Clarios industry involvement, increasing Clarios representation and influence across key industry associations and events.•Lead Clarios US/Canada Customer Experience initiative, mapping customer journeys, identifying pain points, and implementing programs to improve both B2B and B2C experiences with Clarios.

Glendale, Wisconsin, Us

•Served as the account leader for one of Clarios’ top 10 global customers, growing unit volume and margin.•Successfully negotiated and executed new agreement, securing incremental product lines. •Defined and executed strategies for customer to grow share in both retail and professional markets.

Glendale, Wisconsin, Us

•Led initiative to define steps required to transform VARTA Batteries distribution network in China, differentiating VARTA from competitors, resulting in sales growth and margin expansion.•Created wholesale and e-commerce distribution excellence playbook, providing step by step guidelines to optimize a distribution network in any global market.•Served as Aftermarket communications lead, ensuring consistent Aftermarket messaging deployed globally to internal and external stakeholders.

Glendale, Wisconsin, Us

•Led global strategic planning for Power Solutions Aftermarket business, collaborating with regional leadership to define strategic actions to mitigate risks and drive profitable growth.•Served as Aftermarket lead for strategy communications, including C-suite presentations and strategy narrative materials.•Oversaw market intelligence initiatives, evaluating Johnson Controls and its competitors, resulting in strategies to defend or improve Johnson Control’s position in key regions including China, US/Canada, and Europe.

Glendale, Wisconsin, Us

•Led US/Canada category management team to develop and execute customer specific growth strategies, including assortment, marketing, and promotional optimization, resulting in sales and margin growth for Johnson Controls and its customers.•Served as lead for consumer research and market intelligence for US/Canada Aftermarket business, elevating the use of market insights to drive decision making.•Trained and mentored industry leading category management team on customer strategy development, data analysis and market research.•Executed sell in of new products including forecasting, pricing, placement, and marketing recommendations.

Glendale, Wisconsin, Us

•Utilized consumer research and competitive insights to define growth strategies for major customer, including advertising, line changes and promotions, reversing market share decline trend.•Collaborated with customer to grow battery sales in the B2B market through new promotional programs, point of purchase materials and training programs.•Provided detailed line change recommendations based on vehicle registrations, sales trends, and competitive landscape.

New York, Ny, Us

•Led Nielsen market research for SC Johnson Home Cleaning and Air Care marketing, selling custom research solutions and providing recommendations to grow market share and defend against emerging competitive threats.•Improved advertising and promotional spend efficiency for Scrubbing Bubbles and Windex through consumer segmentation and media consumption analysis.•Completed category and new product analysis, providing recommendations to reverse share declines and optimize new product launches.

New York, Ny, Us

Led Nielsen research for OFF! and Raid brand marketing, identifying promotional, distribution and distribution strategies to maximize sales of highly seasonal product.

New York, Ny, Us

Delivered in depth promotional analysis of Windex, Pledge, Scrubbing Bubbles and Drano marketing, resulting in more efficient use of trade marketing and promotional funds.

Us

Managed Frango candy business including inventory management, new product development, advertising planning and monthly financial forecasting.