Rebecca Hunter Email & Phone Number

Brisbane City, Qld, Au

Wynnum West, Queensland, Australia

Responsible for planning and implementing key marketing communications and campaigns across the Triumph and sloggi brands to drive brand awareness, engagement and customer acquisition.Key Responsibilities:• Develop content and guidelines to ensure that all communication, marketing activities and touchpoints are consistently aligned to the brand at all times, in accordance with the global strategy and budget.• Deliver multi-channel marcomms to attract, inspire, inform and engage customers and trade/key accounts. • Leverage strategic direction and key insights from the global head office to tailor content for the Australian market.• Create and manage strong relationships with internal stakeholders and external agencies (PR, Media, Photographers, Videographers, Influencers, Brand Ambassadors and Digital) to optimise project delivery.• Build data-based insights from market research to develop integrated brand plans with end-to-end management.• Liaise with key stakeholders to develop, deliver, analyse and review integrated marketing campaigns across paid and owned channels.• Plan and execute campaign calendar of activities for events, retail stores, wholesalers, digital channels, content, PR and more.• Write and proofread internal and external communications and advertising.• Map and coordinate rollout plans, including presentations, training and education tools for staff and B2B audiences.

Eagleby, Qld

Reporting to the Chief Executive Officer and responsible for the strategic direction of the brand through planning and execution, product innovations, consumer insights, communications development and budget management. Key Responsibilities:• Lead, support and manage seven marketing executives in diversified specialities.• Develop brand and marketing strategies for the sustained growth of the business and effectively communicate recommendations to the CEO and BOD.• Manage strategic and operational aspects of the marketing function, including development and execution of the seasonal and annual marketing calendars.• Responsible for measuring and reporting on campaign/project performance (analysing key metrics from agencies, suppliers and internal systems)• Regularly presenting brand and Local Area Marketing (LAM) strategies, insights and results to the entire Franchise network.• Managing creative concepts and deliverables surrounding all campaigns and product launches.• Overseeing CRM, mobile app and loyalty strategies for over 270,000 members.• Reviewing and assisting with brand presence online including social media and digital communications (Facebook, Facebook Business, Facebook Ads Manager, Hootsuite, Instagram, LinkedIn, TripAdvisor, Google Business and Google Analytics). • Coordinating partnerships, sponsorships and new brand opportunities.• Developing new product positioning to ensure that it always remains on brand and target.• Working with data and analytics to measure the impact of campaigns and feed insights to inform subsequent campaigns.• Assessing campaigns and ensuring all activities are within budget and produce agreed ROI.

Woolloongabba, Qld

Responsible for the development, delivery and ongoing management of targeted local marketing campaigns to increase revenue, new patient acquisition and strengthen loyalty/retention. Key Responsibilities• Assisting in the execution of all state advertising, promotion and public relations activity to support the national program.• Website creation/editing, sending EDMs and search engine optimisation.• Content creation for brochures, flyers, e-newsletters, websites and social media.• Media planning: developing and executing local creative (television, radio, outdoor, print and merchandising) in accordance with brand guidelines.• Procurement of merchandise across Petbarn retail and veterinary services.• Liaising with key stakeholders to ensure community and industry events are managed to a successful conclusion.• Content creation and communication strategies (from client acquisition to clinic integrations and brand launches in local communities).• Administrative duties including proof reading, company intranet/internal comms, invoice approvals, maintaining budget allocation, reporting and monitoring.• Strategic planning and contributing to the customer volume and profile. • Managing and implementing a calendar of marketing activities aligned to the business plan.• Maintaining centre directories (brochures, web and in centre opportunities) as required.• Working closely with Operations Department to implement team development and mentoring.• Coordinating local partnership and sponsorship opportunities.• Writing and approving written content for campaigns including press releases, media pitches, and call outs.• Developing external communications and messaging for marketing campaigns and key promotional events (including new product launches).• Ensuring brand style guides are adhered to and challenged where appropriate.• Managing the associated budgets to deliver end-to-end campaigns.• Regularly updating the marketing collateral online portal.

