Responsible for global customer marketing initiatives focused on increasing customer engagement and loyalty across all Chargebee revenue management products.• Partner with Customer Org to create strong relationships with customers to drive advocacy output including case studies, testimonials, videos, reference calls and reviews• Grow company revenue and increase customer engagement by introducing and promoting product features to existing customers to encourage additional product purchases and increase adoption• Lead community strategy, anchored on annual in-person conference, Chargebee beelieve, to introduce customers to their peers to share ideas and learn about key industry topics

Hired by VP of Marketing to build the customer and partner marketing function from the ground up. • Led customer lifecycle marketing efforts to engage with all customers and users via 1:many tech touch strategy that aligns with Sales and Customer Journey high touch initiatives• Engaged with customers via customer advocacy work to share stories of how they leverage Tackle to grow their Cloud Marketplace business, including case studies, blog posts, reviews, speaking opportunities, etc.• Created online events to bring our customer community together so they could share ideas and learn from each other• Worked with partner team and contacts at AWS, Azure, GCP and Red Hat Marketplaces to increase leads and Marketplace success of our mutual customers

Responsible for global initiatives focused on building, managing and growing the OutSystems advocacy efforts focused on IT decision makers in enterprise organizations.• Worked cross functionally with CSMs and Account Owners to identify, invite and onboard key IT decision makers to the OutSystems Ambassador Program.• Launched new initiatives to increase engagement with Ambassadors, including OutSystems Social, which enables Ambassadors to easily promote their own leadership across social media, and a new monthly newsletter to inform Ambassadors on how to engage with and benefit from the various parts of the program.• Conducted research to understand how members value the Ambassador Program and discover opportunities to deepen engagement with OutSystems and with the program.• Added Ambassador Program information to Salesforce and introduced automation to the program, including the invitation, sign up and onboarding experience.

Defined strategic initiatives focused on guiding high value customers through the stages of their lifecycle journey, from prospect to long-term successful customer. This role was focused on Constant Contact customers.• Developed deep understanding of high value customer segment needs and lifecycle journey, including unique sub segments, through quantitative and qualitative analysis to create differentiated experiences for each customer segment.• Drove cross functional executive alignment on strategy and execution plans to achieve revenue growth goals. • Directed cross functional programs across the website, sales, product, support, etc. to improve customer conversion and retention.

Lead a cross functional team to oversee the planning, execution and reporting of revenue driving product and service cross sell offerings to customers across key Endurance brands, including website hosting brands (HostGator, Bluehost and iPage) and email marketing (Constant Contact). • Developed and managed continuous improvement of processes and operational structure to create a goal oriented, fast moving cross functional team to exceed revenue growth goals• Partnered with senior executives in Sales, Marketing, Operations, Business Unit General Managers, Website team, etc to track programs that increased leads and conversion rates and identified and removed road blocks leading to revenue goal achievement• Analyzed program results to adjust priorities and marketing team efforts, taking into consideration revenue achievement, profit margin and customer success• Launched and grew Marketing Advisor Program which delivers guidance via conversations with a dedicated in-house specialist.• Oversaw all marketing work to promote our entire line of paid Professional Services. This included identifying customer needs, writing positioning materials, and working cross functionally with teams to increase exposure of services to customers and prospects, generating new leads, conversions and long term retention.• Led customer and partner strategy to introduce the new Constant Contact Website Builder to the current base. Launched in September, 2019.

Constant Contact was acquired by Endurance International Group in February, 2016I developed the strategy and led a team of 7 focused on recruiting new partners as well as increasing engagement and sales from current Constant Contact Solution Provider indirect resale channel partners. Partnered with Field Sales and Regional Development Directors to define local business growth strategy and led team who executed on details of programs.• Set goals and strategy for new Solution Provider recruitment, including both lead generation from external sources and increased applications from internal/owned sources. Collaborated with web team to test and optimize landing page and application.• Collaborated with Deployment Specialist and Onboarding Account Managers to understand needs and challenges of new Solution Providers to develop an optimal experience to explain the partnership opportunity and increase engagement and sales from new partners. Led the communications plan to engage with these new partners to decrease time to first sale.• Defined multi-touch, multi-channel partner productivity programs to increase engagement and sales across all segments of Solution Provider partnership base of over 10,000 small business marketing experts leading to an average 14% increase in year over year revenue growth. • Led team who developed all partner facing marketing materials, including communications, videos, webinars, content, end user promotions and product training. • Led cross functional team to oversee all aspects of OneCon international partner conference.• Collaborated with sales to ensure goal alignment and obtain feedback on marketing programs to increase success of program rollout.• Provided marketing support to Field Sales Team to increase event attendees and new customer conversions.• Analyzed program data to decide which activities to continue and look for opportunities for program optimization.

Developed the strategy and managed a team of 3 focused on executing programs to recruit new resale partners to the Solution Provider indirect channel program and to create communications, promotions, messaging and sales tools to enable the partners to sign up and retain customers. • Launched new product, Toolkit, to Solution Provider sales channel• Launched partner portal to create a central location to meet all the needs of the Solution Providers• Lead team to execute annual partner conference, OneCon• Represented Solution Provider channel cross functionally to ensure channel needs were met

Led strategy and execution of customer marketing programs focused on conversion and onboarding.• Leveraged the power of Marketing Automation tool, Aprimo, to deliver behaviorally targeted communications, ultimately leading to 17% increase in conversion to paid customer compared to hold out segment. • Lead multi-channel communication strategy focused on moving users in a free trial state through the milestones needed for successful product use to conversion to paid status, while setting them up for future success and increased loyalty.• Directed strategy and creative execution for behaviorally targeted in product messaging test through multiple iterations, leading to increase in milestone completion and conversion to paid customer.• Collaborated cross functionally to plan and test marketing programs, measure success and roll out winning experiences.

Directed the strategy, creative execution, and analysis of marketing campaigns designed to increase Upromise members’ college savings through rebates from online shopping partners.• Initiated monthly marketing dashboard to analyze member engagement across all savings products.• Directed and optimized email stream sent to new members upon joining Upromise.• Developed and executed the online shopper retention strategy, exceeding $15M annual revenue goal. • Planned and executed integrated online and offline campaigns based on shopper segmentation strategy, including email, website merchandising, and direct mail.• Collaborated with Partner Development Team to provide sales opportunities for advertising that met partner goals and increased member conversions (member clicks to partner sites).• Managed relationships with highly engaged members to provide testimonials for marketing and PR.• Exceeded 2010 cumulative current shopper goal by 5% despite decreased partner commissions and continued cautious consumer spending.

Increased sales of consumer headphones through advertising and promotions via web and call center sales channels. • Developed strategic initiatives to grow sales and reduce returns. • Partnered with web channel to develop and optimize all website content.• Trained salespeople and created all internal and external marketing materials for new product launches. • Executed experimental marketing plans to drive sales (won Bose award for most innovative idea).• Managed all offline advertising plans (print, radio, TV, direct mail) and creative executions.• Recommended promotional offers for all sales channels based on testing and data analysis.

Managed direct mail business for all Bose products. • Coordinated all aspects of Corporate Communications in developing direct mail and literature fulfillment to execute the product marketing strategy within branding guidelines.• Collaborated with the Database Group to create mail plans and ensure testing was properly implemented.• Analyzed results of campaigns to develop future strategies.