Rebecca Schmitt work email
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Internet exec with a track record for launches, growth, and brand building. I consult, advise and engage as acting CxO or as product/marketing leadership, and assist in recruitment and raising. Expertise across revenue models: subscriptions, media, lead gen, e-commerce. I've directly managed product, engineering, UX/UI, editorial, SEO, social media, video production, marketing, audience development, analytics, business development, lifecycle marketing, and PR. I've owned P&L (up to $28M), driving revenue diversification and internationalization. I've led M&A diligence, modeling, and integration.Won a Webby and an OMMA award. Named one of Top Women in Media by Folio Magazine, 2015.Passionate about galvanizing teams to grow a product that makes us proud.Specialties: Consumer internetStartupsProduct management, vision, roadmapsPitch decksTraffic and revenue modelingOpportunity sizing, TAM/SAMSubscriptionsE-commerceUX, UISearch engine optimizationSocial mediaM&A diligenceTraffic growthBrand relaunches, development, positioningEmail marketingCreative directionGeo and international expansionAgile and scrumAnalytics, multivariate testingBuilding great teams
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Consultant And AdvisorConsultant Jul 2016 - PresentI consult, advise and engage as acting product/marketing/operations leadership, and assist in recruitment and raising.
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Board Director And Secretary/TreasurerPando Populus Sep 2016 - PresentLos Angeles, UsPando Populus is making the world a community of more resilient communities. Pando is a positive impact accelerator. We connect diverse people together and to our networks to grapple with big problems and gargantuan ideas.We get results — and make courageous things happen at a local level. In solidarity with the Earth and its people. We're inspired by Pando, the one-tree aspen forest that interconnects tens of thousands of trees through a common rootball.www.pandopopulus.com -
AdvisorKaleo Software Aug 2011 - PresentKaleo is a predictive knowledge sharing application that connects people with the expert guidance and resources they need to get their jobs done.
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General Manager, Totallyher Media LlcTotallyher Nov 2012 - Jun 2016Beverly Hills, California, UsOwned P&L for $28MM business unit. Oversaw product, editorial, social media, SEO, UX/UI, business development, marketing, branded content, audience development, and PR.TotallyHer reached 54MM women and families each month (comScore April 2016), with portfolios in Beauty, Fashion, Parenting, Pets, Entertainment, Food, Kids, and LGBT. During my tenure:• Audience grew 17MM to 54MM• Revenue grew 86%• Won a Webby and an OMMA Award• Awarded one of Top Women in Media, Corporate Visionary category, by Folio Magazine• Led M&A diligence and onboarding for acquisitions of Total Beauty Media and DogTime Media.Launched celebrity guest editor program featuring talent like Katherine Heigl, Sarah Michelle Gellar, Kristen Cavallari, Jillian Michaels, Amanda Peet, Camila Alves, etc. -
Vp Product & EngineeringLove It Llc Jul 2012 - Nov 2012Monrovia, Ca, UsLoveit was a Pinterest fast follower, featuring Machine Learning to recommend content.Introduced agile, improved velocity and predictability from a team of elite engineers. Led disciplined approach to testing to improve conversion. -
Vp Product, Social, And Lifecycle MarketingEharmony.Com Feb 2009 - Jul 2012Los Angeles, Ca, UsResponsible for subscriptions from email marketing and all earned media - search, social, referrals. Built strategy and protocols for multivariate testing. Improved quantitative analysis, optimizing pricing, creative, frequency.Earlier, owned P&L for a new line of business extending eHarmony's brand to Weddings, Parenting, and Dating Advice.Led product, engineering, agile, creative direction, editorial, SEO, marketing, and platform decisions for this new venture.Grew eHarmony Weddings to be #2 wedding network according to comScore, second only to theKnot/XO Group. -
Vp Product And EngineeringOpposing Views Jan 2008 - Dec 2008Los Angeles, Ca, UsEarly-stage start-up OpposingViews.com was a platform for experts to debate, alongside a social community and UGC. Site was featured in the NY Times (online and print editions): http://bits.blogs.nytimes.com/2008/09/03/an-alternative-to-the-glut-of-opinions-online/ -
Vp ProductMove.Com Jan 2007 - Jul 2007Santa Clara, Ca, UsOwned $80M revenue from ads & lead gen for the Move network of sites -- including REALTOR.com and Move.com. -
Senior Director, Consumer ExperienceMove.Com Jan 2006 - Dec 2006Santa Clara, Ca, UsDirected a redesign of REALTOR.com, then the #1 destination for real estate.Introduced first-in-category innovations using asynchronous JavaScript and XML (AJAX) to offer a superior user experience.
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Director Of Product ManagementMove.Com Jan 2005 - Dec 2005Santa Clara, Ca, UsLaunched Move.com, a vertical search destination for homes to rent or buy.
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Engineering Section ManagerHp May 1987 - Jan 1995Palo Alto, Ca, UsManaged technology for HP’s Customer Care Center. Led team of 22, including software engineers, supervisors, contractors. We were one of the first engineering teams at HP to embrace the internet and built a solution based on a web browser (Netscape), in 1994.Other roles at HP:• Information Systems Manager• OS Release Program Manager • Information Architect• Software Engineer
Rebecca Schmitt Skills
Rebecca Schmitt Education Details
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University Of PittsburghInformation Science
Frequently Asked Questions about Rebecca Schmitt
What company does Rebecca Schmitt work for?
Rebecca Schmitt works for Pando Populus
What is Rebecca Schmitt's role at the current company?
Rebecca Schmitt's current role is Consultant, Advisor, People Connector.
What is Rebecca Schmitt's email address?
Rebecca Schmitt's email address is re****@****ail.com
What is Rebecca Schmitt's direct phone number?
Rebecca Schmitt's direct phone number is +162679*****
What schools did Rebecca Schmitt attend?
Rebecca Schmitt attended University Of Pittsburgh.
What are some of Rebecca Schmitt's interests?
Rebecca Schmitt has interest in Collecting Antiques, Exercise, Home Improvement, Shooting, Reading, Gourmet Cooking, Sports, The Arts, Food, Home Decoration.
What skills is Rebecca Schmitt known for?
Rebecca Schmitt has skills like Product Management, User Experience, E Commerce, Seo, Start Ups, Social Media, Strategy, Advertising, Agile Methodologies, Digital Strategy, Lead Generation, Internet.
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