Rebecca Pedler Email & Phone Number

Glasgow, Scotland, United Kingdom

Responsible for delivering a full-scale marketing strategy and fully integrated marketing plan to drive lead generation into the business and demonstrate return on investment of marketing-led initiatives. This includes:- Drive lead generation for the business working across multiple digital and traditional marketing channels, to secure a strong pipeline of.

Warrington, England, United Kingdom

• I am responsible for delivering the marketing strategy for Caroola (formerly the Optionis Group) made up of Parasol Umbrella, Caroola Accountancy (formerly SJD Accountancy, Nixon Williams, Clearsky & First Freelance).
• plan, execute and measure brand profile, lead generation and nurture marketing across all channels, including email, direct mail, web, PR, social media, reviews platforms, SMS, events and awards to deliver a strong.
• engage across different routes to market including direct to consumer, business to business and member get member referrals
• place customer insight at the heart of all marketing and structure all activity to meet the requirements of the target audiences
• report on market insight and analysis to reinforce our compliance-led thought leadership position within the industry I also;
• manage the budget, forecasting and tracking spend

Cheshire Oaks

Over the past few years, I have spearheaded the growth of our lead generation activity to support our new sales team and have also driven the re-positioning of the Barbour ABI brand to become an expert provider of construction market intelligence. I also play a key role in the Barbour ABI partnership with HM Government's Infrastructure & Projects Authority.

Cheshire Oaks

• I was promoted to Head of Marketing in November 2011, where I was given full responsibility for the delivery of highly responsive and fully trackable lead generation services for the sales team, delivering a great ROI.
• Reinforcing brand awareness by content marketing activity, including PR and partnerships with stakeholder industry groups.
• Directly responsible for formulating and delivering the comms plans for the key contract wins that Barbour ABI has successfully tendered for since 2012, including working with the Cabinet Office and Infrastructure UK.
• Planning and implementing our attendance at exhibitions such as Ecobuild and retaining role as Stand Manager throughout the duration of the show – including staffing rota’s, liaison with media etc.

Neston, Cheshire

• I joined Barbour ABI as Marketing Manager in December 2003 - I didn't feel I was making the most of my B2B skills and experience whilst working in consumer marketing at OneSaturday, hence my keenness to move back into.
• Planned and managed channel marketing campaigns to drive lead generation for the Sales team using a varied range of contact sources and media.
• Planned and managed customer communications using a varied range of channels to grow revenue streams by promoting product developments, add-on services and a range of renewal options.
• Annual budgeting and monthly reforecasting of sales and customer marketing plans, reporting results to the Directors. The reforecast is based on providing actual results as well as juggling campaigns so as to be able.
• Established relationships and new business partnerships with the media, complementary construction related companies, industry associations and government bodies.

Cheshire Oaks

Barbour ABI is a leading provider of market insight and construction intelligence for the built environment sector, having a long history in helping the community to grow its business. Part of UBM, Barbour ABI is responsible for the UK Government’s National Infrastructure & Infrastructure Pipeline and is the provider of the country’s Construction New.

Northwich, Cheshire

• I left a great job at CCH due to relocation to Cheshire. Although my skill set and experiences were B2B, the role at OneSaturday was the first job I was offered upon moving and so took it, looking forward to a sharp.
• Negotiated advertising schedules with newspapers and new media partners in order to recruit new members across the Group (total marketing budget in excess of £2million).
• Promoted the existing Interactive Digital TV product offerings to grow revenue streams, as well as establishing new offerings. This included working as part of a project team including key personnel from YooMedia and.
• Planned and implemented marketing campaigns to increase revenues from the OneSaturday Group websites through revenue share opportunities, media buying and search engine rankings.
• Increased revenue per member by marketing a range of add-on services including singles events, a members benefit scheme and early renewal packages.

Banbury, Oxfordshire

• I was at CCH for seven years, joining as Marketing Administrator and leaving as Marketing Manager for one of the business units. It was my first marketing role and I learnt on the job, whilst also studying for my CIM.
• Established annual marketing plan delivering new sales within set promotion budget (£550k marketing budget) and provided monthly reforecasts in line with actual results.
• Led a cross-site strategic project team with the aim of repositioning and rebranding the CCH Tax, Seminars and Software business within the Croner.CCH Group.
• Managed budgets and team resources in order to maximise response rates and minimise cost per sale using all channels available; Sales, Telemarketing, Special Accounts and Direct Marketing.
• Managing a team of four Marketing Executives to plan, co-ordinate and execute multiple channel marketing campaigns.
• Weekly training and feedback programme for all Call Centre employees (12 staff based in Kingston) who handled customer queries from Tax and Seminar subscribersJune 1996 to December 1998: Team Leader - Marketing Services

Bicester, Oxfordshire

• My first job after leaving college. I was PA/Secretary to the Finance and Sales Directors. This involved:
• Secretarial and administrational duties for two Directors as well as four out of five sales divisions.
• Organising and setting up shows and exhibitions including London and Southampton Boat Shows.
• Co-ordinating the administration of all company patents and trade marks.