Becky Parafinczuk

Becky Parafinczuk Email and Phone Number

Director Sales and Marketing @ Waypoint Technology Group
New York, NY, US
Becky Parafinczuk's Location
New York City Metropolitan Area, United States, United States
About Becky Parafinczuk

15+ years in Sales & Customer Success roles with 6+ years of experience leading and building high-performing customer success, service, and experience teams in B2B, B2C, startup, enterprise, pre and post-IPO environments. Regarded as a trusted leader responsible for driving adoption, expansion, and customer retention, while leading a team of 12 customer success and sales professionals who collectively manage accounts with an annual recurring revenue (ARR) of $56M+ while maintaining an 85% retention rate and a 4.75/5 CSAT score. Career Highlights: - Increased AOV 60% resulting in $3M ARR in 2 years with 200% YoY growth by developing B2B Account Management strategy with a new upsell opportunity - Maintained 100% retention rate by monitoring adoption and utilization trends and identifying ways to increase product engagement - Increased productivity of new hires 30% by creating new hire training program for both virtual and in-person hires to improve onboarding experience and close knowledge gaps- Helped 7 direct reports get promoted to more senior positions through ongoing mentorship and trainingContact me at bparafinczuk@gmail.com.

Becky Parafinczuk's Current Company Details
Waypoint Technology Group

Waypoint Technology Group

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Director Sales and Marketing
New York, NY, US
Website:
waypointtech.com
Employees:
11
Becky Parafinczuk Work Experience Details
  • Waypoint Technology Group
    Director Sales And Marketing
    Waypoint Technology Group
    New York, Ny, Us
  • Hellofresh
    Senior Manager, Business Development
    Hellofresh Sep 2023 - Apr 2024
    Berlin, Berlin, De
    Lead a high-performing, partner-focused team of 6, dedicated to finding, pitching, and growing relationships with premium partners to drive outsized growth across affiliate and B2B partnerships. Successfully built & implemented acquisition and Customer Success Path to drive revenue growth, increase product adoption, and decrease churn. Impact:- Improved partner retention 50% by implementing client relationship-driven tactics, follow-up procedures, and streamlining the lead generation to renewal pipeline process.- Increased revenue and conversion performance 10% over 6 months by revamping onboarding processes & implementing a data-driven strategy to track pipeline & deliverables.
  • Casper
    Sales Manager
    Casper Nov 2020 - Jan 2023
    New York, New York, Us
    Led a high-performing, customer-centric team of 12 (including 2nd line management of two supervisors) dedicated to customer loyalty, fostering long-term relationships, product adoption, and market expansion. Successfully revamped the customer success infrastructure, onboarding, and customer journey. Collaborated with executives and partners to serve as the voice of the customer to influence and shape product road-map strategy, while analyzing customer data to understand pain points and implement solutions. Developed a proven track record for creating an internal process for tracking key metrics across the organization, resulting in greater transparency into performance data and allowing us to make more informed decisions about future growth strategy.Key Achievements:- Increased revenue and conversion performance 39% YoY and exceeded $53M in ARR by revamping sales process, KPIs, and a bonus program to increase revenue and conversion performance - Improved team’s CSAT score from 3.5 to 4.75 over a 20-month period by analyzing customer data, understanding pain points, and training team on best practices to implement solutions - Increased AOV 60% resulting in $3M ARR in 2 years with 200% YoY growth by developing B2B Account Management strategy with a new upsell opportunity - Helped 3 direct reports get promoted to more senior positions through ongoing mentorship and training.
  • 1Stdibs.Com
    Sales Manager, Global Client Development
    1Stdibs.Com 2017 - 2020
    New York, Ny, Us
    Led a high-performing, client-centric team of 10 across the US & UK. Collaborated with sales ops and executives on the lead generation process, quota setting, and KPIs. Managed all aspects of customer onboarding, including sales enablement materials, training programs, and ongoing support tools such as Salesforce CRM integrations. Conducted regular meetings with enterprise clients to maintain and increase spend through upselling, cross-selling, and consultative, bespoke solutions.Key Achievements: - Improved team’s CSAT score from 3 to 4.25 over a 12-month period.- Grew ARR by $2M YoY by developing a sales playbook to increase effectiveness of pipeline management - Decreased total employee costs 20% by hiring and onboarding new client partnership team in Denver - Increased AOV 233% ($10K to $1M+ annually depending on account size) through relationship building and client service- Increased productivity of new hires 30% by creating new hire training program for both virtual and in-person hires to improve onboarding experience and close knowledge gaps- Helped 4 direct reports get promoted to more senior positions through ongoing mentorship and training
  • 1-Page
    Manager - Strategic Partnerships
    1-Page 2015 - 2016
    San Francisco, Ca, Us
    Entrepreneurial partner manager who grew a partnership program from the ground up through prospecting and onboarding revenue-generating partnerships, developing technical integrations, and spearheading custom marketing solutions that resulted in revenue growth. Key Achievements:- Grew new partnership program to 25+ global referral, technical, and custom brand partnerships by creating a roadmap, prospecting, and developing relationships with business leaders- Increased annual contracts signed 30% by collaborating with internal sales team to create, train, and implement a new Partner Sales Cycle
  • Gfk Mri
    A.V.P., Agency Account Manager
    Gfk Mri 2009 - 2014
    Nuremberg, Bavaria, De
    International Account Manager/CSM for mid-large size agency and advertiser clients in Northeast and Canada, including Fidelity, Hill Holiday and Mediacom. Increased Saas footprint in enterprise accounts offering data and custom software licenses. Worked cross-functionally to ensure programs, campaigns, and procedures were optimized to drive customer satisfaction and retention. Created scalable policies and procedures to optimize the customer experience and ensured customers realized the full potential of the products and services to meet their objectives and goals.Key Achievements:- Accelerated overall growth by doubling account portfolio value from $5M to $10M+ in ARR through upsell opportunities, product presentations, technical training, and strong contract negotiation- Maintained 100% retention rate by monitoring adoption and utilization trends and identifying ways to increase product engagement - Promoted to Junior Account Executive, Account Executive, and Associate VP with added scope of responsibility with each promotion

