Rebecca Mutty Email & Phone Number

London, Gb

Chicago, Illinois, Us

- Lead the global brand vision and strategy for one of the business’ global premium strategic priorities. - Lead development and execution of global cultural programmes and partnerships in contemporary music and street style scene- Advertising comms development with a focus on LATAM, Western Europe and AMECAI markets- Lead evolution of global brand identity and proposition - Lead agency relationships and pitch processes - High degree of stakeholder management, cutting through complexity, ambiguity and challenging status quo

Chicago, Illinois, Us

- Full 360 brand responsibility for UK&I leading brand positioning and identity, comms and media strategies, future research buckets, innovation strategy and pipeline, portfolio strategy, in year brand delivery and 3-5 year brand plan- Lead 3-5 year brand strategy, 1-3 yr innovation pipeline and portfolio strategy- Own in year delivery in brand tracking and performance, comms & media plan, on and off trade plans, innovation delivery, research plan and continuous improvement - Direct line management of ABM and coaching marketing exec- Leading for challenging the status quo and embedding entrepreneurial thinking into the business practices

Blackfriars, London, Gb

- Developed Dressings portfolio innovation strategy and 3 yr NPD pipeline- Lead a team of assistant innovation managers to execute innovation projects and drive for excellence in attention to detail- Lead for lean innovation principles through 'Lean like a start up' initiatives - Lead for agile working principles through Sprint methodology

Blackfriars, London, Gb

Blackfriars, London, Gb

Working on global innovation projects:- Led ideation workshop and innovation from ideas to concept- Created winning concepts to fill innovation pipeline - Product development of global big bet project working with R&D, SC and CMI- Cross- functional project management of gate keeping process on innovation and renovation projects- Proposals for new innovation or cost saving initiatives

Blackfriars, London, Gb

First placement on the Marketing UFLP working on the Flora brand for the UK and Ireland.Main Responsibilities:- Analysing market trends and brand performance (Nielsen, Kantar, Millward Brown etc)- Assist lead in execution of brand relaunch - ATL, BTL, in-store and e-comm- Lead development and execution of brand plans and performance in Ireland - Digital lead on SEO, PPC, website maintenance and new recipe development - Lead in-store campaign to drive penetration, increase feature space and increase brand love- Lead migration of website from old platform to new site under new visual identity- Local lead on NPD development and execution

Blackfriars, London, Gb

I worked with the Global Dressings Brand Development Team reporting to the Global Brand Director for my industrial placement year during University. I worked on new global brand development strategies for brands such as Hellmann's and Maille in Brazil, Canada, the US, and Europe in particular the UK. My role involved:*Coordinating and working with creative, media, digital and design agencies to develop global campaigns and strategies on a daily basis*Working across regions, cultures, languages and functions - regularly communicating with teams in the US, Canada, Europe and Brazil *Executing global strategic partnerships with business start-ups and celebrity chefs*Leading a global search project for Hellmann's in the US, Canada and the UK*Leading the digital component of global campaigns - YouTube, Facebook, Buzzfeed*Leading a team of colleagues from different functions and countries to present our idea on sustainability to the CEO Paul Polman and members of the Senior Leadership Team as part of an internal opportunity to contribute ideas to the USLP*Working with the Leeds University Campus Talent Attraction team to coordinate attraction events, run skills sessions and presentations, attend careers fairs and coordinate with the Leeds University Careers Centre*Coordinating and creating internal communications and launch events for premium brand Maille

London, London, Gb

* Representing brands such as STA travel, Orange and Lidl across the university campus. * Distribution of promotional material to the target audience. * Sales and mass advertising. * Social media advertising.

Working in the office of a small fashion business selling high end apparel and footwear, I was able to see the behind the scenes work involved including the outcome of marketing campaigns, social media maintenance, buying, finance control and legal matters.

Bachelor Of Science (Bsc), International Business

Education record