Rebecca Shine Email & Phone Number

New York, United States

New York, United States

Part of the team that launched and operationalized the globally recognized and differentiated ‘Intuition Engineered’ rebrand. - Developed brand architecture, governance, naming and taxonomy models.- Built and executed internal brand training programs for marketing creatives.- Created resources and tools to equip creatives in delivering assets to the highest level of brand rigor, resulting in an increase in brand awareness and credibility.- Built visual and verbal messaging frameworks to bring Cognizant's Digital, AI and Cloud transformative technology solutions to a global audience of clients.

New York

Director level consulting to clients at established global brands and start-ups, spanning Lifestyle to Pharma. Consulting on:* Analytics and metrics modeling for targeting growth opportunities * Omni-channel marketing strategy* Brand Strategy* Qualitative and Quantitative Research and Synthesizing* Thought LeadershipI am a natural leader, mentor, connector and community builder and I bring this to every project and company I have worked on. These skills were invaluable to me working remotely during Covid as I built relations with individuals and teams in order to drive progress through remote collaboration.

New York, United States

TAIT is the global market leader in designing, constructing and delivering the finest live event solutions in the world, from touring artists such as Taylor Swift to The Superbowl.- Operationalized brand refresh managing external digital agency and keeping internal team on track and accountable throughout website design and build, including managing content strategy and UX.- Directed digital content strategy across social media channels in line with high-growth global business objectives and KPIs leading to a 140% increase in reach - Established performance tracking and reporting to establish the success of digital initiatives across digital content and web analytics team for optimization of the customer journey

Greater New York City Area

* Led client GTM and scaling strategy for online pharmacy* Commissioned and synthesized consumer research in the D2C pharma space* Developed brand platform * Optimized email and paid digital strategy

Greater New York City Area

*Managed a marketing team of 5 to build and execute a dynamic, cross-channel marketing roadmap in line with high growth business goals* Achieved ROAS of 4:1, sales goals increased X5 and established LTV goals* Developed verbal and visual identity, messaging and social content for Raised in Brazil campaign; Jibs Life was a finalist in the Fashion Group International Rising Star Awards* Built and managed team that executed full-funnel email marketing program for acquisition and retention* Developed analytics and metric modeling to present growth trajectory to VCs during first round of funding* Led innovation strategy for offline audience engagement opportunities with brand partners at events

London, United Kingdom

During an 8 year career at Red Bull I worked across: brand strategy; innovation; category management; experiential events; internal culture strategy; trade marketing; culture insights; NPD for Red Bull Sugar Free

Ba Hons, English Lit & History

Post Grad - Chartered Institue Of Marketing, Marketing Communications

Integrated Marketing Comms Marketing Information Systems CRM Strategic Marketing Management Marketing Mix