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Rebecca Paoletti Email & Phone Number
Video problem solver. CEO, co-founder at CakeWorks.
at
CakeWorks
1 work email found
@cake-works.com
2 phones found area 917
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Video problem solver. CEO, co-founder at CakeWorks.
Location
New York, New York, United States
Company size
Who is Rebecca Paoletti? Overview
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Quick answer
Rebecca Paoletti is listed as Video problem solver. CEO, co-founder at CakeWorks. at CakeWorks, a company with 21 employees, based in New York, New York, United States. AeroLeads shows a work email signal at cake-works.com, phone signal with area code 917, and a matched LinkedIn profile for Rebecca Paoletti.
Rebecca Paoletti previously worked as CEO, Co-founder at Cakeworks and President, Digital at Major League Gaming. Rebecca Paoletti holds Bachelor Of Arts - Ba, Creative Writing Major / Comparative Literature (Russian Studies) Minor from Princeton University.
Company email context
Email format at CakeWorks
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*@cake-works.com
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AeroLeads found 1 current-domain work email signal for Rebecca Paoletti. Compare company email patterns before reaching out.
Profile bio
About Rebecca Paoletti
Entrepreneur. Video maven. Working mom. Realist. she/her/hers.Rebecca Paoletti has been working in digital video since the earliest days of broadband and appreciates the complexities of the video marketplace. Her expertise helps high-profile media clients, start-ups and platform partners solve video problems and make money. As video became the language of the web, Paoletti recognized the need for a new agency that could build video businesses from concept to launch, and beyond. Since co-founding CakeWorks in 2012, Paoletti and team have designed, launched and accelerated video initiatives for dozens of leading media clients, sports brands and consumer products. Named one of ‘12 Innovative Founders to Watch and Learn From’ by Forbes in 2017, Paoletti has driven billions of views and generated hundreds of millions of video dollars for clients and partners. As a frequent industry speaker and panelist, she’s known for tough questions, literary metaphors, Yahoo bingo, and a penchant for video gaming. Mantra: Every company can win at video. On budget and on time.Specialties: Video strategy, syndication and monetization; gratitude for partners, clients and friends; video product, platform and usability best practices; teaching, empowering and willingness to fail fast; video advertising, packaging and revenue models; SVOD, AVOD, TVOD; content strategy and programming; social engagement and audience-driving around video experiences; crossing the finish line.
Listed skills include Digital Media, Start Ups, Strategic Partnerships, Online Advertising, and 28 others.
Current workplace
Rebecca Paoletti's current company
Company context helps verify the profile and gives searchers a useful next step.
Cakeworks
11 roles · 32 years
Rebecca Paoletti work experience
A career timeline built from the work history available for this profile.
Ceo, Co-Founder
CurrentCakeWorks is a full-service video agency that utilizes the power of video to ignite sustainable, profitable, high-growth media businesses. From products and technology, to programming and production, and to social media and cross-platform audience-driving, we work in the trenches with our clients every day to help them tell a better video story. Video.
Jan 2012 - Present
President, Digital
Founded in 2002, Major League Gaming (MLG) is the dominant media property exclusively targeting the approximately 40 million consumers in North America who have a passion for playing video games as a competitive social activity. Acquired by Activision in 2016.Six-month executive management position to bolster revenue at one of Legion Enterprises' portfolio.
Jul 2011 - Dec 2011
Chief Product Officer
Legion Enterprises Llc
Legion Enterprises was created to fund, create and deliver the best digital entertainment products and experiences to a highly influential audience of M18-24 - digital mavericks. Beta products included: Fast Shadow, a unique digital video network fully distributed across social platforms; and Braggr, a mobile, social gaming platform for everyday real-life.
Aug 2010 - Aug 2011
Head Of Video, North America
Helmed Yahoo video initiatives for the Americas, including direct sales revenue, publisher network monetization, market sizing and implementation planning for key M&A transactions. Transformed video hub, original and branded content teams, and developed and managed video best practices and support teams for all media properties. Designated company speaker.
Feb 2009 - Aug 2010
Senior Director, Video Strategy & Monetization
Achieved 100% y/o/y video revenue growth across new advertising formats, packaging, branded entertainment strategies and increased engagement. Developed narrative and packages for NewFronts. Ran video monetization and sales teams with core video responsibility in support of Global Partnerships, Business Development, Media and Product teams.
