My previous role as Digital Marketing & Communications Specialist has made me aware of my areas of passion and expertise. As teamleader of the communications team, I have been managing digital marketing activities within the communications teams i.e. marketing automation, gamification, leadgeneration, data collection, retail as media, influencer marketing, SEO, content creation for social, magazines and website, PR, budget management etc. As well as consulting Kop & Kande's physical stores in regards to their online presence - both on a weekly basis but also through hosting an annual workshop to educate them about social media and other digital marketing activities. Everything to enhance Kop & Kande's online presence and build relationship with customers as well as ensuring coherence between all media and communication. I am particularly passionated about creating coherence between digital footprints and consumer behaviour in order to obtain loyalty and preference. I know how important every customer is, and especially how valuable loyal customers are for every company. Therefore, I am mostly interested in working with marketing automation, gamification, leadgeneration, e-commerce and overall omnichannel marketing strategies. I have always known, that I contain a blend of creative abilities as well as technical skills as I have always been interested in how things work and understanding the underlying processes of different areas. Through my work with Agillic, Umbraco, Playable, Falcon as well as working closely together with the e-commerce team, I have only been confirmed that I understand technical solutions and I can get really motivated about the underlying techniques that makes the customer experience smooth and welcoming. This is also an area that I would love to explore even more for example through working with e-commerce and digital marketing. My previous role requires constant coordination with our agencies, fx Web2Media and Dentsu, as well as other departments and suppliers to develop and implement campaigns, ensuring timely delivery of materials and alignment with brand objectives. Therefore, I am used to working in a fast paced environment as well as prioritising tasks. Privately, my family and I have made a move from Jutland to Copenhagen, where we live now. Therefore, I am searching for my new work adventure where I can unfold my skills and passion for creativity, digital footprints and a kick ass customer experience.