Becca Phillips Email & Phone Number

San Jose, Ca, Us

Adobe Experience Cloud Solutions Consultant - Strategic Accounts - Media & Entertainment

Worldwide, Oo

Advertising, Marketing & Commerce

Austin, Texas, Us

• Represent ODC as the primary contact for enterprise clients, as well as their respective agencies and media partners• Collaborate with sales counterpart to strategically drive growth in our multi-million dollar book of business through upsell, cross-sell and renewals• Facilitate measurement studies to evaluate ROI for online campaigns and provide feedback based on performance• Develop RFP responses with strategic recommendations on how to leverage ODC’s products on digital media campaigns to meet the client’s goals and KPIs• Leverage Oracle Data Cloud’s extensive dataset to analyze shopper behavior and support targeting recommendations• Work cross-functionally across multiple technical and non-technical teams to ensure a high-quality experience for clients• Lead in-person presentations and meetings with clients up to the C-level• Delegate work to associates and act as a resource for their career development• Ensure all client initiatives are executed flawlessly and demonstrate ODC’s best practices

Austin, Texas, Us

• Supported Sr. Consultant in managing day-to-day requests from clients• Facilitated the process of sending custom purchase-based targeting audiences to various media partners in the digital and programmatic space• Assisted in the setup of measurement studies to test the in-store sales lift of online campaigns• Assisted DMP clients in their use of BlueKai, Oracle’s Data Management Platform• Collaborated with internal teams to troubleshoot any roadblocks that occurred during the execution of targeting or measurement campaigns

Chicago, Illinois, Us

• Work for Centro’s largest private exchange for advertisers and programmatic buyers• Handle all post-sale responsibilities for campaigns including: reviewing, accepting and inputting insertion orders into exchange platform and trafficking creative assets• Manage live campaigns to ensure impression and performance goals are being met• Provide strategic recommendations and custom reporting to entire East Region• Create third-party data segments via a data management platform in order to match client’s target audience• Act as team’s ad tag specialist by advising on proper tag implementation for various ad servers• Assist in transitioning campaigns from our ad exchange to our internal DSP

Charlotte, Nc, Us

- Assisted the Account team with fulfilling our client’s advertising and branding needs- Conducted research & analysis, developed creative briefs and work orders, compiled and maintained media plans, organized events, and assisted in pitches to clients- Clients worked for: UnitedHealthCare, Material Handling Industry, Cedar Fair & Charlotte Ballet

Elon, Nc, Us

- Worked at a student-run agency with a team on Elon’s Center for Leadership account- Created brand identity book and media outreach plan to assist in the rebranding of client- Improved client’s credibility by increasing presence at campus events, pitching to local media, and releasing a promotional video- Collaborated with Creative team by constructing creative briefs for various projects

Elon, Nc, Us

- Worked individually and as a team at a student-run communications agency to implement campaigns for clients- Used web design, video production, media relations, social media development, print and broadcast advertising, marketing, and event management in campaigns- Individual accomplishments include designing a print advertisement, conducting a photo-shoot, redesigning a logo, creating a company brochure, and designing "memes" for a social media page

London, Gb

Worked as a Digital Marketing Executive at blur Group. blur Group is a tech company that's built the Global Services Exchange to change the way business buys services. blur Group enables tens of thousands of businesses to buy, sell and pay for projects online - and they are disrupting markets around the world.In this role I work closely with other members of the digital marketing team to achieve targets with an excellent ROI. Using social media, content, PPC, SEO, affiliate marketing, email, display and PR, my specific responsibilities include:- Growing blur's expert crowds and meeting our monthly acquisition targets- Management and monitoring of social media channels- Participation within our exchange community to drive dialogue, collaboration and partnerships- Competitor analysis and using marketing technology- Content marketing for B2B including blog creation and other digital content- Tracking social media metrics using analytics tools- Growing our social media followers- Championing use of social media internally

New York, Ny, Us

- Worked for Marketplace by Adtech, a programmatic buying technology platform that simplifies digital advertising for publishers- Maintain network’s integrity by vetting and editing Web sites and ads to ensure they adhere to strict quality guidelines- Assist sales team’s forecasting efforts by prospecting new sites and maintaining Salesforce records- Compile data and create performance reports for consumption by both C-level executives and external clients- Pull data and prepare monthly revenue reports for publisher payments- Onboard publishers, ad networks and demand partners in UI; ensure proper set-up and adherence to contracts

Bachelor Of Arts (B.A.), Strategic Communications, Minor In Business Administration

Education record

Education record

Education record