· Monitor the utilization of service group members, to load balance client demand, maximizeemployee satisfaction, and inform hiring recommendations.· Support consultants in developing desired skills and experience through mentorship,coaching, resourcing assignments and identification of client engagement opportunitiesacross the Services Team.· Lead employees using a performance management and development process that provides an overall context and framework to encourage employee contribution and includes goal setting, feedback, and performance development planning.· Develop and communicate educational resources that enable consultants to more efficientlyand effectively service client engagements.· Build, test, and launch marketing technology architecture and programs based on industry best practices and internally created frameworks.· Customize the internal Etumos framework architecture to best meet our client’s specific needs while providing best practices and recommendations.

· Coached, mentored, and developed marketing operations staff, including overseeing new employee onboarding and providing career development planning and opportunities.· Led employees using a performance management and development process that provides an overall context and framework to encourage employee contribution and includes goal setting, feedback, and performance development planning.· Strategized and road mapped with client stakeholders to identify future needs and projects to enhance marketing operations maturity.· Built, tested, and launched marketing technology architecture and programs based on industry best practices and internally created frameworks.· Identified issues and presented solutions to clients with ample justification and practical advice.· Customized the internal Etumos’ framework architecture to best meet our client’s specific needs while providing best practices and recommendations.· Developed, prepared, and delivered complete, concise, and easy to follow walkthroughs of programs implemented and executed for each client supported.· Delivered informative, well-organized documentation and presentations.· Developed customizations to project development as needed to execute marketing operations strategies.

· Strategized and road mapped with client stakeholders to identify future needs and projects to enhance marketing operations maturity.· Built, tested, and launched marketing technology architecture and programs based on industry best practices and internally created frameworks.· Identified issues and presented solutions to clients with ample justification and practical advice.· Customized the internal Etumos’ framework architecture to best meet our client’s specific needs while providing best practices and recommendations.· Developed, prepared, and delivered complete, concise, and easy to follow walkthroughs of programs implemented and executed for each client supported.· Delivered informative, well-organized documentation and presentations.· Developed customizations to project development as needed to execute marketing operations strategies.

· Prepared business case, supporting documents, and defined processes for migration project from Pardot to Marketo.· Successfully implemented Marketo within a 3 week period, which included developing the marketing automation infrastructure, integrating with Salesforce.com and other Martech stack, and implementing campaign guidelines and best practices.· Defined lead progression, scoring, and routing processes, while working with Demand Generation, Sales Operations, and Salesforce architect to implement.· Created Salesforce reports and dashboards for executives and marketing teams to track performance and forecasts results.· Managed and defined database segmentation, list acquisition/import rules, and data cleansing campaigns.

· Manage the performance and effectiveness of all marketing automation programs while providing integrated analytics/reporting packages to key stakeholders to help drive decisions and improve lead quality and conversation rates. · Employ the latest marketing automation best practices, and successfully integrate with CRM and web channels, to develop and execute programs that originate demand, nurture leads, and implement workflows to target key accounts. · Manage and partner with a team of Marketing Automation professionals to continue to grow their skill set and serve as key stakeholders and subject matter experts in Marketing Automation.· Drive innovation through development of advanced email strategies, segmentation, and integration with our marketing tech stack.

· Create, manage, and execute key lead generating marketing campaigns within the Marketo platform.· Plan and implement action based nurture programs that target all stages of prospect development, from cold nurtured leads to engagement to closed opportunities to expansion for aligned area.· Advise/align with the marketing automation and demand generation teams on best practices with regard to marketing automation capabilities and recommended approaches.· Work directly with the Sr. Manager of Marketing Operations and Sr. Automation Analyst to drive infrastructure for the marketing automation platform including scoring, multi-touch nurturing, profiling, targeted content and more.· Partner with key stakeholders to manage the Marketo database including integration with CRM, data quality and troubleshooting.· Coach team on marketing automation best practices, campaign planning, and aligning with key stakeholders.· Provide closed loop reporting by tracking metrics, interpreting campaign performance, and aligning with sales and marketing on meaningful KPIs.· Provide internal Marketo training to global marketing automation partners, demand generation marketers, and other key stakeholders.

