Becky Powell Email & Phone Number

Menlo Park, Ca, Us

Director of Product Management, Genesys Cloud Customer Experience platform, serving core/tier one development and Developer Relations. Public API evangelist empowering the teams that empower developers to make 1 billion API calls daily. Genesys Cloud is a modern, cloud, omni-channel customer experience platform that is changing the way organizations proactively engage with their customers throughout their lifecycle with their brand, globally.

Menlo Park, Ca, Us

London, Gb

From discovery to development to delivery, I owned TigerEye, the reinsurance industry's leading analytics, risk management, and portfolio pricing platform: * Collaborated with industry leaders, data vendors, end-users, and development teams to deliver innovative, enterprise solutions to a global audience of insurers and investment banking groups. * Served as scrum leader and agile evangelist; introduced defined, streamlined processes that optimized developer output, measurably increased efficiency, and provided leadership with critical, actionable insight.* Worked directly with customers and prospects as a technical resource and integration/implementation consultant; directly assisted in closing landmark deal that boosted ARR by 25%.* Launched product marketing efforts to include webinars, newsletters, user-facing knowledge base, and on-premise user groups and client workshops.

New York, Ny, Us

Responsible for planning, designing, developing, and managing best in class marketing automation software. I worked with end-users, channel partners, and OEMs to ensure maximum customer success, platform adoption, and user engagement and to enable global enterprises to drive demand, expand pipeline, and increase revenue from their channel programs.• Feature planning, product vision, business and requirements analysis, product roadmapping• Scrum leadership and Agile optimization • Data-driven, behavior-focused user experience design and optimization• Relentless user advocate, process improver, and complexity quasher

Apex, North Carolina, Us

I worked closely with clients in the automotive vertical to plan and create engaging, search optimized websites, results-oriented marketing copy, and comprehensive digital and local marketing strategies. Managed website production from conception to completion to include:• Ensured adherence to strategy, budget, schedule, project, and client needs. • SEO content production to include keyword, UX, and navigation optimization. Introduced research tools, analytics solutions, and off-page SEO techniques to existing SEO efforts. Consistently achieved page one ranking for new or redesigned websites within 90 days of launch. • Collaborated closely with marketing team to align website and landing page production with clients’ SEM, email newsletters, social media, and direct mail campaigns. Identified opportunities for improving existing marketing efforts in each space.• Performed pre-design data collection and analysis of clients’ target keywords, demographic and competitor data, and organic ranking; monitored post-launch data including traffic, conversion, organic rankings, social media activity, PPC data, and website heat-map studies.• Spearheaded content design planning for company’s website redesign (in progress) and for CEO’s personal website, dannysanchez.me.

Responsible for the strategies, tactics, and programs critical to driving interest, awareness, demand, and retention for Fridge Filter's suite of solutions offerings - resulting in measurable, increased corporate growth and return on investment. Key focuses included email, social media, SEO, SEM, and content marketing.

Managed customer lifecycle from lead acquisition through service follow-up. Produced newsletters, direct mail, and web advertising to drive sales. Designed company website; developed integrated e-newsletters, social media, and email marketing campaigns to retain customers. Directed sales, service, and installation teams in providing residential and light commercial service and installation to local homeowners, business owners, renovators, and builders.

English Language And Literature, General

Creative Writing