Rebecca Rodriguez Email & Phone Number

Texas, United States

Arlington, Texas, United States

Developed the marketing & communications team for the Foundation, the Griffin Institute, and the Museum. Created and executed internal communications guidelines for NMOHMF staff, communications, and community engagement plans for the Museum’s opening, slated for March 2025. Established significant relationships with local media and among the community and supported leadership in all aspects of public speaking opportunities.• Spearheaded redesign and rebranding of all communications assets, enhancing brand identity and engagement• Launched news-oriented website landing page, “The Update,” designed to highlight the construction progress of the Museum and development of its exhibitions and serve as a pivotal media resource• Secured significant community partnerships for the MOH Foundation• Secured significant earned media for all MOH Foundation-related events

Dallas-Fort Worth Metroplex

Primary crisis communications advisor and executive media training lead for a global strategic communications firm. Developed and managed strategic communications plans for nonprofit and private-sector clients and created multi-platform campaigns to meet client's communications and marketing objectives utilizing content development, earned media placement, and community engagement. • Led Covid-19 crisis response and media relations and developed internal and external comms plans for 200+ assisted living facilities between 2020-2021• Established and managed crisis communications standards and best practices for Fortune 500 clients• Lead trainer in executive media training for national and international clients

Fort Worth, Texas

Responsible for managing overall district operations and workflow, hiring and managing staff, representing Member at events; monitoring monitors district issues and politics, and conducting outreach. Additional responsibilities engaging with diverse community groups throughout the District, coordinating processes with Member staff in D.C., and implementation of a communication plan for District Office.

Fort Worth, Texas

Dallas-Fort Worth Metroplex

Ciano Media, a bilingual communications firm developed multi-media campaigns for a range of clients locally and nationally.

Dallas/Fort Worth Area

Served in the Superintendent’s executive cabinet and managed a staff of 66 within Communication Services. Primary duties included advising the Superintendent in matters of media relations, crisis communications and community engagement. I was also responsible for the development of all marketing and media strategies for Dallas ISD’s internal and external communication initiatives and served as a spokesperson within the community and as a media liaison on behalf of Dallas ISD.Accomplishments included:• Led redesign of Dallas ISD.org• Development of news site for DISD providing a digital and social media platform for parent, student and community engagement• Led development of various communication/community engagement plans & redesign efforts of Destination 2020 logo

Arlington, Texas

Responsible for the development of marketing and media strategy for the City of Arlington’s internal and external communication initiatives. In addition to the oversight of my immediate staff, I also coordinated messaging and branding for all communication departments outside City Hall and led a change in culture around collaborative efforts in communication.• Primary public affairs and media relations advisor to City Manager, Mayor and Executive staff.• Created innovative website MyArlingtonTx.com, a collaborative platform for community and constituent engagement. • Managed the development and execution of multi-media communication plans to promote informational and educational campaigns and expanded the growth of City’s social media profile.• Developed unique event concept, “Let’s GLO Rangers” to promote community engagement.• Executive producer for State of the City video and other high-profile video presentations.• Primary local and national media liaison and spokesperson for the City of Arlington.

Dallas-Fort Worth Metroplex

Dallas-Fort Worth Metroplex

Austin, Texas, United States