Member of Advisory Board for Semi UK

Part of SEMI Europe Advisory Board

Leading the Cadence EMEA Sales, Design services and Field Engineering teams. Strategic leadership of the region, with a focus on developing a sustainable, growth orientated business.Defining and leading initiatives, with a focus on -Revenue growth- Profitability of the region - New market entry- Developing and sustaining a skilled and scalable workforceThis is being achieved through a sustained programme of - Change Management - Organizational redesign - Building high performance teams - Cost management and investment - Strategic initiatives around market entry - Talent development through new programs to develop our commercial and technical teams I am also leading some of our D, E &I initiatives, with a focus on attracting and retaining more female talent in STEM and Cadence.

Leading Enterprise BU's Sales, Marketing and Market Development teams, to transform Inmarsat's business, from connectivity to IoT service delivery. Market DefinitionValue proposition DevelopmentStrategy5 year planning Exec customer escalation pointLeadership of Sales and Marketing teamsLeading and delivering sales transformation program- moving from relationship management to sales- introduction of sales framework and associated RACI- influencing and collaborating across the BU - Initiating and leading sales transformation across whole organisation- Growing sales competence through new hires, sales framework and training - Led a Global team; Dubai, London, Florida, Boston, Perth, Brisbane and Singapore

Developing a new engagement strategy, to create direct relationships with Inmarsat's end customers, whilst complementing their channel partners. Building a strategic, consultative sales approach, to support Inmarsat's managed services strategy in Mining, Agritech and Transport and Logistics. Developing a bigger TAM to grow revenue across the Inmarsat Channel and Ecosystem. Supporting development of IoT strategy and ecosystem partners. Leading a global team of channel manager, new business sales and strategic sales, to drive revenue and Ebitda for Inmarsat plc. Part of Extended Leadership Team.

Leading teams to licence Arm's semiconductor IP into fabless semi conductor and OEM organisations. A focus on AI, CPU's, GPU's into Automotive, IoT, MCU's, HPC and server markets. Leading the team across Europe, Middle East, Africa and India. • Multi-disciplinary role with responsibility to drive business out of the region; sales, account management, field engineering, business development and product specialists. • Led teams across Paris, Grenoble, Munich, Bangalore, Tel Aviv, Munich, Manchester, and Cambridge • Organisational design to focus team by competency assessment• Coaching and Mentoring across the business; engineering, product management and licencing• Working with Lines of Business to identify and generate new revenue streams and associated business models • Leading team to successfully qualify, build and forecast opportunities both critical for financial and strategic pipeline • Working to support customers across numerous markets; automotive, enterprise, embedded, IoT to drive new customers and revenue for Arm.• Business model, pricing and contract negotiation• Closing multi-million dollar dealsSenior level strategic relationship management; C level relationships with customers. Part of Arm Senior Leadership team.

Leading a multinational/ multi cultural team responsible for ARM's European Commercial activity, targeting SiP's, Fabless semi partners, OEM's, and start up's interested in developing products based on ARM's Intellectual Property (IP) and Software. From ADAS, Wireless Connectivity, Microcontrollers and Servers to Industrial, IoT and Specialist SoC's.Recruitment, coaching, mentoring sales team and other colleagues across the business. Leading sales and business development teams. Markets; IoT, Software, Hardware, Automotive, Mobile,Connectivity, HPC, Enterprise, EmbeddedBusiness model, pricing and contract negotiation Negotiating and closing multi million dollar deals

Global Account ( Strategic) and sales responsibility for NXP and CSR (now Qualcomm) at ARM. Work across Europe, Asia and US. Also responsible for Fabless Northern European Sales ( New business generation) from 2012- 2014Software, IP.Reporting to Director of Sales.

Developing Southern European (France, Spain and Benelux) fabless customer base for ARM and successfully licensing ARM IP.Business model, pricing and contract negotiation Negotiating and closing multi million dollar deals

Wolfson acquired Sonaptic.Continued working on Sonaptic's audio products, licencing IP to Nokia, and other tier one vendors

Innovative British technology start up focusing on cutting edge audio and acoustic IP and Software for consumer electronics and mobile devices. Successfully acquired by Wolfson Microelectronics in 2007.Worked with Tier One European mobile phone vendors (Nokia, Sony Ericsson, Sendo) and European headset/ headphone manufacturers (Sennheiser, Philips, Plantronics) to licence Sonaptic IP for their devices. Worked with engineering teams to specify software products and managing products release into the market.Reported to CEO.

Time out to travel Asia and Australia. Some causal work to fund the journey!

Licencing Audio Middleware / Software to Games Developers for PS2, Nintendo Gamecube.Organising marketing activities around products for game developers and Sensaura's relationship with Games Console vendors; Microsoft, Nintendo and Sony.Acquired by 3DLabs

Holiday work from 1997, through to Industrial Placement in 1999- 2000.