Responsible for delivering a full-scale marketing strategy and fully integrated marketing plan to drive lead generation into the business and demonstrate return on investment of marketing-led initiatives. This includes:- Drive lead generation for the business working across multiple digital and traditional marketing channels, to secure a strong pipeline of sales qualified leads as well as nurturing marketing qualified leads and prospects.- Managing the marketing, advertising and website budget, forecasting and tracking all spend.- Effective management of third party suppliers and marketing agency relationships.- Leading the global marketing team.Within the first few months of working at Murgitroyd, I also led the brand and website refresh that was rolled out at the end of November 2023.

I am responsible for delivering the marketing strategy for Caroola (formerly the Optionis Group) made up of Parasol Umbrella, Caroola Accountancy (formerly SJD Accountancy, Nixon Williams, Clearsky & First Freelance) and Brian Alfred brands, leading the Marketing team and working collaboratively with the Digital and Sales teams to:• plan, execute and measure brand profile, lead generation and nurture marketing across all channels, including email, direct mail, web, PR, social media, reviews platforms, SMS, events and awards to deliver a strong pipeline of leads.• engage across different routes to market including direct to consumer, business to business and member get member referrals• place customer insight at the heart of all marketing and structure all activity to meet the requirements of the target audiences • report on market insight and analysis to reinforce our compliance-led thought leadership position within the industry I also;• manage the budget, forecasting and tracking spend• manage third party suppliers and marketing agency relationships• sit on the Senior Leadership team to build effective relationships across all areas of the Group• lead the Marketing team of 12, ensuring all team members are motivated and delivering market leading output across all brandsDuring my time here, we have also been the victim of a cyber attack and although not a learning curve I would have wanted to go through, I am now far more understanding of the formal communication channels and business continuity planning that should be adhered to at such times.

Over the past few years, I have spearheaded the growth of our lead generation activity to support our new sales team and have also driven the re-positioning of the Barbour ABI brand to become an expert provider of construction market intelligence. I also play a key role in the Barbour ABI partnership with HM Government's Infrastructure & Projects Authority for the publication of their construction & infrastructure pipelines, lead the GDPR compliance programme and our Rising Stars initiative (colleague recognition programme) based at Cheshire Oaks. I am also a committee member of the Chartered Institute of Marketing's Construction Industry Group.

I was promoted to Head of Marketing in November 2011, where I was given full responsibility for the delivery of highly responsive and fully trackable lead generation services for the sales team, delivering a great ROI from multiple channels such as email, web, exhibitions, social marketing and direct mail. Also responsible for:• Reinforcing brand awareness by content marketing activity, including PR and partnerships with stakeholder industry groups.• Directly responsible for formulating and delivering the comms plans for the key contract wins that Barbour ABI has successfully tendered for since 2012, including working with the Cabinet Office and Infrastructure UK for the Government Construction and Infrastructure Pipeline and the Office for National Statistics for the provision of Construction New Orders estimates for industry.• Planning and implementing our attendance at exhibitions such as Ecobuild and retaining role as Stand Manager throughout the duration of the show – including staffing rota’s, liaison with media etc.

I joined Barbour ABI as Marketing Manager in December 2003 - I didn't feel I was making the most of my B2B skills and experience whilst working in consumer marketing at OneSaturday, hence my keenness to move back into the B2B world.Marketing ManagerPrincipal responsibilities:• Planned and managed channel marketing campaigns to drive lead generation for the Sales team using a varied range of contact sources and media.• Planned and managed customer communications using a varied range of channels to grow revenue streams by promoting product developments, add-on services and a range of renewal options.• Annual budgeting and monthly reforecasting of sales and customer marketing plans, reporting results to the Directors. The reforecast is based on providing actual results as well as juggling campaigns so as to be able to react quickly to changing market demands and new initiatives.• Established relationships and new business partnerships with the media, complementary construction related companies, industry associations and government bodies.

Barbour ABI is a leading provider of market insight and construction intelligence for the built environment sector, having a long history in helping the community to grow its business. Part of UBM, Barbour ABI is responsible for the UK Government’s National Infrastructure & Infrastructure Pipeline and is the provider of the country’s Construction New Orders data on behalf of the Office of National Statistics.

I left a great job at CCH due to relocation to Cheshire. Although my skill set and experiences were B2B, the role at OneSaturday was the first job I was offered upon moving and so took it, looking forward to a sharp learning curve! At the time, OneSaturday plc was the UK’s largest dating business, formed in 2000 to create an alliance of the “best of breeds” of the UK dating market bringing together Dateline, Club Sirius and Elite Introductions. Group Marketing Manager Principal responsibilities:• Negotiated advertising schedules with newspapers and new media partners in order to recruit new members across the Group (total marketing budget in excess of £2million).• Promoted the existing Interactive Digital TV product offerings to grow revenue streams, as well as establishing new offerings. This included working as part of a project team including key personnel from YooMedia and Sky to develop and launch an interactive dating module for Dateline.• Planned and implemented marketing campaigns to increase revenues from the OneSaturday Group websites through revenue share opportunities, media buying and search engine rankings.• Increased revenue per member by marketing a range of add-on services including singles events, a members benefit scheme and early renewal packages.

I was at CCH for seven years, joining as Marketing Administrator and leaving as Marketing Manager for one of the business units. It was my first marketing role and I learnt on the job, whilst also studying for my CIM qualification at night school. December 1998 to December 2001: Marketing Manager - Tax & AccountingPrincipal responsibilities:• Established annual marketing plan delivering new sales within set promotion budget (£550k marketing budget) and provided monthly reforecasts in line with actual results.• Led a cross-site strategic project team with the aim of repositioning and rebranding the CCH Tax, Seminars and Software business within the Croner.CCH Group.• Managed budgets and team resources in order to maximise response rates and minimise cost per sale using all channels available; Sales, Telemarketing, Special Accounts and Direct Marketing.• Managing a team of four Marketing Executives to plan, co-ordinate and execute multiple channel marketing campaigns. • Weekly training and feedback programme for all Call Centre employees (12 staff based in Kingston) who handled customer queries from Tax and Seminar subscribersJune 1996 to December 1998: Team Leader - Marketing Services• Plan all operational marketing activity by prioritising and scheduling the best use of team resources.• Briefing suppliers to ensure timely, cost effective and responsive campaigns.• Monitoring costs and analysing responses generated by marketing campaigns.• Managing a team of three Marketing Assistants in order to ensure efficient working practices.September 1995 to June 1996: Marketing Co-ordinator• Executing marketing campaigns by liaising with external suppliers and reporting the results.• Had specific responsibility for academic, bookshop and publishing promotions.July 1994 to September 1995: Marketing Administrator• Implemented purchase order system and liaised with authors and journalists on book reviews.• Analysing and reporting on “white mail” orders.

My first job after leaving college. I was PA/Secretary to the Finance and Sales Directors. This involved:• Secretarial and administrational duties for two Directors as well as four out of five sales divisions.• Organising and setting up shows and exhibitions including London and Southampton Boat Shows.• Co-ordinating the administration of all company patents and trade marks.