Rebecca Powell Email and Phone Number
Accomplished professional with a diverse background spanning various industries. With expertise in press relations, PR, and communications, I've held pivotal roles including CMO, Television Producer, and Strategic Outreach Manager/Liaison Officer at a university, alongside experience as a reporter/columnist/storyteller.My broad background in media, communications, and stakeholder engagement enables me to make a significant impact for clients. As a dedicated and seasoned professional, I bring boundless energy, expertise, and flexibility to every project. I leverage cultural competence, adaptability, and active listening, amplified by strategic technology usage, to craft messages with clarity, simplicity, and impact.I specialize in developing comprehensive communications strategies encompassing press marketing, advertising, and branding efforts tailored for local and national clients. As a skilled public relations professional and dynamic speaker, I excel in delivering impactful messages and cultivating positive relationships with diverse stakeholders.My approach involves conducting thorough competitive analysis and market intelligence to craft effective positioning strategies, providing businesses with a competitive advantage. With a sharp eye for niche markets, I've executed successful marketing campaigns that resonate with target audiences and drive sales. Additionally, my proficiency in sales support and product development has contributed significantly to the growth of numerous ventures.In addition, I have a strong background in economic development and program management, consistently delivering impactful outcomes for organizations and communities. I excel in mobilizing volunteer involvement for positive change and forging partnerships with local governments to promote economic growth.Furthermore, my storytelling abilities have made an impact in web-based content and book publishing, including co-authoring 'ChefMD's Big Book of Culinary Medicine,' a New York Times Bestseller. This work serves as a guide to weight loss, prevention, and improved health.As a multifaceted professional, I bring a wide array of skills to the table, including strategic planning, public speaking, membership recruitment, and tourism promotion. By integrating marketing, management, public relations, and storytelling, I craft comprehensive strategies that drive success and growth across various industries. My dedication to economic development and forging meaningful partnerships underscores my commitment to making a positive impact in the business world and beyond.
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Co-Owner And Chief Marketing OfficerChefmd®Hartland, Wi, Us
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Engagement OrganizerDemocratic Party Of Wisconsin Jun 2024 - PresentMadison, Wi, Us-Spearheaded community outreach initiatives to recruit and train volunteers, resulting in a 40% increase in volunteer participation across Sauk, Adams, Juneau, Monroe, and Vernon Counties.-Organized and executed high-impact events, including debate watch parties and community canvassing, engaging diverse demographics and fostering grassroots support.-Assisted Assembly and Senate candidates with meet-and-greets and fundraising efforts. My State Senate and Assembly candidates won highly competitive races, as did Senator Tammy Baldwin.-Managed data entry and voter outreach efforts using Votebuilder (VAN) and relational organizing tools like the Reach App to track progress and optimize campaign strategies.-Conducted volunteer training sessions on phone banking, text banking, canvassing, and the Reach App, equipping teams with skills needed to effectively communicate campaign messaging.-Collaborated with coalitions to develop targeted engagement strategies, increasing support from key voter groups such as rural voters, farmers, veterans, seniors, environmentalists, labor unions, millennials, educators, Gen Z, and Gen X.-Designed and distributed compelling digital and print materials using Canva to promote campaign events and initiatives, enhancing visibility and turnout.-Utilized Mobilize, along with Canva-designed promotional materials, to effectively market campaign events and initiatives.-Facilitated weekly relational organizing events, empowering supporters to leverage personal networks and expand voter outreach through digital media.-Monitored and analyzed engagement metrics to adjust outreach strategies and ensure alignment with campaign goals.-Cultivated partnerships with local organizations and community leaders to amplify campaign messaging and mobilize support.-Maintained flexible and adaptive strategies during GOTV efforts, ensuring effective volunteer utilization and high voter turnout through door-knocking, phone banking, and relational outreach. -
