Rebecca P. Lu Email and Phone Number
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Rebecca P. Lu personal email
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Rebecca P. Lu phone numbers
International, MBA and MS engineering, marketing professional with proven record of success in leading cross-functional teams to develop and execute product marketing strategies in fast-paced and innovative healthcare industry. Diverse experience in global Fortune 300 companies and entrepreneurial start-up with $10M P&L, with marketing and operational responsibilities. Managed forecasting, positioning, pricing and promotional plans. Key competencies include:• Market Research/ VoC • Competitive Analysis• New Product Development & Launch• Global Team Collaboration
Medtronic Brain And Spine Therapies
View- Website:
- medtronic.com
- Employees:
- 97718
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Medtronic Brain And Spine TherapiesIrvine, Ca, Us
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Senior Global Product Manager- Acute Ischemic StrokeMedtronic Brain And Spine Therapies Sep 2021 - PresentManage aspiration catheter product portfolio• Develop and execute new product value proposition, segmentation, pricing, promotional and training plans to successfully launch a new aspiration catheter in the U.S market• Decipher engineering & clinical publications to generate evidence-based sales collateral• Collaborate and align with regional marketers to achieve annual global strategic objectives -
Senior Global Product Manager- Vascular & Pressure MonitoringEdwards Lifesciences Jan 2019 - Nov 2020Irvine, Ca, UsInfluenced regional marketing & sales teams to achieve global marketing goals• Partner with R&D, manufacturing, supply chain, training & branding to optimize portfolio• Develop business plan for product improvement & standardization initiatives -
Product Manager- China Launch ExcellenceEdwards Lifesciences Jan 2018 - Jan 2019Irvine, Ca, UsMotivated & managed conflicting priorities between internal cross-functional teams to successfully launch a new product with $100M opportunity in China• Developed tactical marketing launch plan; Executed product strategy, aligned targeting, pricing, segmentation and messaging with local team
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Strategy & Market Intelligence ManagerEdwards Lifesciences May 2015 - Dec 2017Irvine, Ca, UsMonitored competitive activities & provided actionable pricing intelligence for management & resulted $10M profit increase • Established market models & assessed new market opportunities for portfolio planning• Planned & executed market research that supported M&A recommendation• Leveraged competitive intelligence and created sales tools and trained sales reps in competitive selling situations
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Marketing ConsultantEdwards Lifesciences Sep 2013 - Mar 2014Irvine, Ca, UsOptimized commercial strategies by interpreting heavy sales data, spear-heading VoC qualitative and quantitative studies and driving new product design requirements.
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Associate Product Manager- NeurovascularCovidien Oct 2012 - Jun 2013Fridley, Minnesota, UsLed the creation of a cross-functional $20M product development plan that outlined R&D prioritization, customer requirements, clinical, regulatory and product launch strategy and timeline• Cultivated productive KOL relationships and collected VoC for developing products• Managed demand forecast to ensure optimum inventory and avoid $2M back orders• Motivated sales team by interpreting scientific data and creating sales training material -
Marketing ManagerAllsmile Dental Group Jun 2011 - Oct 2012Led market research and the creation and execution of positioning & targeting strategy• Designed and implemented direct print marketing materials and online contents that targeted desired customer segments; increased new patient visits by 20%• Ensured best use of resources by tracking & evaluating marketing programs’ ROI
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Sr. Associate, Global Clinical PricingAmgen Apr 2006 - Jun 2009Thousand Oaks, Ca, UsNegotiated with vendors and internal customers to maximize patient enrollment while abiding to regulatory laws and reducing cost by more than 20%• Pricing clinical services by analyzing market reports, historical data & market feedback • Created a KPI collection system and implemented globally so that key reports became readily available; received top 10% performer award as a result -
Product ManagerBenq Jan 2005 - Mar 2006Taipei, TwManaged $10M P&L and marketing operations. Collaborated with international team to successfully launch new product in Canada and U.S.A• Identified new market opportunity and implemented product launch strategies including forecasting, positioning, pricing and promotion plans• Led a cross-functional team of engineers, sales and operations to secure $400K revenue and a potential $10M client partnership
Rebecca P. Lu Skills
Rebecca P. Lu Education Details
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Ucla Anderson School Of ManagementMarketing -
University Of PennsylvaniaBiotechnology
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China Europe International Business School (Ceibs)Strategy And Marketing
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United World College Of South East AsiaEnglish
Frequently Asked Questions about Rebecca P. Lu
What company does Rebecca P. Lu work for?
Rebecca P. Lu works for Medtronic Brain And Spine Therapies
What is Rebecca P. Lu's role at the current company?
Rebecca P. Lu's current role is Senior Global Product Manager at Medtronic Neurovascular.
What is Rebecca P. Lu's email address?
Rebecca P. Lu's email address is re****@****rds.com
What is Rebecca P. Lu's direct phone number?
Rebecca P. Lu's direct phone number is +194925*****
What schools did Rebecca P. Lu attend?
Rebecca P. Lu attended Ucla Anderson School Of Management, University Of Pennsylvania, China Europe International Business School (Ceibs), United World College Of South East Asia.
What skills is Rebecca P. Lu known for?
Rebecca P. Lu has skills like Cross Functional Team Leadership, Competitive Analysis, Market Research, Strategy, Product Development, Product Marketing, Forecasting, Marketing Management, Pricing, Marketing, Pricing Strategy, Marketing Strategy.
Who are Rebecca P. Lu's colleagues?
Rebecca P. Lu's colleagues are Hughie Shafi, Anupa Chanda, Marco Bonilla Vargas, Brad Jacobsen, Kat Gulstad, Alex Ratterree, Justin Walsh.
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