Dec 2006 - Feb 2009
Creative Director
Concepted and developed industry-leading broadband video applications for major media companies and brand marketers including Nike, Virgin Music, Sony Pictures, 20th Century Fox, A&E Networks, National Geographic Channel, Budweiser and others. Acquired by Yahoo in 2008.
May 2002 - Dec 2006
Vp, Programming & Strategy
Gotham Broadband
Created strategy and programming blueprints for DSL, cable and satellite broadband providers at an interactive agency focused solely on creating best-of-breed broadband applications. Concepted, defined and managed projects for Deutsche Telekom, MCI/WorldCom, AOL, Time Warner Cable's Road Runner, UPC/chello, DirecPC and others.
May 2000 - Apr 2002
Editor-In-Chief - Road Runner
Ran programming for Time Warner Cable's broadband service, with editorial responsibility for consumer portal, including 120+ content providers. Launched two new versions of the service during tenure with increased search functionality, music jukebox, additional video and photo-sharing tools. Also developed and managed Time Warner's first-ever digital.
Jan 1999 - May 2000
Managing Editor
@Home Network
1996 - 1999
~3 yrs
Digital Editor
1994 - 1996
~2 yrs
Team & coworkers
Colleagues at CakeWorks
Other employees you can reach at cake-works.com. View company contacts for 21 employees →
MP
Madeleine Proulx
Colleague at CakeworksNew York, New York, United States, United States
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KK
Kristen Kamsler
Colleague at CakeworksLos Angeles Metropolitan Area, United States
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JM
Jessie Morris
Colleague at CakeworksNew York, New York, United States, United States
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SB
Sarah Bonn
Colleague at CakeworksNew York City Metropolitan Area, United States
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Madeleine Proulx
Colleague at CakeworksNew York, New York, United States, United States
View →
KK
Kristen Kamsler
Colleague at CakeworksLos Angeles Metropolitan Area, United States
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JM
Jessie Morris
Colleague at CakeworksNew York, New York, United States, United States
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SB
Sarah Bonn
Colleague at CakeworksNew York City Metropolitan Area, United States
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2 education records
Rebecca Paoletti education
Bachelor Of Arts - Ba, Creative Writing Major / Comparative Literature (Russian Studies) Minor
Princeton University
Education record
Choate Rosemary Hall
FAQ
Frequently asked questions about Rebecca Paoletti
Quick answers generated from the profile data available on this page.
What company does Rebecca Paoletti work for?
Rebecca Paoletti works for CakeWorks.
What is Rebecca Paoletti's role at CakeWorks?
Rebecca Paoletti is listed as Video problem solver. CEO, co-founder at CakeWorks. at CakeWorks.
What is Rebecca Paoletti's email address?
AeroLeads has found 1 work email signal at @cake-works.com for Rebecca Paoletti at CakeWorks.
What is Rebecca Paoletti's phone number?
AeroLeads has found 2 phone signal(s) with area code 917 for Rebecca Paoletti at CakeWorks.
Where is Rebecca Paoletti based?
Rebecca Paoletti is based in New York, New York, United States while working with CakeWorks.
What companies has Rebecca Paoletti worked for?
Rebecca Paoletti has worked for Cakeworks, Major League Gaming, Legion Enterprises Llc, Yahoo!, and Maven Networks.
Who are Rebecca Paoletti's colleagues at CakeWorks?
Rebecca Paoletti's colleagues at CakeWorks include Madeleine Proulx, Kristen Kamsler, Jessie Morris, and Sarah Bonn.
How can I contact Rebecca Paoletti?
You can use AeroLeads to view verified contact signals for Rebecca Paoletti at CakeWorks, including work email, phone, and LinkedIn data when available.
What schools did Rebecca Paoletti attend?
Rebecca Paoletti holds Bachelor Of Arts - Ba, Creative Writing Major / Comparative Literature (Russian Studies) Minor from Princeton University.
What skills is Rebecca Paoletti known for?
Rebecca Paoletti is listed with skills including Digital Media, Start Ups, Strategic Partnerships, Online Advertising, Video, Product Management, Digital Strategy, and Strategy.
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