Rebecca Singer Email & Phone Number

New York, Ny, Us

Providence, Rhode Island, Us

- Collaborate with department leaders and teams to diagnose problems, prioritize opportunities, and develop comprehensive strategies for driving transformational change throughout the organization.- Conduct in-depth research and analysis of competitive market and industry trends to support change transformation throughout the Bank, identifying salient findings and presenting results to senior management across marketing, payments, ESG, analytics, and other innovative focus areas.- Create impactful presentations for senior management, synthesizing key findings and making strategic recommendations to drive profitable solutions.

Washington, Dc, Us

CPG Packaging Sustainability- MBA Global Business Consulting in Mexico City: Developed plan for Mexican sugar organization to create compostable, low carbon tableware using bagasse and launch product in the North American market.Off-Shore Wind Energy with Norwegian Embassy: Researched the understanding of off-shore wind energy in the U.S.; Used Design Thinking process to build 5 user stories to exemplify levels of understanding and identified corresponding solutions to increase knowledge and amenability to off-shore wind energy sources.

Washington, District Of Columbia, Us

- Performed diligence on three investment deals worth $1.4 million which included financial, operational, market and leadership analysis; conducted interviews with the founders, mapped out the competitive landscape, forecasted future cash flows, and prepared the final investment memos that led to a decision to invest.- Developed a full analytical report measuring the output of all 150+ investments totaling $300 million in seed funding; analyzed companies’ financials, industries and markets and implemented investment strategies to increase returns based on region and industry for future deals.- Researched the top key performance indicators for B2B SaaS marketplace companies, performing multiple interviews with various investors and consolidated the findings into a digestible report for internal strategic decision-making and for informing external investors.

New York, Ny, Us

• Examined online conversation around COVID-19 pandemic and Hershey Company’s competitor and brand responses thrice weekly during peak; analyzed, synthesized findings and continuously evaluated media presence prompting clients to remove advertisements that featured people not social distancing. • Restructured Hershey’s monthly reporting deliverable to provide a more visually appealing format and data story, resulting in enhanced client satisfaction and a 15% decrease in time spent on this documentation.• Researched consumer testimony on various brands and synthesized third party research studies to inform both consumer journey and new target demographic for WaterWipes; presented these finding to client which corroborated client’s existing inclinations and resulted in a new project contract for Kinesso.• Established data analytics practice for new B2B client by coordinating the collection and aggregation of multiple data source into weekly reports, regularly communicated with clients on findings and data collection issues.• Recruited small cross functional employee group to help further sustainability efforts within office and organization; resulted in influencing new employee habits and inclusion of sustainability as one of the company’s key internal culture focus for 2020.

New York, Ny, Us

• Discovered inherent problems with natural language process and user experience in Zyrtec’s Amazon Alexa and Google Home voice skills while investigating an abnormal spike in usage; advocated for changes to applications in these areas to simplify usage of the skills and improve user experience. • Supervised summer intern through 10-week long project to learn about the data marketing industry and evaluate popular social listening software, culminating in a presentation on industry landscape to multiple, stakeholders; research was later used to facilitate contract negotiations with current software vendors. • Identified key opportunity for Carl’s Jr. to boost engagement and reach new audiences through Twitter interactions with famous athlete through social listening, lobbied client along with strategy and activation teams to interact with personality on social media, driving 300% growth in social media mentions and a signed influencer contract with athlete.

Bankside, London, Gb

• Organized RFP process for client’s digital media plan and educated both clients’ and internal teams about native advertising and custom content to improve quality of advertising programs; launched planned campaigns and analyzed results to showcase increase in awareness and consideration of brand.

New York, Ny, Us

• Communicated daily with media publishers close to the fashion industry in order to vet digital media marketing opportunities for COACH that include custom content and social media and negotiate prices for these opportunities. • Analyzed reporting from executed media plans and extract insights on a weekly basis to create high level and in depth decks for clients about seasonal campaign success• Managed Assistant Digital Analyst through daily tasks through status meetings and answering account specific and workplace questions.

New York, Ny, Us

• Communicated with clients about weekly, monthly and yearly spend levels on a consistent basis and tracked budgets in over 40 markets totaling over 100 million dollars. • Investigated data on key performance indicators such as television rating points and impressions and illustrate findings to clients and members of the team.• Utilized industry platforms to analyze online and offline competitor activity within the Time Warner Cable footprint and communicate these findings to the client. • Collaborated with the team to create yearly media recommendation and additional small campaign recommendations throughout the year by evaluating past performance, market climate and trends.

Philadelphia, Pa, Us

• Collected and analyzed competitive information on member programs for pediatric asthma and flu immunization to create and further develop Amerihealth Caritas’ programs in these areas.• Researched and reported market indicators such as demographics, key competitors and provider landscapes in multiple states for use in market expansion and entry efforts.• Created an organized database of competitor marketing materials on a variety of topics related to healthcare.

Master Of Business Administration - Mba

Bachelor Of Business Administration (B.B.A.), Marketing