Media | Marketing Exec with 26 years of experience creating and executing marketing strategies of varying scopes from both the client and the agency perspective. Working in close collaboration and having earned MDR clients' trust and respect, my focus is to ensure client brands continually develop, remain relevant, engage the target audience, and achieve client objectives. Tourism, Consumer, Industrial, and Business to Business marketing/ advertising successes and experience.Specialties: Public relations, media analysis, advertising analysis, competitive marketing analysis. Analytics dashboard definition and design, client delivery, client direction, media relations.