Rebecca Nash Email and Phone Number

• Founded and manage a profitable manufacturing, retail and wholesale handbag company. • Built company from the ground up utilizing local contractors and creating online shopping platform. • Strategically plan and implement all PR and marketing efforts for company including e-mail campaigns, Social Media marketing, store partnerships, SEO, and customer acquisition. • Prospect, service and management experience for consumer, B2B, and over 50 wholesale accounts. • Designed and developed e-commerce website and strategy for retail and wholesale accounts• Represented company at all wholesale markets and trade shows • Plan and design all products based on seasonal trends and overall business strategy.• Manage production flow strategy for company working with over a dozen contractors.

• Developed, designed and implemented website for privately held internet retailer of posters, fine art prints, photography, and original artwork• Coordinated strategies with merchandising and marketing teams to successfully launch and promote new products, marketing initiatives and services on the site• Managed and directed creative department and product implementation departments compromising of 12 employees and two managers• Reported on site’s productivity using Core Metrics site analytic tools and worked closely with SEO team for company• Accomplished double digit improvements in customer conversion and revenue growth• Website was nominated for 2005 Webby Awards in retail category and was one of five finalists in this category

Coordinate and manage all aspects of Internet and catalog merchandising of swimwear, outerwear, maternity and junior apparel. Work closely with private label sourcing department, retail buying units, and more than 30 national brand vendors to procure successful assortment of top-performing merchandise for catalog and online selling. Coordinate with inventory teams in the planning of pre-season and in-season strategies. Create landing pages to drive customer sales and enhance lifestyle shopping experience; collaborate with art and copy teams to ensure online assortment is visually and verbally appealing. Juniors:Produced an annual 300+% growth. Grew special online-only product lines such as Juniors Plus; & cross-channel marketing. Swimwear: Established and grew special size business online. More than doubled annual swimwear revenues in only two years. Maternity: Worked with retail and catalog units to create tri-channel synergy in assortment, presentation and marketing.

Participated in planning, purchasing, and merchandising of several Men’s Wear subdivisions including private label and national brand merchandise. Sourced and developed key vendor relationships, negotiated pricing, product availability and delivery schedules. Provided appropriate product mix and competitive pricing for targeted markets to achieve customer satisfaction and increase sales; aided in testing of merchandise lines, system tools, and implementation during company transition to a centralized buying process. Private Label Sports Shirts: Worked closely with brand development team to ensure proper implementation of merchandising strategies for a private label line of menswear. Instituted programs that helped increase total sales volume from $50M to $120M.National Brand / Private Label Athletic Apparel: Handled entire private label men’s line; oversaw large accounts including Nike, Adidas, and Russell.

Completed JCPenney Management Training Program. Defined product lines for Men’s and Women’s apparel selected and purchased original inventory to meet store needs and customer demand. Researched and selected appropriate brands/labels and product mix to include in store merchandise; met with vendors to discuss product assortments and re-ordered replenishment stock through corporate systems. Designed floor plans and created visual displays using company planners revolving around back-to-school and holiday themes, sales promotions and special events. Hired, trained, scheduled and supervised 25-50 employees. Prepared vendor reports and implemented company advertising layouts to feature lead sales items. Analyzed weekly sales reports to determine market trends and product needs to maximize profitability.