Co-Owner And Chief Marketing OfficerChefmd® Jan 2005 - PresentWriting & Storytelling: Co-authored New York Times Bestseller "Chef MD's Big Book of Culinary Medicine: A Food Lover's Road Map to Losing Weight, Preventing Disease."Digital Platforms and User Engagement: Successfully launched online shopping cart program, attracting 100,000+ online membersLeadership, Innovation, and Organization: Transformed a start-up into a fully functioning for-profit organization within 6 months by overseeing fundraising, marketing, public relations, programming, operations, IT, staffing, and budget managementCollaborative Partnerships: Formulated and managed a high-profile project advisory committee with local, national, and international politicians, physicians, and political organizationsGrant Writing and Sponsorship: Secured several thousand dollars in direct and major in-kind support from corporations, foundations, city/county agencies, and individual donorsEvent Marketing: Designed strategic marketing plans for conventions, achieving exceptional market penetration and exceeding attendance and sales goals by 30%Budget Management and Media Exposure: Orchestrated a successful media-relations campaign on a $15K budget, generating 34 print and 50 broadcast placements, yielding $219,000+ in ad equivalencies and 5.7 million audience impressionsWeb Design: Directed the award-winning website design and development for Chefmd.com, receiving the International Award for Excellence in Communications FREDDIE AwardStrategic Partnerships: Negotiated and consulted on a lead sponsor's cause-related marketing campaign, securing TV, print, and radio advertising valued at $312KProject Management: Managed creative teams and outside agencies in designing and distributing print collaterals such as press kits, direct mailers, brochures, and point-of-purchase displays
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Strategic Outreach Manager/Liaison OfficerUniversity Of Wisconsin-Platteville Feb 2020 - Nov 2024Platteville, Wi, UsManaged a team of four staff members responsible for organization and conducting community outreach across a five-county region, ensuring inclusive engagement and quality. Assisted with new staff training by positively reinforcing successful performance and giving respectful and encouraging coaching as needed resulting in 100% positive performance reviews for staff. delegating tasks, effectively assigning responsibilities to team members based on their strengths and expertise to ensure efficient workflow and successful project completion.Oversaw 3,000 media/business contacts utilizing various email marketing and CRM platforms, maintaining organization alignment with University peers.Handled strategic communications, event coordination including setup and takedown, media relations, research projects/white papers, review daily clips, fact sheets, and program development to support the university. Media Monitoring, content development, creative briefs, press releases, advisories, op-eds, and newsletters. Utilizing my interpersonal communication skills, I oversaw volunteer recruitment, training and retention, emphasizing inclusion, for both the Friends of the Campus organization and Boys and Girls Club. Used the S.M.A.R.T. method for metric based goals. Served as the first line of support for Comm. staff, triaging press inquiries and scheduling media interviews. Fostered ties between the U and local businesses with proactive outreach and personalized communication by successfully brokering partnerships with several key stakeholders to organize a joint fundraiser awarding 100% of students building authentic relationships and reputation within the community. Provided rapid response to evolving situations, ensuring effective communication during the pandemic. Demonstrated cultural competency through diversity and inclusion outreach efforts, including developing Diversity Equity and Inclusion DEI training, helping build authentic relationships with diverse groups. -
Strategic And Program Manager/Professional Pathways Micro-CredentialingUniversity Of Wisconsin-Platteville Mar 2020 - Jul 2023Platteville, Wi, Us -
Strategic Communications ConsultantRebecca Powell Consulting May 2015 - May 2024Working with a variety of clients on varying Communication Projects. I use the following tools:Adobe/Project Management: Premier Pro, Illustrator, Photoshop, Lightroom, Audition, Microsoft Office Suite and Microsoft Project, SalesForce, Trello & Kanban Boards, Pomodoro Timer from Toggl Track, Outlook/ Google Email Marketing Platforms: MailChimp, Constant ContactMedia Monitoring/Research:Agility PR Solutions (similar to TVEyes), LexisNexis AI Democratic Campaign Tools: Van, Reach App for relational organizing, MiniVan, VoteBuilder, exploring ActionKit, NDTC Training Academy and The Best Practices Institute (BPI) for Activists, Organizers, Candidates
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Sauk County Board Of Supervisor CandidateSauk County Board Of Supervisors Jan 2022 - Apr 2022Proficient in canvassing, using techniques to effectively engage with constituents and understand their concerns.Demonstrated ability to collaborate, organize, and host inclusive events that encourage collaboration among diverse community members. Committed to promoting democratic party values and principles in all aspects of governance and decision-making using VAN, VoteBuilder, MiniVan, the Reach App for relational organizing,doing the NDTC Training Academy for Activists, Organizer & Candidates, and The Best Practices Institute (BPI)Foster inclusive dialogue and building consensus among stakeholders with varying perspectives.Used collaborative spirit, demonstrating the capability to work effectively with fellow board members and community partners to address local issues.Represented the diverse voices and interests of Sauk County residents.
