Rebecca Shine Email and Phone Number
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A strategic global brand marketing executive with over 20 years of extensive experience in building dynamic brands, driving customer demand, and implementing go-to-market strategies. From world-class brand Red Bull, as one of the first members of the marketing team seeding the brand and scaling the business in the UK, to Fortune 500 company, