I am the CEO & Founder of Morris Hoeft Group. I am an instigator and innovator passionate about mission. I use an integrated and intentional approach to build brands across customers, community, government and key stakeholders. I challenge the status quo and build brands from the inside out while building relationships across all stakeholders.With a breadth and depth of experience in marketing, public relations and corporate communications, I started my career in consulting and spent most of my time in the finance and banking sectors. I led six startups across different industries. Speaking on nationwide platforms, I am known for leading award-winning teams. I received recognition from the Cannes Film Festival for Best Media Campaign. Special honors from Hermes, Ragan’s PR Daily, MSPBJ Women in Business, Top Women Communication Leader, and was honored on the Minnesota 500--a list of the state's most powerful business professionals.I am a dynamic leader who translates vision into action. I influence, inspire and motivate across all functions and levels of the organization to bring the brand promise to life and make it real for employees, customers and community partners. With a desire to make a positive impact, I have served on several boards, including NAMA, MN FFA Foundation Board Chair and am currently on the Community Development Bankers Development Association (CDBA), a Washington DC-based national trade association of the community development bank sector--the voice and champion of banks with a mission of serving low and moderate income communities. I volunteer with various programs that focus on youth leadership. I recently became one of the founders of Bethel University's The 25 Program, a four-year cohort designed to empower students of all majors and interests to use their strengths, passions, and skills to “go beyond.”When the day is done, you’ll find me behind a good travel book planning my next adventure, plunking a tune on the piano or laughing with my blended family.Specialty Areas:- Corporate Social Responsibility- Reputation Risk Analysis & Mitigation- Executive Communications Strategy- SEO Driven Content Strategy- Media Relations- Public Relations- Crisis Communications- Digital Marketing- Advertising- Internal Communications- Employer Brand- Omnichannel Branding + Advertising + Storytelling- Marketing Analytics- Martech stack development- Agile/Kanban for marketing teams- Data Driven PR + Marketing Campaigns- Performance Based CX Design
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Ceo And FounderMorris Hoeft GroupSaint Paul, Mn, Us -
Podcast HostIs That Cashmere? Podcast Apr 2024 - PresentEverywhere -
Ceo & FounderMorris Hoeft Group Jun 2023 - PresentEverywhereMorris Hoeft Group is a catalyst for exponential growth, powered by purpose, and propelled by an unwavering commitment to growth marketing, public relations, and internal culture. -
Co-FounderTwin Cities Finance Women Sep 2022 - PresentGreater Minneapolis-St. Paul AreaTwin Cities Finance Women is a volunteer organization that empowers women to be themselves, innovate, and influence the finance and fintech industry through education, networking, and support. All are welcome.Check us out here: https://www.linkedin.com/groups/14160519/ -
Corporate Development Committee MemberGlobal Minnesota Jan 2022 - Present -
Board MemberCommunity Development Bankers Association Jun 2021 - Jun 2023Community Development Bankers Association (CDBA) is the national trade association of the community development bank sector. We are the voice and champion of banks and thrifts with a mission of serving low and moderate income communities. CDBA is located in Washington, D.C. and strives to provide our member banks with exceptional representation in the nation's Capitol. -
Co HostNextgen Banker Podcast Jun 2021 - Jun 2023Minneapolis, Minnesota, United StatesThe NextGen Banker is where we explore what’s next in banking and talk with the innovators responsible for creating positive change in the financial sector. Banking today is moving at an exponential speed -- today’s banker must be innovative, adaptable and values driven.Sunrise Banks CEO, David Reiling is the host with co-hosts, Bryan Toft and Becca Hoeft.Listen as we talk to the changemakers leading the way to a more equitable, environmentally conscious, transparent, and tech-driven banking future. https://provoke.fm/show/nextgen-banker/ -
Chief Brand OfficerSunrise Banks Apr 2017 - Jun 2023St. Paul, MnIn my role as a Chief Brand Officer:To facilitate a multi-faceted, $2.4B bank focused on FinTech and traditionalbanking, I am customer obsessed, data driven marketing executive known for building brands from the ground up.To drive continued growth, I pioneer and synchronize media / publicrelations, customer experience, the voice of customers, corporate socialresponsibility, internal communications, and executive team member brand.To earn trusted advisor status among the executive leadership team andoffice of the CEO, I deliver exemplary strategic planning, budgeting, andreporting.I corroborate with Government Relations Office on outreach strategy andimplementation for legislature members.My key accomplishments include:• Expanded market awareness / market share by leveraging technology toexpand marketing capabilities, including international FinTech brand,building innovative thought leadership brand, and generating global CEO andexecutive leadership speaking engagements / media interviews.• Exceeded industry average NPS score by 30 points via creation of engagingand unique customer experiences at each touchpoint (average: 60+).• Propelled internal and external brand movement while fostering deeprelationships with trade, national, and global media as Brand Ambassador.• Reached 7M+ listeners while co-hosting podcast targeting next generationof finance innovators.• Devised and implemented crisis communication plan and proactive riskmitigation strategy along with Board and c-suite training and crisisexercises.• Spearheaded development of strategic framework and communications forJustice / Equity / Diversity / Inclusion, Environmental / Social andSustainability as an Executive Sponsor and Leader. -
Svp/Director Of Communications & MarketingSunrise Banks Aug 2013 - Apr 2017In my role as an SVP, Director of Communications and Marketing:For the development of internal and external marketing communication plans,I employed consulting approach, including key message development, audienceanalysis, determination and effectiveness of mediums used, productionprocesses, and content creation.To build and develop high-performing teams, I delivered motivationalleadership and meticulous attention to detail within an energetic andcollaborative environment of open communication.My key accomplishments include:• Transformed small community bank to national recognition by envisioning,launching, and directing strategic brand narrative from the ground up.• Drove 300% increase in national and international media mentions whilesimultaneously building CEO's personal brand.• Attracted and retained high-quality talent by developing employer brandvia market-leading communication strategies. -
Communications ManagerAgribank (St. Paul, Mn) Oct 2008 - Aug 2013United StatesIn my role as a Manager of Communications:I established and directed inaugural communications and public relationsprograms while heading social media, sponsorships, and brand management.I created a positive culture of integrity, diversity, and accountability.To achieve preset goals in a fast-paced environment, trained, coached, andled world-class teams dedicated.My key accomplishments include:• Tripled earned media mentions by creating and executing local, regional,and national corporate responsibility programs.• Led all external communication to Farm Credit Associations. -
Sr. Communications SpecialistAgribank (St. Paul, Mn) Oct 2001 - Aug 2008St Paul, Minnesota, United States
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Rebecca M. works for Morris Hoeft Group
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Rebecca M.'s current role is CEO and Founder.
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