Rebecca R. Email & Phone Number

Louisville, Kentucky

As the head of the marketing department for the largest locally-owned auto group in Louisville, KY region, I spearheaded various initiatives to enhance our overall market share and digital presence presence and reach our target audience effectively. This involved creating and executing specific, highly-targeted strategies across multiple digital and traditional consumer touch points, such as search marketing, display and remarketing, brand websites, SEO, social media marketing, and email/CRM marketing, broadcast, OTT, and print media. I prepared and followed strict marketing budgets, and coordinated brand strategies with external vendors, ensuring seamless integration and consistent messaging. I managed all aspects of our brand websites, adhering to state, federal and brand compliance processes, and designed compelling creative assets to enhance the user experience. Additionally, I oversaw a talented staff within the marketing department, fostering collaboration and ensuring successful monthly campaign execution. Through analyzing online consumer behavior using brand website traffic data, I gained valuable insights to drive our marketing strategies. I coordinated with traditional media vendors to achieve brand awareness through TV, radio, and print advertising efforts. I crafted a social media content calendar to coordinate campaign advertising initiatives, ensuring a cohesive and impactful presence across multiple channels. I acted as the main internal and external contact for all company communications, crafting press releases to effectively manage brand reputation and secure positive media coverage.

Louisville, Kentucky

As the lead photographer and designer, I played a crucial role in capturing visually stunning imagery and creating captivating designs. I directed photoshoots, ensuring the perfect lighting, composition, and aesthetics for each project. Additionally, I utilized my design skills to create layouts for various printed pieces, including logos, newsletters, and albums, crafting visually appealing and cohesive designs. I excelled in conceptualizing and constructing professional websites that effectively conveyed the client's message and showcased their unique offerings. I also established branding standards for clients, ensuring consistency and cohesiveness across all their marketing materials. With my expertise in photography, design, and branding, I delivered impactful visual solutions that left a lasting impression.

Cincinnati, Ohio

In my role as the primary art director and web manager, I took on a diverse range of responsibilities to drive the success of the company's marketing efforts. I managed and maintained the company's social media presence, ensuring a consistent and engaging brand image across various platforms. Collaborating with both local and national clients, I utilized my creative expertise to develop captivating tag lines for outdoor campaigns that left a lasting impression. Additionally, I crafted multi-platform marketing solutions for clients, including the creation of microsites and mobile marketing campaigns, effectively reaching audiences through different channels. I also took charge of writing press releases on both local and national levels, effectively conveying key messages to targeted audiences. Moreover, I composed email marketing and social network campaigns to optimize customer engagement and brand awareness. Furthermore, I was responsible for strategically targeting outdoor campaigns to specific demographics, ensuring maximum impact and relevance. As part of my role, I managed and handled all traffic for a network of digital billboards, overseeing the scheduling and display of advertisements. Finally, I provided artistic direction to the staff, fostering their creative growth and ensuring the consistent delivery of high-quality work.

Fairfield, Ohio

During my tenure, I held a multifaceted role as the overseer of various marketing and creative initiatives. I took charge of overseeing the layout and production of the weekly ad circular, ensuring its appealing design and timely delivery. Furthermore, I was responsible for crafting compelling copy for television, radio, and TV spots, as well as composing all the written content for the company's website and in-store displays. Additionally, I played a pivotal role in directing photoshoots, developing press releases, granting media interviews, and styling food for collateral materials and advertisements. Despite tight time frames and budget constraints, I consistently delivered high-quality work that exceeded expectations. In terms of digital marketing, I guided all elements of the website and monitored website traffic reporting, resulting in a significant 30% increase in web traffic during my tenure. Finally, I effectively managed a talented staff within the creative services department, providing guidance, fostering collaboration, and ensuring the successful execution of projects.

Cincinnati, Ohio

In my role, I provided valuable support to upper management by assisting them in preparing engaging presentations and comprehensive reports. This involved conducting thorough research, gathering relevant information, and organizing it in a visually appealing and coherent manner. Additionally, I took charge of coordinating team member schedules, ensuring optimal efficiency and productivity within the team. Moreover, I played a key role in analyzing service performance data, utilizing my analytical skills to identify patterns, trends, and areas for improvement. Through my efforts, I contributed to the overall success of the organization by enabling informed decision-making and fostering a well-organized and high-performing team.

Ba, Art, Art History

Activities and Societies: Chi Omega, Field Hockey, LacrosseGraduated with a BA in Art (photography and computer imaging) and a minor.

High School