• Strategic Development: Collaborated on the creation and execution of the brand's voice, designing campaigns to enhance engagement & managing the development of high-impact digital content for Public Procurement in the Public Sector. • Campaign Management: Strategize, plan, and optimize innovative social media campaigns, delivering actionable plans to ensure ongoing success based on in-depth audience insights.• Performance Analytics: Established and utilized KPIs, communication… Show more • Strategic Development: Collaborated on the creation and execution of the brand's voice, designing campaigns to enhance engagement & managing the development of high-impact digital content for Public Procurement in the Public Sector. • Campaign Management: Strategize, plan, and optimize innovative social media campaigns, delivering actionable plans to ensure ongoing success based on in-depth audience insights.• Performance Analytics: Established and utilized KPIs, communication metrics, and business metrics to evaluate content effectiveness, providing data-driven recommendations for optimization.• Omnichannel Content Leadership: Directed the development of compelling, results-oriented content across multiple channels to attract key audiences and achieve measurable business outcomes.• Content Planning: Developed and maintained content calendars and schedules, ensuring alignment with strategic priorities and consistency across campaigns and creative executions.• Campaign Innovation: Spearheaded the execution of creative marketing using digital, social media, and traditional channels to drive engagement.• Performance Reporting: Shared campaign results and insights through performance reports, focusing on measurement, visibility, and optimization.• Content Creation: Oversee the production of brand assets with Canva, ensuring alignment with maintaining high-quality standards.• Internal Communication: Create a "Change Agent Digest" to enhance internal engagement.• Website Optimization: Improved website SEO by optimizing page keywords, titles, and meta descriptions, for enhanced search engine visibility.• Digital Updates: Manage updates to lead pages Civic website, ensuring alignment with strategic goals and optimized user experience.Campaign content strategy, messaging, and management: Develop demand content such as client stories, datasheets, etc. Partner with the client success team, align campaign and messaging, and develop a compelling content strategy. Show less

Omni-Channel Strategy: Spearheaded marketing initiatives to drive business growth, ensuring cohesive brand representation across digital, print, and experiential channels.Lead the development and execution of multi-channel marketing strategies - proactively identifying new opportunities to encourage store visits and support brand engagement.Lead the marketing finding new ways to improve the customer experience - influencing and implementing our long-term strategy.Campaign… Show more Omni-Channel Strategy: Spearheaded marketing initiatives to drive business growth, ensuring cohesive brand representation across digital, print, and experiential channels.Lead the development and execution of multi-channel marketing strategies - proactively identifying new opportunities to encourage store visits and support brand engagement.Lead the marketing finding new ways to improve the customer experience - influencing and implementing our long-term strategy.Campaign Development and Execution: Design and implement successful marketing campaigns that align with brand vision and achieve business objectives.Digital Marketing Expertise: Shape marketing strategies and enhance brand presence through innovative digital solutions, driving customer engagement and loyalty.Content Creation: Produce and distribute engaging social media content that reflects the brand identity and resonates with target audiences.Print Marketing Design: Develop high-quality marketing collateral, including brochures, flyers, posters, and banners, to support various campaigns.Website Management: Maintain and optimize website content by updating graphics, photos, verbiage, and implementing SEO best practices to improve visibility and performance.Performance Metrics and Reporting: Analyze marketing KPIs to track campaign performance and make data-driven recommendations for optimization.Messaging Strategy Development: Craft compelling and differentiated messaging to highlight product value and align with business goals. Show less