Becky Parafinczuk Skills

Account Management Market Research Social Media Marketing Sales New Business Development Contract Management Digital Media Strategic Partnerships Analytics Social Media Saas Key Account Development Crm Contract Negotiation Digital Marketing Advertising Marketing Communications Marketing Sales Management Management Salesforce.com Email Marketing Business Development Project Management Quantitative Research

Becky Parafinczuk Education Details

  • Suny Geneseo
    Suny Geneseo
    Business Administration

Frequently Asked Questions about Becky Parafinczuk

What company does Becky Parafinczuk work for?

Becky Parafinczuk works for Waypoint Technology Group

What is Becky Parafinczuk's role at the current company?

Becky Parafinczuk's current role is Director Sales and Marketing.

What is Becky Parafinczuk's email address?

Becky Parafinczuk's email address is rp****@****uth.net

What is Becky Parafinczuk's direct phone number?

Becky Parafinczuk's direct phone number is +140820*****

What schools did Becky Parafinczuk attend?

Becky Parafinczuk attended Suny Geneseo.

What skills is Becky Parafinczuk known for?

Becky Parafinczuk has skills like Account Management, Market Research, Social Media Marketing, Sales, New Business Development, Contract Management, Digital Media, Strategic Partnerships, Analytics, Social Media, Saas, Key Account Development.

Who are Becky Parafinczuk's colleagues?

Becky Parafinczuk's colleagues are Paul Ellis, Douglas Churchill, Pls, Jesse Phillips, Harry Schultz, Erich Glassford, Jared Hunt, Tyler Mcgrath.

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