Rebecca Rivera Email & Phone Number

United States

New York, New York

I teach Copywriting, Marketing, Advertising, Market Research, Advertising, Branding, Portfolio Development, Communications, PR Strategies, Media Studies & more. I also do what I can to help my most talented students find their way in the industry.

Greater Nyc Area

Over the years as a freelance writer & occasional CD, I've worked with ad agencies on both coasts and with many clients like Egreetings, Philips, Koncerted, Cisco, Vode, Pevonia...

New York, New York, United States

BIC's Program Manager is the face of the program as well as its backbone. I helped manage admissions and budgeting; analyzed alumni and recruitment data; advised and supported faculty and students; developed and implemented BIC's comms strategy; liaised with the industry and the CUNY system; planned and executed events; developed strategies to support and grow the program and more.

New York, New York, United States

New York City Metropolitan Area

New York City Metropolitan Area

The COMD program at City Tech is design focused. But every creative needs to know how to write and tell the story of their idea in a compelling way. Helping visual creatives learn Copywriting was a unique challenge that I relished. I also taught Portfolio Development in the NYCCT Communication Design program.

New York, New York, United States

When the pandemic hit and PR and Ad agencies started shutting down internships, I knew I had to do something. Canceling students' futures before they even got started was not an option. So I created Save The Internships NY in partnership with Pereira O’Dell; The G.R.O.W.T.H. Initiative; and The Advertising Club of NY. Many of the students showcased on the site were enrolled in or recent grads of CUNY public colleges and universities. We challenged the industry to keep its promise to diverse and inclusive talent by hiring them for summer and fall paid virtual internships. The industry rose to the challenge - almost all of the STI candidates found internships or entry-level jobs. A year later, there were so many paid internship opportunities that Save The Internships was no longer needed.

Hamden, Connecticut

I loved being a Professor at QU. It gave me a chance to bring a real-world, learning by doing approach to the classroom. I taught freshmen and sophomores about Advertising. I also taught seniors and grad students how to solve business problems with Creativity. In addition to teaching, I coached a PR team in the Bateman competition, mentored new grads, and guest lectured on a variety of topics.

Greater Nyc Area

No matter what industry you're in, or where you are in your career, chances are you could use a little advice now & again. But networking at events or trying to approach people you admire in your workplace – that's just awkward. The truth is, most industry leaders are happy to share what they know, but they just don’t have time to do so on a one-to-one basis. That’s why I created Speed Mentoring™. To help everyone get & give career advice, hack business problems, and exchange ideas – in record time. Live Speed Mentoring events have been offered at multiple 3 percent events, at #SXSW and beyond.

Palo Alto, Ca

The 3% Conference was created to champion female creative talent and leadership. At the annual Fall conference and at MiniCons throughout the year, the goal was to #changetheratio, celebrate women's creative contributions and demonstrate the business imperative of diversity. I was involved with 3 percent almost from the very start and held many titles, including Speaker, Digital Strategist, Director of Social Media, and Chief Creative Officer. I'm proud to say I helped 3% grow quickly from a 1-day Conference for 200 people to a 2-day nationwide Conference, plus multiple live and virtual events each year. In the process, I helped shape the conference programming, designed learning sessions, was a speaker and facilitator, directed the digital, social, content, video and design teams, developed sponsorships, moderated panels, and co-hosted the Super Bowl Tweetup.In my role as a percent programming partner, I also offered Speed Mentoring – which I founded – at 3 percent MiniCons & Conferences.

Greater Boston Area

I was psyched to be hired by two of my creative heros at Digitas - who unfortunately left within weeks of my arrival. Needless to say, the CDs who inherited my team weren't the CDs I signed up to work for. Still, I was able to work on two of America's most beloved P&G brands: Tide & Downy. As an ACD, I led creative teams and collaborated with partner agencies in the pursuit of laundry nirvana. And I got to write - on everything from Downy's digital & social Olympic program, to an online scavenger hunt, to a new product introduction, to "iMedia", to mobile, to always on Facebook posts.

Greater Boston Area

Social Media was becoming a thing. So I left PJA for DIG, where I helped develop digital marketing programs with social at their core and helped pitch and win new clients. A few of the accounts I worked on included Harvard Pilgrim Healthcare, T-Mobile, HBO, IBM, and Genzyme.

As an ACD at this health sciences and tech focused B2B ad agency, I juggled interactive, broadcast and print assignments on accounts like Invitrogen, Ore, Boston Scientific, Novell, TriZetto, Luminus, and TAC.

Greater Los Angeles Area

A former CD lured me back into traditional advertising at DDB. The work my partner Susan Fukuda and I did won bevy of awards, including a One Show gold pencil for a Super Bowl spot.

San Francisco Bay Area

After the dot bomb fell, there was still plenty of work for freelancers. I worked as a hired gun up and down the west coast for a variety of ad agencies and dot com clients on a myriad of creative assignments.

San Francisco Bay Area

This web-based greeting card company changed business plans weekly. Thank god I was smart enough to ask for a real salary instead of stock options. My team was responsible for creating the website that pushed out fresh content as well as our own advertising and marketing materials. For the record, the company sold (for about a nickel) to American Greetings.

San Francisco Bay Area

I freelanced my butt off during the dot com era. In fact, I snagged so many juicy, high paying assignments that I was able to pay for pilot training.

San Francisco Bay Area

Like most ad agencies at that time, Riney was getting left behind in the dotcom gold rush. So they hired me to build an "interactive" team. I was still learning about this newfangled thing called the Internet. But what I knew was enough to help me creative direct and write award winning websites (and online marketing initiatives) for Sprint, Peet's Coffee & Tea, the first electric car (GMEV1) and Saturn.

San Francisco Bay Area

I was thrilled to work on Microsoft and help launch the very first Internet browser. When A&L was bought by McCann, the agency lost some pieces of the business and it was time to move on to Riney.

Greater Los Angeles Area

How lucky was I to work on Lexus, Yonex tennis and snowboards, and Heal the Bay? My work made regular appearances in Communication Arts and other award pubs. And I won a gold Clio for an Earth Communications Office PSA. Why did I leave? The Internet was born, calling me to work in San Francisco.

Greater Los Angeles Area

You learn most of what you know about advertising at your first job. I was lucky to be hired at rpa to work on Honda with a group of creatives who were as generous as they were talented. I honed my craft in the design group, writing everything from showroom posters, to 32-page brochures, to flip books, to dealer kits, to the occasional video. It was an education that has served me well to this day.

Masters Of Professional Studies

B.A.