Rebecca Rendon Email & Phone Number

Indianapolis, Indiana, United States

Providing clients with creative solutions to grow and expand their business through use of high-value marketing, public relations and communications. Specializing in serving the global packaging industry.

Indianapolis, Indiana Area

At Inspire, I oversaw and managed all marketing programs for the company and its two brands: Systec & Automatan. My focus was on increasing sales leads, improving the reputation and brand awareness of Inspire Automation (Systec & Automatan), and growing the aftermarket parts and service business. During the three years I was at Inspire, the company's aftermarket part sales hit record highs, website leads doubled YOY, and customer satisfaction and brand awareness improved dramatically through the use of strategic marketing tactics including: optimizing the company's three websites to enhance the usability and functionality for visitors, email marketing, creating sales and marketing literature, writing white papers on industry trends, customer highlight stories and having a strong presence at trade shows. - 2017 TAPPI Young Professional- 2018, 2019, 2020 AICC Emerging Leader- 2020 AICC Emerging Leader Committee Member

Indianapolis, Indiana Area

At HP Products, my goal was to increase sales of custom corrugated products, packaging supplies and packaging equipment. I managed all custom corrugated and packaging products on the website and increased the YOY rolling average of new products added to the site by 44%, loading 3,100 products to the site in 11 months. I created sales and marketing content, managed the packaging subscription emails, created a banner ad campaign to improve relationships and engagement with vendors and wrote for the HP Connect blog site. I managed the technical planning, execution and integration of more than 32k newly acquired Ferguson products including: planning category hierarchy, importing product content and spec sheets, processing images, QA testing in the test environment, providing status reports to leadership and working with IT to identify outstanding issues, technology needs and providing actionable solutions.

Indianapolis, Indiana Area

As Sales and Marketing Liaison at Roche Diagnostics, I worked with the Director of Sales (Point of Care) to conduct a full analysis of the current state of the Inside Sales department and provide actionable recommendations for process improvement and restructure. I prepared daily and weekly reports for executive leadership meetings and created sales presentations and marketing materials targeted to healthcare providers.

Indianapolis, Indiana Area

As Ecommerce production coordinator at Finish Line, I planned and produced digital promotions on Finishline.com. I worked with vendors including: Nike, Under Armour, Reebok, The North Face and Jordan to strategically align their marketing initiatives with Finish Line’s and to acquire high quality digital assets for promos.My focus was omni-channel marketing including in-store, mobile, social and digital. With my specialization in personalized third party recommendations and mobile best practices, we revamped the mobile site and doubled conversion in three weeks.

Noblesville, In

As Public Relations Specialist for the largest custom golf merchandise ecommerce site, I created a strategic plan to build the Home Team Golf brand through multi-channel communications with customers using social media, email campaign, digital promotions and newsletters. I handled all merchandising of the website and collaborated with vendors including: Srixon, Callaway, Ping and Taylor Made, to create engaging content and promotions.

Indianapolis, Indiana Area

During my internship at the National MS Society, I managed their social media accounts, created direct mailers and media kits for fundraising events and coordinated communications for BikeMS, a two-day biking event raising more than $250k.