• Manages brand development and regional marketing communications strategy & execution for Ninkasi Brewing and associated brands (Ninkasi Canned Cocktails with Jeffrey Morgenthaler and The Ninkasi Better Living Room restaurant).• Across digital & traditional channels, engages consumers through storytelling and experiences to create brand loyalty.• Identifies and manages strategic partnerships to align with 2022 brand refresh for brand & experiential marketing and to reach sales goals (i.e. REI, performing arts, Eugene Riverfront Festival/World Athletic Championships 2022).• Programs, markets, and produces local events at The Ninkasi Better Living Room (BLR).• Executed successful PR launch with assistance of external publicist for Ninkasi Canned Cocktail line in 2022, resulting in regional and national news stories.• People management: Oversees Social Media Specialist, Graphic Designer, & two external design agencies.

• Strategized, managed, and executed digital creative assets (photography, design, copywriting) for global brands’ marketing initiatives (Copic Marker, Marker Universe, Tommy Art DIY Paint, Terial Magic, ReLi Grow Lights), including social media accounts (with Instagram followers up to 450k) and website content & user experience.• Implemented and organized a team of 10+ monthly (120+ yearly) artist indluencers for social media campaigns.• Increased eCommerce sales through creation of 3-marker challenge on Copic Marker channels.• Still photographer and videographer assistant for brand shoots locally (Oregon, Washington) and internationally (Italy).• Task force lead and event producer for Eugene Comic Con 2018. Responsibilities included: creative direction; guest and show bookings; print, radio, and cable ad buys; social media strategy; digital marketing strategy; copywriting; main stage management; event logistics. Results included elevated programming, satisfied customer base, and new patrons and partners.

• Elevated social media visuals through modern food-styled photography within brand guidelines.• Served as an in-house photographer and design assistant for package design.• Established community partnerships with local organizations (KEXP, Sasquatch Music Festival, Sub Pop Records) to increase brand awareness. • Assisted in organizing, promoting, and executing public relations events (Theo cookbook release) and consumer events (Theo + Babeland).

• Managed all marketing and communications initiatives within budget across digital & traditional organic & paid platforms. • Extended reach through strategic direct mailing campaigns via induction into ArtsFund’s Cultural Resource Collective. • Integrated inaugural season ticket program for the 2013-2014 season. • Designed marketing materials and wrote & distributed press releases and email newsletters. • Maintained quality relationships with dance community and press. • Curated programming events surrounding dance performances to promote approachable conversations surrounding difficult content topics for season about race in America.

• Worked cross-departmentally with programming, marketing, design, and curatorial departments for event planning, promotion, and production. • Engaged audiences with exhibitions through interactive and gamified event activities to create memorable experiences.

• Provided communications and administrative support to the Seattle Music Commission on projects such as the City of Music Initiative and Seatac Airport Music Initiative.• Executed department industry e-newsletters, Daily Digest and weekly Film + Music Newsletter.• Wrote press releases for In Good Company and Only in Seattle marketing initiatives.• Produced monthly networking events, “City Business Casual” and “Film + Music + Interactive Happy Hour” (now called “The Mixer”).

Layout designer for sports, news, and features. Photographed news and lifestyle sections.