Rebecca Shields Rosengren Email & Phone Number

Orrington, ME, US

Orrington, Maine, United States

Greater Atlanta

• The leader in the event media, BizBash provides event and meeting professionals with award-winning editorial coverage of the news, ideas, and marketing strategies they need to plan and execute effective events with.
• Member of Senior Management Team, responsible for developing strategies for growth, new product offerings, and corporate policy; manage a staff of 7 and numerous freelancers.
• Salesforce admin in terms of creating reports, processes, and tools for sales executives.
• Improved client retention by establishing customer service protocols that provide a single point of contact post-sale across all products, improving go-live time, and reducing material handling errors.
• Establish and maintain budgets for client services and audience development departments.
• Instrumental in several product launches, including a podcast and virtual trade show.

Greater New York City Area

Member of the board. Assisted with event marketing, logistics, and registration. Assisted in the selection guest speakers and annual award recipients.

• Understand clients' digital edition strategy, interface with publisher staff, manage their marketing programs as they relate to the digital edition and manage Qmags operations to support them.
• Understand the differing needs of consumer, association and business-to-business publishers in terms of distribution, issue sales and audit requirements.
• Work with production and circulation staffs of over 60 publications to ensure proper conversion and distribution of digitized magazines in download, browser and mobile formats.
• Ensure smooth transition for clients who are incorporating digital distribution for the first time.
• Advise circulators of audit requirements for digital editions, and ensure proper maintenance and delivery of audit material. Not one digital audit has failed due under my stewardship.
• Advise circulation managers of trends in download behavior to optimize reader experience and attain stated readership goals. Discovered direct relationship between list source and download behavior.

• Oversee all aspects of print production, including the selection process of a new vendor, netting a 12% overall savings across 2 titles and reducing time to press by 2 to 3 days.
• Managed workflow conversion from a PostScript to PDF, including training of production staff.
• Designed and deployed 4 email newsletters, converting them from straight text to HTML.
• Worked with publisher to create campaigns to successfully launch 3 trade shows s well as a series of Web seminars primarily using in-house data sources and email marketing.
• Ensured compliance with Can Spam legislation, working with top management to create and implement corporate privacy policy reducing subscriber complaints while increasing retention.
• Worked with outside Web consultant to develop design and functionality of the second generation of the sdtimes.com Web site.

• Researched, selected and negotiated contacts for both print and fulfillment vendors. Secured favorable billing and credit terms for a small business start up. Both were in place well in advance of publication launch.
• Researched and negotiated list acquisition for SD Times initial circulation base. Final database provided the audience promised to premier advertisers.
• Converted circulation list to direct request using cover wraps and telemarketing efforts.
• Completed initial audit with 88% one year, and 94% direct request. It was the first BPA audit to contain qualified digital distribution.
• Worked with USPS to secure Periodicals privileges, with digital direct request recognized as valid as customer signature.
• Created procedures for producing digital version of SD Times for email distribution.

• Retained all Fulfillment Manager and Merchandising Program Manager duties
• Prepared and managed annual budget including all revenue streams and costs associated with circulation, advertising and print production
• Prepared annual media kit, including ad rate structure
• Hired and supervised independent advertising sales reps
• Hired and worked with designers on advertising promotion
• Determined press schedule, imposition and map

• Managed paid and controlled subscriber base
• Prepared yearly BPA audit
• Managed back issue inventory, promotion and sales
• Actively solicited new resale channels
• Hired and worked with circulation fulfillment house
• Hired and worked with designers on circulation promotion

* Responsible for all aspects of operations including customer service, order processing, invoicing, returns, budget maintenance, monthly accounting and inventory control.

Initiated a program to manage the magazine advertising comp list, saving the company money in postage and manufacturing costs. This represented my first foray into circulation/audience development.Supported 3 advertising sales executives and their client base.Began a small advertising sales effort to sell fractional ads.