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OwnerDevils Lake Lavender & Hemp Jan 2012 - Dec 2019Developed a 17-acre Lavender Farm and homestay operation from scratch. Grew it into one of the largest in Wisconsin. Had over 12, 000 lavender plants, 10 million honey bees, and a monarch butterfly flyway. Manager, Community Liaison, Chief Marketing Officer (CMO) , Corrigan Properties Asset, LLC Co-led economic development efforts, media relations, research to establish a Tax Increment Financing (TIF) district
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Reporter/Columnist/StorytellerMadison Newspapers Inc D/B/A Capital Newspapers Mar 2013 - Mar 2016Authored a weekly column exploring connections between food, medicine, and industry for local publications.Increased readership by 20% after the first year through compelling news articles, published photography, and in-depth coverage of local events, as measured by web analytics tools tracking page views, unique visitors, and session durations.Actively interacted with readers on social media, responding to inquiries, and soliciting feedback to tailor content to foster community engagement. Review of daily clips for context.Organized community events and initiatives like reader meet-ups and panel discussions.Utilized advanced analytics tools to track article performance, identify trends, and optimize content strategies for maximum impact and audience engagement. -
Development Director, Television Series Producer/WriterMarx Creative/Marx Films May 1996 - Jan 2014Milwaukee, Wi, UsSuccessfully executed branding, marketing, and advertising campaigns, contributing to clients' growth and success. Managed projects including community education campaigns, mergers/acquisitions, referenda campaigns, and business expansions.Leveraged social/new media for integrated campaigns, maximizing outreach and impact. Established strong media and government relations, achieving extensive coverage and effective communication with national, regional, local, and trade media, as well as local/state government. Implemented image campaigns to create, manage, or rebuild clients' reputations, ensuring positive public perception. Successfully served a diverse client base, including energy/utility industries, retail, banking, indigenous gaming, television programming and series, and business brokerage.Managed notable clients such as Walgreens National Drug Chain, Joan Lunden Productions, Leeza Gibbons Memory Foundation, Johnson & Johnson (various product lines), Times Square Billboard Program, The Ho-Chunk Nation, Ho-Chunk Indian Gaming, and Ho-Chunk Indian Nation Indigenous Gaming University Marketing/Management Training and Mentoring Program. Additionally, worked with ProVantage Benefits Management Corporation, Steins Gardens and Gifts, and Lifetime Television National Cable TV.Created, wrote, produced, and oversaw the TV series Health Corner with over 125 episodes aired nationally on Lifetime Television Network -
Development Director And Chief Marketing OfficerMarx Advertising Inc. Jan 1997 - Jun 2008Demonstrated expertise as a versatile writer, proficient in crafting advertising copy, business proposals, long-form television shows, short-form television segments, public relations content, educational materials,Handled all media, press releases, branding, and sponsor relations valued at $312K. Managed creative teams and served as community/media liaison. Developed, released, and monitored response to media content and wrote press releases, media advisories, op-eds, as well as drafting and distributing newsletters, monitoring breaking news, including during Ho Chunk Nation compact negotiations with the Governor.Monitored breaking news and managing sensitive issues, crafting messaging for Ho-Chunk during compact negotiations with the GovernorBranding, marketing, and public relations planning, encompassing issues management, social media, internal and external communications strategy, planning, and implementationMedia relations, government relations, and community outreach initiatives.Successfully executed marketing education programs and campaigns, showcasing a talent for engaging target audiencesDirected the design and development of www.healthcornertv.com from concept to launch, resulting in 18K hits upon release, highlighting proficiency in web design and user engagementNegotiated and provided consultation on a lead sponsor's cause-related marketing campaign, which included TV, print, and radio advertising valued at $312KCollaborated with key Hispanic civic and business groups on special promotions and events for the National Urban League Health buses sponsored by Walgreens and AARP, contributing to the success of the national launch campaign.Managed creative teams and outside agencies in the design, copywriting, production, and distribution of various print collaterals, including press kits, direct mailers, brochures, point-of-purchase displays, and convention materials. Coaching talent contributing to individual growth.
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Asset Manager/General Manager/Marketing DirectorCorrigan Properties, Inc Jan 1981 - Jan 1997Co-lead economic efforts to establish a Tax Increment Financing (TIF) district. Collaborated with industry, government, cross-functional teams, and community representatives, Managed all media relations and research initiatives.Demonstrated success in increasing sales and market share by 35%.Strategic Planning and Market Positioning: Maximized corporate growth and competitive advantage in business-to-business environments/Business Operations: Directed and streamlined policies and procedures to enhance efficiency, profitability, and customer satisfactionNegotiation
Rebecca Powell Skills
Rebecca Powell Education Details
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University Of Wisconsin-MadisonHuman Ecology; An Emphasis Is Journalism And Communications -
Baraboo Senior High School -
University Of Wisconsin-MadisonBachelor'S Degree
Frequently Asked Questions about Rebecca Powell
What company does Rebecca Powell work for?
Rebecca Powell works for Chefmd®
What is Rebecca Powell's role at the current company?
Rebecca Powell's current role is Co-Owner and Chief Marketing Officer.
What schools did Rebecca Powell attend?
Rebecca Powell attended University Of Wisconsin-Madison, Baraboo Senior High School, University Of Wisconsin-Madison.
What skills is Rebecca Powell known for?
Rebecca Powell has skills like Writing, Project Management, Marketing Communications, Business Development, Social Media, Marketing Strategy, Corporate Social Responsibility, Economic Development, Copywriting, Programming And Program Array, Special Events, Advertising.
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