Ownership of Online Content Performance: Managed content strategy for Workstations, delivering performance of 40K units, $92M in revenue, and $27M in margin in 2021.Exceeded Campaign Goals: Achieved year-over-year growth targets, including +5% in units, +23% in revenue, and +22% in margin, while boosting deal conversion volume by +7%.Cross-Functional Collaboration: Partnered with diverse teams to enhance Precision product conversions and elevate the online customer… Show more Ownership of Online Content Performance: Managed content strategy for Workstations, delivering performance of 40K units, $92M in revenue, and $27M in margin in 2021.Exceeded Campaign Goals: Achieved year-over-year growth targets, including +5% in units, +23% in revenue, and +22% in margin, while boosting deal conversion volume by +7%.Cross-Functional Collaboration: Partnered with diverse teams to enhance Precision product conversions and elevate the online customer experience.Positioning and Branding Execution: Drove initiatives for positioning, branding strategy, and performance optimization to align with business objectives.Analytics and Insights Leadership: Monitored and analyzed performance metrics to derive actionable insights that increased customer interest and engagement.Sales Forecasting and Planning: Developed and executed sales forecasting, planning, and readiness strategies to increase product visibility and meet revenue goals.E-Commerce Optimization: Improved customer journey and purchasing paths, enhancing the overall digital buying experience and content optimization.Product Lifecycle Management: Led online launch strategies for new products and managed end-of-life digital transitions to maintain seamless customer experiences.Demand Generation and Go-to-Market Planning: Drove sales growth through strategic content, pricing, and marketing campaigns that strengthened the go-to-market approach.Corporate Social Responsibility Leadership: Spearheaded Dell’s Legacy of Good initiativeStrategic Online Initiatives: Identified and capitalized on high-value business opportunities to advance Dell's digital presence and market leadership.Exec Advisement: Provided strategic counsel to leadership on marketing opportunities to address unmet market needs.Brand Communication: Effectively conveyed Dell's brand identity and marketing efforts through engaging strategies to boost awareness and strengthen customer loyalty. Show less

• Drove business programs & integrated marketing execution resulting in $150M annually of Revenue. • Developed and ran the marketing ensuring we hit the plan. Created and provided KPIs for activities.• Oversee campaign roadmap, Own the creation of all demand gen messaging • Experience in life-cycle management, leading cross-function teams, • Define GTM strategies and plans including marketing mix, investments, product placement, pilots, and incentive strategies to deliver… Show more • Drove business programs & integrated marketing execution resulting in $150M annually of Revenue. • Developed and ran the marketing ensuring we hit the plan. Created and provided KPIs for activities.• Oversee campaign roadmap, Own the creation of all demand gen messaging • Experience in life-cycle management, leading cross-function teams, • Define GTM strategies and plans including marketing mix, investments, product placement, pilots, and incentive strategies to deliver customer and partner success, resulting in revenue and growth, and shared outcomes. • Driving marketing implementation around Dell’s portfolio of products online and offline.• Understanding emerging online demand gen programs and site search capabilities (SEO and SEM)• Manage the creation of marketing briefs, guide, and evaluate creative work ensuring output is on strategy and budget.• Partner with a broad group of cross-functional partners to develop and execute comprehensive go-to-market plans, and cross-channel communication strategies, generate new ideas, manage projects, and resolve issues. • Foster and develop relationships to ensure project timelines are met. Show less

Merchandise and Sales Program Management: Oversaw merchandise, online sales programs, inventory, product launches, vendor MDF allocations, and end-of-life (EOL) transitions.Revenue and Growth Responsibility: Drove growth and financial performance by managing online marketing and sales strategies for SnP brands.Campaign Performance Analysis: Monitored, reported, and communicated campaign performance against goals to ensure alignment with business objectives.Data-Driven Strategy:… Show more Merchandise and Sales Program Management: Oversaw merchandise, online sales programs, inventory, product launches, vendor MDF allocations, and end-of-life (EOL) transitions.Revenue and Growth Responsibility: Drove growth and financial performance by managing online marketing and sales strategies for SnP brands.Campaign Performance Analysis: Monitored, reported, and communicated campaign performance against goals to ensure alignment with business objectives.Data-Driven Strategy: Analyzed data and trends to develop, test, and optimize plans, identifying new opportunities to enhance online performance.Email Marketing Leadership: Directed email production for Consumer and Small Business audiences, managing multiple project teams and deployment schedules.Cross-functional collaboration: Worked closely with marketing and development teams to align strategy, content, and execution for impactful online campaigns.Support the development of written communications including leadership presentations, campaign recaps and marketing business cases for new programs or initiatives. Show less

Adjunct Marketing Department professor-MKTG 6320 - Digital Marketing Fundamentals

Campaign Execution Support: Assisted the Marketing Communications Specialist in the successful execution of marketing campaigns and tactics.Cross-Functional Coordination: Planned, scheduled, and executed marketing campaigns while collaborating with cross-functional teams to ensure alignment and effectiveness.

Campaign Execution Support: Assisted the Marketing Communications Specialist in the successful execution of marketing campaigns and tactics.Cross-Functional Coordination: Planned, scheduled, and executed marketing campaigns while collaborating with cross-functional teams to ensure alignment and effectiveness.