Entrepreneur. Video maven. Working mom. Realist. she/her/hers.Rebecca Paoletti has been working in digital video since the earliest days of broadband and appreciates the complexities of the video marketplace. Her expertise helps high-profile media clients, start-ups and platform partners solve video problems and make money. As video became the language of the web, Paoletti recognized the need for a new agency that could build video businesses from concept to launch, and beyond. Since co-founding CakeWorks in 2012, Paoletti and team have designed, launched and accelerated video initiatives for dozens of leading media clients, sports brands and consumer products. Named one of ‘12 Innovative Founders to Watch and Learn From’ by Forbes in 2017, Paoletti has driven billions of views and generated hundreds of millions of video dollars for clients and partners. As a frequent industry speaker and panelist, she’s known for tough questions, literary metaphors, Yahoo bingo, and a penchant for video gaming. Mantra: Every company can win at video. On budget and on time.Specialties: Video strategy, syndication and monetization; gratitude for partners, clients and friends; video product, platform and usability best practices; teaching, empowering and willingness to fail fast; video advertising, packaging and revenue models; SVOD, AVOD, TVOD; content strategy and programming; social engagement and audience-driving around video experiences; crossing the finish line.