I specialize in helping purpose-driven brands, ranging from innovative startups to well-established, to craft sustainable packaging, engaging websites, captivating social media strategies, and powerful marketing collateral.

Flow is a B Corp Certified paperboard-pack water company committed to only packaging the highest-quality naturally alkaline spring water while minimizing environmental impact and maximizing sustainability.– Creative direction, production, and organization of photoshoots, social media, ecommerce, tradeshow booths and graphics, retail campaigns and point-of-sale graphics.– Project management for all Marketing projects, and managing a team of designers, copy, and freelancers.– Worked with Marketing on revamping brand leading to a 300% yoy growth, including 45M new impressions in 6 months on social and a 5x increase in e-commerce sales.– Developed packaging for two new and one upcoming water lines: Collagen, Vitamin and CBD. – Implemented new project management strategies and software.

UncommonGoods is an ecommerce company that focuses on sustainability and unique design.– Managed a multidisciplinary team of design, photo and copy using Agile methodology.– Collaborated with Marketing and Merchandising teams to identify story-telling opportunities.– Partnered with our technology and UX teams, and leverage Analytics to inform product pathways and design decisions.– Involved in a wide variety of projects, including the quarterly catalog (circulation of 11 million), email marketing (audience of 4.8 million) and digital product design.– Redesigned our packaging, blog, homepage (where we increased landing page entry click points by 30% on desktop and by more than 50% on mobile, with a 6% drop in bounce rate), navigation (creating a 4.4% lift in conversion rate) and item page (during which we shifted the site to be fully responsive)and created a more intuitive way for customers to personalize their goods (increasing task completion by 25%, and during user testing saw a 12% increase in customer satisfaction.)– Improved internal systems and created tools to streamline cross-departmental processes, for example: a dynamic homepage content management system, email templates (increasing conversion by 18%), and an overhaul of the product launch admin.

Developed an interactive dosing system for pediatric HIV/AIDS, for distribution in African clinics. Since the original production it has been picked up by UNICEF, and we have created versions for six additional countries.

BorsaWallace is a boutique design firm focusing in identity, packaging, marketing & public relations collateral, environmental design, and interactive/web design. – Managed a team of junior designers and interns. – Developed designs from concept thru production—proposed budgets, negotiated with vendors, pitched directly to clients, prepared files and supervised press production. Occasionally wrote copy—Taglines adopted for national campaigns by Vicks and the Ministry of Canada.

Walter Bernard Design Consultancy is a publication design firm. WBMG is the joint firm encompassing the tandem work of Bernard and Milton Glaser. – Aided in all aspects of layout and design, production, and image retouching, as well as managed several photo shoots. – Notable projects included lead design for the quarterly publication Scandinavian Review. Design and concept development for the launch of Plum magazine, and the redesign of Barron’s Financial News.