Sunnybank, Brookside And Logan (Qld)

Developing and implementing tactical marketing plans to increase retailer sales and foot traffic for the portfolio (including Sunnybank Plaza, Brookside and Logan Central Plaza).Key Responsibilities• Supporting a range of stakeholders including internal staff, customers, current and potential retailers, business partners, charities and other community groups.• Managing relationships with internal and external agencies such as graphic designers, media outlets, entertainment companies and various other contractors.• Developing and delivering seasonal campaigns from agency briefing and concept curation through to measuring objectives and post campaign analysis.• Developing and maintaining a comprehensive understanding of the centre’s key issues, competitor activity, trade area demographics and trading patterns.• Writing and distributing website content, social media stories and press releases.• Creating and distributing monthly newsletters for internal retailers and centre staff.• Responsible for reporting on monthly sales, invoicing and budget control duties.• Developing strategic community programs that build strong and sustainable relationships with local groups and charities.• Developing the centre’s digital communications strategy in line with the overarching marketing strategy.• Managing the creative, media and PR agencies ensuring campaigns and projects deliver against set budgets, objectives and timeframes.• Strategically reviewing all paid media and PR plans, ensuring performance is optimised and learnings are captured. • Active involvement in the day-to-day operations of the centre ensuring high standards across all retailer and customer touchpoints.• Collaborating with the Centre Manager and Group Marketing Manager to optimise retailer performance and identify key opportunities within campaign platforms to drive results.

Annerley, Qld

Reported to the National Promotions, Digital and Marketing Services Department Heads and held responsibility for providing the highest level of marketing support to assist internal staff, customers, current and potential Franchisees, business partners, as well as other various company stakeholders. The Marketing Administrator role involved managing and prioritising a range of different tasks simultaneously in order to achieve mutually beneficial results for each marketing department:• Liaised closely with business partners such as the BBS Public Relations Consultancy, Publicis Mojo Creative Advertising Agency and Zenith Optimedia Media Buying Agency in order to ensure that all media followed the current marketing schedule.• Created and released weekly Marketing communication newsletters for Franchisees and Franchise Business Managers.• Planned, designed and authorised new Eagle Boys merchandise.• Filtered all sponsorship requests and charitable opportunities through the Eagle Boys National Office.• Provided administrative services to the National Promotions, Digital and Marketing Services Departments.

Brisbane, Australia

Reports to the Client Services Director and holds responsibility for providing the highest level of advertising, marketing and communication services for McDonald's (QLD and NT). • Daily communication with the McDonald’s Queensland/NT Marketing Manager to ensure that all media tasks and services were being completed in a timely and efficient manner.• Solely responsible for planning the McDonald’s Queensland 2010 Outdoor Media Schedule. This included the planning, negotiation, booking and analysis of sites (using the MOVE Outdoor Software).• Responsible for implementing the McDonald’s Queensland and Northern Territory radio schedule- all planning, negotiation, bookings, confirmations, material, analysis (Nielsen Radio Advisor) and communication with the radio stations. • Responsible for implementing all McDonald’s Queensland and Northern Territory cinema advertising bookings. This included all planning, negotiation, bookings, confirmations, material, analysis (Roy Morgan) and communication with Val Morgan. • Distributing all key numbers for the relevant television, radio, outdoor and cinema media.• BCC Data loading- including creating and updating schedules for all Media Buys.• Created and released monthly Marketing communication reports for the National McDonald’s marketing team featuring a Competitive Analysis and media trends information/updates.• Solely responsible for the monthly invoicing and budget control duties.• Contributed to a variety of clients, such as McDonald’s (primarily), RACQ, Cavalier Homes and Tempo Advertising.

Business, Marketing And Public Relations

Developing campaigns, marketing strategies and brand identity management across a wide range of media, building a professional portfolio.

Media Federation Of Australia Graduate Program, Media

Activities and Societies: BAA Association, NGEN The MFA Graduate program involved regular travel to Sydney for media workshops, attending.