Rebecca Rodgers-Kline Email & Phone Number

Columbia, Mo, Us

I help higher education clients achieve their enrollment goals by providing thoughtful, on-time and on-target communications. I apply my higher ed, copywriting and marketing experience to ensure every client's message cuts through the clutter to build meaningful relationships with their best-fit students. Collaborating with Client Success Managers, I focus on aligning copy, message and brand with goals and strategies while managing projects and workflow to ensure quality, on-time delivery to my internal and external clients. Motivated to help higher ed clients weather this challenging time for the industry, I also work to tell the company story and share available solutions through marketing communications and thought leadership initiatives.

Columbia, Missouri, United States

A professional copywriter and storyteller, I offer significant experience providing clients with communication plans, public relations programs, market research, fundraising programs, event coordination, newsletter and permission email programs, executive and sales presentations, news and trade article placement, advertising writing (print, digital, radio, video scripts), web writing/search engine optimization, and corporate and employee communications. My clients have represented the technology, retail, healthcare, human resources, social justice, nonprofit, education and advertising industries - ranging from start-ups to global Fortune 500 organizations. I believe in listening to clients closely to understand their goals and challenges, to recommend the right solution at the right time with the right copy to meet their needs. On-time delivery, excellent service and ongoing communication are my commitments to my clients, and I'll always go the extra step to ensure my clients have what they need to be successful.

Fulton, Missouri, United States

With a passion for targeted, integrated and thoughtfully planned marketing communications, I led the development of print, digital and experiential marketing for this 150-year old private rural university. I applied my expertise in copywriting and customer-centric thinking to launch print collateral, web communications, email campaigns, digital marketing, social media, and event support solutions that modernized the William Woods’ “Flourish!” brand. I further applied my extensive background in project workflow and creative direction to develop campaign timing and rollout strategies with a focus on a holistic, multichannel approach.As a member of the Enrollment Management leadership team, I supported all areas of growth including traditional undergraduate residential programs, online undergraduate and graduate programs, traditional graduate programs, community-based programs, and innovative programs to build future pipelines - set against a backdrop of higher education's changing environment.

Columbia, Missouri

I was communications leader for Senior Leadership Team for the second-oldest women's college in the country. Reporting directly to the President; I served as chief counsel for all internal and external communications with responsibility for public relations, crisis and employee communications as well as all college marketing initiatives and branding efforts. My senior leadership role included the day-to-day management of an internal creative services agency. My high performing team of six supported all Academic programs, Admissions (graduate and undergraduate), Advancement and Alumnae Relations, Performing Arts and Student Life, as well as a diverse array of auxiliaries and services. We produced more than 400 finished pieces/projects each year for a broad range of audiences and stakeholders. Here I used my advertising and PR agency experience to create a model for executing all projects on time and on budget. Together we launched a powerful new brand, and launched three complete website redesigns. Deftly juggling these many conflicting priorities, I also continued to be a hands-on creative professional providing copywriting and editing for print, digital and web materials, and internal communications.As a senior leader, I was also involved in Board of Trustee meetings and presentations, and led and served on critical college communities including those focused on issues of diversity and inclusion, and developed and oversaw all communications strategies.

Columbia, Missouri, United States

Leading the internal creative services team, I served the university's Student Auxiliary Services division, overseeing strategies, plans and budgets for nine business units. I supervised, trained, hired and mentored three FTEs and 10+ rotating students, reorganizing the team along an agency model to quadruple project output and increase employee morale and engagement.Team projects included print and web advertising, radio copy, retail email and social media campaigns, in-store signage, and PR support. I also facilitated a complete branding change for new bookstore brand and led a thorough overhaul of a retailing web site with a focus on customer experience.

Cleveland, Ohio, United States

As part of this Fortune 500 global developer of financial and personal technology solutions, I provided marketing, communications and PR services to a business-to-business software division based in Cleveland (MRI Software). There I achieved an eight-year record of executing brand-building marketing communications, public relations, web/digital and event marketing programs for domestic and international business units. Managing a $750,000 budget and a three-person marketing team, I led the development of web, digital, direct mail and permission marketing campaigns; supported 40+ trade shows, event and conference programs; served as unit PR director, and provided executive-level communications counsel and support. Unique challenges included launching a national technical conference with corporate partners in less than four months, and coordinating marketing efforts for four international offices. Providing planning, execution and ROI analysis, I was responsible for all print and interactive marketing materials, sales support tools, digital campaigns, case studies and whitepapers, employee communications, product launch plans, and advertising plans and strategies. I directed the web design team; served as editorial director for web content; and managed search engine optimization and tracking programs.

Cleveland, Ohio, United States

I led the copywriting team for a recruitment advertising agency with 9 offices throughout the Eastern U.S. Here I helped human resources teams promote their companies as employers of choice while crafting newspaper ads, direct mail, recruitment brochures, radio, outdoor, college recruitment promotions, press releases, and internal employee communications. Healthcare clients were a primary emphasis; Honda R&D was a large national client. Quick turnaround and quality customer service were essential to our success