As a strategic marketing leader and member of the executive team at Green Mountain, I thrive on translating insights into impactful strategies. My collaborative approach unlocks the exponential potential of data and innovation, driving impactful campaigns that exceed ambitious targets and solidify Green Mountain's market dominance.

Green Mountain Technology brings innovation and technology together to help large companies manage their parcel spend at a level they could not reach on their own. Our Parcel Spend Management solution combines a best-in-class parcel audit system with intelligent parcel spend analysis software to identify network opportunities and assist with contract management. GMT manages over $7B in parcel spend annually and in 2019, processed over 966M shipments. Our clients are large parcel shippers with complex networks.Rebecca partners with clients representing over $1B in parcel spend to provide GMT’s strategic Parcel Spend Management solutions – Network Optimization, Spend Analytics, and Contract Management. With nearly 20 years of experience navigating complex business strategies from creation to implementation, as well as managing customer relationships in tandem, there's no doubt Rebecca excels at the day-to-day management of GMT's client accounts.

Terminix is a market leader in protecting homes and businesses from termites, insects, wildlife, and other pests. A business unit of ServiceMaster. Responsible for leading the improvement of the customer journey across all channels, ultimately leading to higher customer retention.• Responsible for data-driven strategic planning, execution, and measurement of relationship and loyalty marketing campaigns targeting all customer segments. • Realized a 5% increase in customer retention during 2018. • Introduced an end-to-end customer journey vision, inclusive of orchestrating sales and service protocol adjustments to better align with improved customer experience. • Directed customer segmentation research initiative to define key segments that inform how to target prospects and more effectively communicate with existing customers. • Led the creation of a measurement framework for campaign and customer retention servicing multiple stakeholder audiences – executives, field service, sales, contact center, and operations.• Directed creation of product-based predictive retention models to better inform all aspects of the customer journey from sales to service and ultimately retention marketing campaigns.

ServiceMaster Global Holdings, Inc. (NYSE: SERV) is a leading provider of essential services and well-recognized brands, operating through an extensive service network of more than 8,000 company-owned locations and franchise license agreements. Brands include: American Home Shield, AmeriSpec, Furniture Medic, Merry Maids, ServiceMaster Clean, ServiceMaster Restore and Terminix.Challenged by leadership, as part of a Marketing Center of Excellence, to introduce the discipline of customer relationship management to Terminix while continuing record retention growth at American Home Shield.• Responsible for developing best-in-class, enterprise-wide CRM strategies and executional capabilities. • Defined and implemented customer retention strategies across our brands and drive the evolution towards a fully integrated, customer-centric CRM program. • Oversaw campaign analytical capabilities, shared actionable insights/best practices, guided customer data technology investments and oversaw a comprehensive customer data strategy. • Implemented and championed best practices regarding the measurement of optimization, especially as it relates to messaging effectiveness and multi-channel campaign optimization.• Worked closely with key constituents (business lines, teams, regions) to strategically maximize customer retention efforts while presenting unified coordinated messaging.• Developed and maintained strong relationships with key business and IT stakeholders.• Budget management and P&L accountability

In charge of planning, execution and measurement of all customer touchpoints. Served as the Certified Scrum Product Owner for the Customer MyAccount Portal.• Crafted the strategy development and managed the execution of targeted customer retention testing across email, direct mail, and outbound phone channels with the goal of increasing customer response. Delivered record-breaking retention numbers in 2015.• Led the development of the Customer MyAccount Portal from UX/UI research phase through MVP launch in 4 months resulting in increased customer self-service and decreased operating costs.

Joined the Internet Marketing Group charged with harnessing large volumes of data for development of reports and analysis with interpretation of results and implications presented to key stakeholders at all levels.• Acquire and aggregate data from a variety of sources; audit contents and ensure proper usage of data fields; merge, summarize, and transform data as required for analysis• Design, program, generate and automate reports and data processing routines to implement campaigns, measure performance and ROI for the digital marketing programs of Terminix, TruGreen, American Home Shield, Merry Maids, ServiceMaster Clean and Furniture Medic• Assist in a variety of analytical projects such as: develop segmentation schemes, conduct profile analyses, design and measure direct marketing tests, design and develop behavioral triggers• Defined requirements and implemented enterprise solution to support web lead routing for all ServiceMaster brands• Served as Email Marketing expert, elevating each brand to a consistent, best in class ESP platform; managed strategy creation and execution of complex email campaigns for Terminix, TruGreen and American Home Shield• Direct management of multiple agency partners• Featured Guest Speaker at the 2010 Merry Maids International Owners Conference. Presented - Social Media: The good, the bad and the ugly

• Proactively developed and implemented a BTB email marketing strategy to increase real estate sales and maximize communication with highly mobile real estate professionals• Increased BTB deliverability by 36% through data management, implementation of best practices and focus on sender reputation management• Successfully managed: concept, copy and design development of all emails and microsites including Realogy branding, and subscriber segmentation, and management• Analyzed and presented ongoing email tracking reports to Sr. Sales and Marketing Management• Managed the development and execution of an on-going relationship programs using print collateral, web, telesales, and at-event direct promotions

• Contributed to advertising strategy for assigned portfolio of brands in a variety of industries including: FedEx, Regions Morgan Keegan, Thomas and Betts, St. Francis Hospital, etc.• Successfully managed the advertising, merchandising , buying and creative staff to ensure client deliverables were accurate and on deadline• Worked with clients to understand goals, objectives, and drive innovation