Rebecca Quarls Email and Phone Number

• Promoted to lead The Atlantic’s Engagement team, which drives strategy across marketing channels to maximize subscriber engagement, retention and lifetime value• Partner with Product, Engineering, Data Science, Editorial, and Customer Care teams to integrate qualitative and quantitative insights across the customer lifecycle into everything we do. Think: bringing new products to market, driving engagement with existing ones and designing omnichannel marketing campaigns. • Oversee The Atlantic’s email marketing program, from segmentation and data quality assurance to overarching messaging and experimentation strategy

• Brought in one year post-paywall launch to build out the fundamentals of The Atlantic’s retention engine across owned marketing channels • Worked closely with Data Science to define the goals and metrics critical to subscriber engagement and retention

• Promoted to lead the team that drives consumer marketing strategy for publishers using the Hub’s technology• Paired performance data analysis with strong interpersonal communication skills, using both to help publishers cultivate the reader-first, test-and-iterate cultures needed to drive revenue growth• Facilitated dozens of webinars for the entire customer base; made public speaking appearances promoting the Hub and its customers’ work at the International Journalism Festival, the Harvard Kennedy School and the Lenfest Institute

• Led the development of the Hub’s database, which automatically tracks key performance indicators across its customer base, establishing benchmarks. Think lead acquisition, conversion, retention and more• Culled qualitative and quantitative data from each publisher's audience to build an empathetic understanding of reader affinities, brand knowledge and demographics• Drafted and built hundreds of email marketing campaigns and automations for customers, helping them build loyalty with email subscribers and convert them into paying members

• Developed a membership marketing program to transform regular readers into brand loyalists who support the Tribune through membership and other sustaining actions• Grew member count by more than 70% in 12 months and garnered the program’s best-ever revenue and retention rates • Led go-to-market strategy for The Blast, the Tribune's premium e-newsletter product, growing its subscriber count 84% in 16 months• Worked closely with Product, Engineering and Events teams to build and optimize digital join experiences, in-person events and omnichannel marketing campaigns

• Oversaw content development, community management and performance measurement for clients ranging from law firms to restaurants• Concepted and implemented digital campaigns, like Windsor Court Hotel's cause marketing campaign, which garnered a PR News Platinum PR Award, AVA Platinum Award, Stevie Award and Hermes Award• Developed and implemented traditional and digital response strategies that aligned with crisis clients’ legal counsel

• Managed social media and online communities for the metro news desk • Coached 40-plus editors and reporters as they transitioned to digital-first journalism, helped them as they worked to reach audience growth goals • Published 1,000+ pieces that elevated the metro news desk’s reporting and generated conversation among readers, as well as photo and video uploads

• Composed 1/3 of the monthly magazine as the community writer, coordinating coverage of Baton Rouge events with more than 200 organizations and businesses in the city• Pitched story ideas and wrote multiple articles about local businesses, retail products and personalities for inRegister, inRegister Weddings and 225 Magazine