Lead national sales and marketing in-store and online for strategic big box accounts including Target, Walmart/Sam’s Club, Costco, and Bed, Bath & Beyond.

Fortune 20, multi-channel grocery retail company. Operates 2,796 stores in 35 states. Dallas Division encompasses 110 stores and 30 ClickList online shopping outletsOrganizational change leadership role designed to promote authentic associate and customer connections driving discretionary workflow, retention, loyalty and sales growth.Customer shopping experience leader focused on priorities shaped by qualitative and quantitative consumer insights, advocacy and shopping… Show more Fortune 20, multi-channel grocery retail company. Operates 2,796 stores in 35 states. Dallas Division encompasses 110 stores and 30 ClickList online shopping outletsOrganizational change leadership role designed to promote authentic associate and customer connections driving discretionary workflow, retention, loyalty and sales growth.Customer shopping experience leader focused on priorities shaped by qualitative and quantitative consumer insights, advocacy and shopping preferences that impact sales and units. Owner of strategic planning influenced by key customer metrics, historical data and competition as well as market and economic trends. Key influencer through multi-platform, consistent communication, live and television presentations and in the field coaching, training, celebrating and role modeling. Show less

Kroger Leadership Summit – Core Planning TeamKey stakeholder in developing 4-day professional summit to inspire 5,300 company leaders to Make a Difference, conjure passion and share our evolutionary vision. Leader of Community Outreach events encompassing ideation, local partnership bidding and collaboration, detailed logistical planning, staff and volunteer recruitment and management, media and public relations and event execution. Oversaw key note speakers, talent and… Show more Kroger Leadership Summit – Core Planning TeamKey stakeholder in developing 4-day professional summit to inspire 5,300 company leaders to Make a Difference, conjure passion and share our evolutionary vision. Leader of Community Outreach events encompassing ideation, local partnership bidding and collaboration, detailed logistical planning, staff and volunteer recruitment and management, media and public relations and event execution. Oversaw key note speakers, talent and entertainment for both summits from market research and interviews through agreement negotiation, multi-faceted planning and activation. KnowMe Team - Recruiting Marketing Project LeadKnowMe is a SAP recruiting technology platform designed to revamp how Kroger recruits, hires, onboards, retains and promotes our 431,000 associates. Lead of platform design, build, test, launch and problem solving for Kroger corporate and 32 banner brands and functional role recruitment websites. Supported creation, build and launch of separate secondary recruiting platform and work flow in midst of initial project launch. These separate systems launched in tandem with highly unique characteristics and processes. Corporate Branding – Emotional Connection Core TeamLead high level strategic work stream with end goal of growing company sales from $95B to $250B over 10 years. Collaboration of 18 senior Kroger leaders, dunnhumbyUSA and Boston Consulting Group.Owner of project framework and timeline including work flow of two inter-group streams of congruent research, communications, feedback adjustments and socialization aspects. Instrumental in designing quantitative and qualitative customer research materials including the survey, market profiles, screener guide and execution logistics for multiple US markets. Similar design and implementation of quantitative and qualitative associate research groups. Show less

Texas Division encompassed 215 stores.Overhauled media development and public relations for Dallas and subsequently Houston markets. Director of community outreach programs, events and campaigns driving sales and customer connections. Leader of sports and entertainment marketing partnerships including negotiation and multi-faceted implementation, premium level vendor promotions and charitable giving.Media spokeswoman and face of Kroger for the Texas division. Generating… Show more Texas Division encompassed 215 stores.Overhauled media development and public relations for Dallas and subsequently Houston markets. Director of community outreach programs, events and campaigns driving sales and customer connections. Leader of sports and entertainment marketing partnerships including negotiation and multi-faceted implementation, premium level vendor promotions and charitable giving.Media spokeswoman and face of Kroger for the Texas division. Generating consistent positive media coverage via television, radio, print, bloggers and social mediums on Kroger products, programs and people. Earned promotion after only eight months with company. Additional responsibilities included sports marketing and high profile divisional events. Also gained staff management and additional budgetary oversight. Drove 2010 budget savings of 6% as well as additional sales earning opportunities of over $1.5M. 2011 Top Women in Grocery award winner in Rising Star category. Nominated by Divisional President Show less

Conceptualized turnaround of team, focusing on revenue generation, recruitment and training initiatives reporting directly to ownership group. Chief leadership and management of corporate partnerships, marketing, graphic design, community development, media development, merchandising and game entertainment. Established company sales and marketing goals, planned and oversaw execution. Seamlessly upgraded professional systems and metrics.Successfully drove team to profitability of over… Show more Conceptualized turnaround of team, focusing on revenue generation, recruitment and training initiatives reporting directly to ownership group. Chief leadership and management of corporate partnerships, marketing, graphic design, community development, media development, merchandising and game entertainment. Established company sales and marketing goals, planned and oversaw execution. Seamlessly upgraded professional systems and metrics.Successfully drove team to profitability of over $2M within 18 months, while still residing in 50 year old stadium. Developed new branding marks, uniforms and strategies to refresh team perception and drive sales. Benchmarked media development plans and action items resulting in key partnerships with high profile media outlets and 3-5 features each month. Oversaw merchandise theme, inventory, presentation and sales initiatives ensuring continuous provision of highest quality goods and services. Created, organized and lead high level corporate events, outings and celebrity partner visits. Show less

MANDALAY SPORTS ENTERTAINMENT, Hollywood, CA 10/2000 – 8/2006Owns/operates seven Minor League Baseball Teams. During my six- year tenure, ownership promoted me to three teams. FRISCO ROUGHRIDERS, Frisco, TX Texas Rangers Affiliated Double-A Professional Baseball TeamSpearheaded team of eight, leading high level corporate partnerships, community development, media development, special events and project management. Built comprehensive expertise in client… Show more MANDALAY SPORTS ENTERTAINMENT, Hollywood, CA 10/2000 – 8/2006Owns/operates seven Minor League Baseball Teams. During my six- year tenure, ownership promoted me to three teams. FRISCO ROUGHRIDERS, Frisco, TX Texas Rangers Affiliated Double-A Professional Baseball TeamSpearheaded team of eight, leading high level corporate partnerships, community development, media development, special events and project management. Built comprehensive expertise in client development and growth, strategic planning, executing diverse tactics, time management and integrated marketing. Optimized budget management, asset control and solutions sales. Assessed client responses and end user feedback. Boosted organizational development promoting four direct reports. Led sales related process improvements. Liaised with sales on all revenue generating initiatives and marketing implementation. Conducted and finalized performance evaluations. Project manager for Team President and ownership executives. Championed corporate relationships that resulted in 85%+ renewal rates year after year. Instrumental in growing revenue by 8%. Developed models for custom support processes/procedures for top clients. Nominated for the Rawlings Female Executive of the Year in 2005.Conceptualized, organized and executed complex partner specific consumer driving and business-to-business promotions and the marketing, fulfillment and analysis of such events. Lead ideation, design and presentation of extensive graphic portfolios for corporate partner executives at end of year summary meetings. Show less