Rebecca R. Taylor Email & Phone Number

Cleveland, Ohio, United States

• Oversee all marketing related business deliverables, including, campaigns, digital, media and printed materials.
• Built out marketing strategy and timeline for new territory expansion, including detailed market research to identify trends, competition, networking channels and channels to increase brand recognition.
• Prepared and delivered effective, timely, proposal responses to 6+ RFPs per month.
• Partner with internal teams to deliver positive, culture-centric employee meetings, team-building perks and events.

Cleveland, Ohio, United States

• Project manage all aspects of buying and selling of two practices, including contract term negotiations, reduction of assets, personnel and process streamlining.
• Research, analyze and make data driven recommendations of all capital purchases.
• Develop and maintain branding initiatives both in person and online including designing and developing business website, Google business, social channels, brand guidelines, marketing campaigns and in-office customer.
• Own vendor relationship management including conducting bid process, renegotiating contracts to align with current business needs and budget. Terminating contracts when necessary.
• Manage all facility and tenant requirements for a six-unit business complex.
• Defined and implemented new roles and responsibilities for office personnel aligning business requirements, process improvement and individual skill sets.

San Diego, CA

• Designed and implemented a dynamic online customer portal community reaching 20K+ customer users to enhance communication, educate and improve customer relationships.
• Launched and managed scalable national user group strategy directly aligned with sales and global customer service objectives, designed to help improve peer-to-peer education and build face-to-face relationships.
• Directed all aspects of six - eight customer events annually focusing on user engagement and product promotion.
• Participated in core team responsible for creating, planning and executing corporate trade show and sales meeting objectives.
• Chaired clinical advisory board of internal experts to drive content creation of best practice documentation, blog postings and industry articles based on customer needs.
• Managed content development, production and readership expansion of digital monthly customer newsletter reaching 13K+ subscribers with a 40% open rate.

San Diego, CA

• Maximized key relationships with organizational leadership to efficiently manage project workflow for functional management leaders.
• Department liaison for internal communication and team building initiatives encouraging collaboration and promoting open communication.
• Coordinated schedules, logistics, activities and correspondence for VP of Marketing and NVP of Sales.
• Negotiated vendor pricing to maintain event budgets.

San Diego, CA

• Supported Marketing Communications team in all aspects of marketing program development and implementation of strategic and tactical communications plans.
• Analyzed targeted customer marketing campaigns consistent with business unit and corporate strategies.
• Served as a liaison between all business marketing teams and strategic marketing shared services to maintain efficiencies, communicate deliverables and meet deadlines.
• Content coordination and timely execution of internal communication campaigns.

Cleveland, OH

• Compiled ongoing analysis of call tracking data to aid in RFP process improvement and securing new Third Party Administrator vendor.
• Created Lean Value Stream Mapping to adapt current daily procedures to meet new vendor requirements maximizing new software.
• Composed and edited Summary Plan Description documents for both union and non-union plan designs while maintaining standard branding.
• Optimized organizational structure to ensure seamless problem resolution for over 50 daily calls relating to 14 diversified benefit and retirement plans.

Chicago, IL

• Managed $50M portfolio of diverse workforce clients; established and developed relationships to maximize client value and maintain customer satisfaction.
• Analyzed and adapted prescription plans with client centric focus to increase book-of-business revenue.
• Served as primary liaison between 15 external clients and internal Prescription Services Divisions, ensuring effective problem resolution, efficient customer service, and superior execution of client requests.
• Built and maintained cohesive relationships with field sales force to implement solutions for premier customers to strengthen delivery of corporate message.
• Responsible for voicing customer requests to Sales and Marketing to aid in pricing, plan design improvements and internal workflow efficiencies.

Cleveland, OH

• Optimized organizational structure to ensure seamless problem resolution for over 50 daily calls relating to 14 diversified benefit and retirement plans.
• Managed special projects with in-house medical staff and external vendors and maintained internal database of standard messaging.

Bachelor Of Arts - Ba

High School