Rebecca Sendel Email & Phone Number

Denver, Co, Us

San Diego, California, Us

I lead workshops for groups of CEOs/executive leaders entitled "Demystifying the Role of Chief of Staff"

United States, Us

I mentor current and aspiring Chiefs of Staff across a variety of company industries, sizes, and stages.

Englewood, Colorado, Us

Chief of staff responsibilities in support of the CEO including product management, strategy, marketing, internal comm and HR projects and activities.

San Jose, Ca, Us

Full lifecycle product management for services sold via recurring revenue/opex business models• Research, analyze and develop new offer strategy, business case and investment needs to integrate services with Cisco’s hardware and software product portfolios for transformational XaaS, cross architectural offers. • Solutions in development include hybrid work (collaboration devices, smart building, security), network as a service, and services for IT/OT convergence

San Jose, Ca, Us

- Leading a Chief of Staff team for day-to-day management of a multi-hundred person organization. Responsibilities include management of the KPI definition and execution processes; organizational management including people management, training, reward/performance; internal communications internal to the organization and with other key stakeholders- Product strategy and planning for Cisco’s portfolio of data-driven services that span the entire Cisco portfolio including routing and switching, security, hybrid work, 5G, cloud, IoT.- Product communications – internal product-oriented internal comms for a large set of stakeholders across the Cisco services organization

Centennial, Colorado, Us

Business development owner for IoT based around IBM AI Applications (SaaS, Edge, On Premises). Develop and own program to drive relationships and go to market strategies with IoT hardware and network partners to enable end to end solution definition and aggregation.- Created and launched 4 end-to-end IoT solutions in year 1 with hardware, platform, software, analytics. Focus on asset, facilities and supply chain management.- Landed 4 key pilots with IoT hardware integrated with IBM software in first year as new revenue growth strategy- Achieved 169% of quota in year 1. Enabled 40+ IBM channel partners to sell IBM software and IoT solutions through sales enablement and lead generation activities. Interactive workshops included the entire ecosystem (in person and virtual) and were a game changer.

Centennial, Colorado, Us

Owner and driver of Arrow's Industrial IoT strategy, portfolio and go-to-market plans through direct, indirect and digital channels.- Turned management vision into reality. Defined Arrow's industrial IoT strategic positioning and go-to-market approach for OEMs and SI partners with program development, management and execution- Evaluated 25+ solutions for business and technical value; on-boarded selected IoT technologies for manufacturing, oil and gas and other industrial segments including sensors, gateways, edge devices, software, analytics, and platforms to develop portfolio- Executed solution development for Arrow's first set of pre-engineered end-to-end industrial IoT solutions through aggregation of technologies. Developed and executed launch plans for solutions.- Defined and executed product marketing and sales enablement plans for OEM direct sellers and SI/VAR partners for technologies and solutions, including training materials, sales materials, solution guides, market insights. Hosted sales enablement, met with customers and SI/VAR partners in support of sales motions.- Public face of industrial IoT - developed and executed marketing outreach through events, blogs, webinars.

Parsippany, Nj, Us

- Owned all aspects of 4 product lines that made up 25% of corporate revenues. Led team of 8 business and project managers- Launched startup within TM Forum - CurateFX ecosystem management SaaS tool. Developed business plan, product roadmap, product marketing; created project plan and executed launch; led sales to first prospects. Products is successful in the market today.- Educated thousands of global tech companies' employees on TM Forum best practices through online, in person and experiential training, driving up customer satisfaction through improved training content and customer journeys.- Grew global proof of concept, multi-company sandbox to 200+ companies annually - 100% growth. Ran project management team to execute 50+ projects per year. Changed business model and expanded focus to include new areas such as IoT, platform based business models, smart cities, smart health, data analytics, customer experience, virtual networks and more.- Speaker at 12-14 events per year - online and in person.

Parsippany, Nj, Us

- Senior leadership role including ownership of all facets of one of three TM Forum strategic programs. Received CEO Award for achievements around production of assets, collaboration, and sales enablement in this role.- Defined and executed cross organizational and strategic vision and direction for all big data analytics, customer experience management and metrics activities. - Led development projects staffed by 65+ global service provider and supplier companies culminating in delivery of 50 best practice documents and tools in 18 months -- grew program from 3 projects and 30 participants to 9 projects and over 100 participants - Defined and orchestrated content-based marketing including strategy, content development, event planning and execution – web registrations consistently growing 20% per month for analytics/customer experience programs- Drove sales of memberships, sponsorships, advertising through hands-on business development activities and sales enablement – personal impact in increasing revenue 3.5% over 12 months

Parsippany, Nj, Us

- Defined value propositions and drove adoption of 100+ best practices and standards. Received Chairman’s Award for achievements in this role- Created TM Forum’s most read content, the Case Study Handbook, publishing over 120 case studies in the first 4 years and the program continues strongly today- Defined and specified the first “storefront” for TM Forum’s assets – resulted in 50% increase in downloads to 18K per month - Responsible for twice yearly releases of 30-50 new standards including value-based messaging, packaging, and communications. Created partner marketing program for 120 companies participating in 20+ demonstration projects per year

Chicago, Illinois, Us

Chicago, Illinois, Us

Mba, Management, Marketing

Bs, Electrical Engineering