· Work within Marketo to design, launch, and track campaigns that nurture Blackbaud's K–12 Private School leads and engage prospects in a complex B2B buying cycle.· Setup and execute tactical tasks associated with customized landing pages, email campaigns, forms, and strategic segmentation.· Manage, design, launch, and track all communications relating to the Blackbaud K-12 User Conference, while maintaining accurate registration lists within eShow and Marketo.· Work within Marketo Real Time Personalization (RTP) to launch, manage, and report on K–12 ads and recommended assets. · Responsible for transitioning WhippleHill's weekly customer newsletter to target the entire Blackbaud and WhippleHill customer base, which included managing template design, developing a content generation process, maintaining lists, and building and deploying emails.· Create lead generation forms for the K–12 microsite, which include webinar registration, thought leadership download, newsletter subscription, and contact forms. · Create and manage event registration, communication, and lead routing for K–12 events. · Manage the K–12 email calendar, while working with multiple teams to execute on deliverables for marketing campaigns and projects.· Work with product management teams to execute communications related to product releases and emergency notifications to clients.

· Develop, manage and execute B2B email marketing campaigns within a variety of SaaS product segments.· Manage Pardot marketing automation platform, which includes list management, tracking and reporting analytics, strategic segmentation, landing page and form design.· Maintain customer engagement through targeted email campaigns, weekly newsletter, product and thought-leadership webinar invitations, and other miscellaneous company updates.· Segment customer lists to increase relevancy of email content and frequency of targeted mailings.· Develop and manage lead nurturing (drip) programs to guide prospects into the sales process.· Develop and manage the WhippleHill Ambassador Program (Referral Program). Responsibilities include developing the program outline and benefits, screening prospective members, maintaining member relationships, managing frequency of referrals with the sales team, and planning annual User Conference Ambassador event.· Responsible for the planning and logistics of events and conferences, which includes pre and post marketing communications related to each event.· Manage corporate sponsorships and memberships, which includes invoice management, maintaining relationships, and ensuring that all benefits are utilized. · Engage with fans and drive traffic to WhippleHill's web properties though social media outlets including: Facebook, Twitter, Google+.

· Drive brand awareness, share company news and information, engage with fans and drive traffic to Segway’s 10+ social media pages on the following outlets: Facebook, Twitter, Google+, Pinterest and YouTube.· Work directly with Marketing Manager and Graphic Designer to develop creative assets for both social and email marketing campaigns.· Develop, manage and execute all content for corporate WordPress blogs: rmp.segway.com and blog.segway.com.· Develop, manage and execute all Segway’s BtoB and BtoC email marketing which include individual, business and tourism market segments, Segway Patroller, Segway Robotics and Smithsonian® Tours by Segway.· Develop content and build corporate HTML email communications in Adobe Dreamweaver. Manage and segment lead lists for 50,000+ active contacts using Bronto email marketing platform.· Manage Google Adwords campaigns, Facebook campaigns, reviews and online advertising through tourism websites for Segway’s Washington, DC tour - Smithsonian® Tours by Segway.· Work closely with marketing and sales team to assist in the successful creation, review and roll out of all marketing projects including direct mail, marketing collateral, press releases, advertising campaigns and website content.· Responsible for the planning and logistics of all trade shows, conferences, and other revenue generating events. Event coordination responsibility includes organizational leadership, budget preparation, on-site coordination, and management of cross-functional teams.· Responsible for pre and post marketing communications related to each event.

· Develop, manage and execute all Segway’s BtoB and BtoC email marketing which include individual, business and tourism market segments, Segway Patroller, Segway Robotics, and Smithsonian Tours by Segway.· Mange Google Adwords campaigns, Facebook campaigns and online advertising for Segway’s multiple tour locations throughout the United States.· Develop content and build corporate HTML email communications in Adobe Dreamweaver. Manage and segment lead lists in Bronto® email marketing platform.· Drive brand awareness, share company news and information, engage with fans and drive traffic to Segway's 10+ social media pages on the following outlets: Facebook, Twitter, Google+, Pinterest and YouTube.· Work closely with marketing and sales team to assist in the successful creation, review and roll out of all marketing projects including direct mail, marketing collateral, press releases, advertising campaigns and website content.· Management of Segway of Canada’s CMS website, social media accounts and email communications.

· Assisted Marketing Manager with creation and implementation of corporate marketing initiatives.· Management and creation of content for Segway’s Segway of Manchester CMS website.· Developed email marketing communication content for Segway of Manchester.· Organized and managed all Segway of Manchester tradeshows and events.· Managed social media pages for Segway of Manchester – Facebook, Twitter, TripAdvisor and Yelp.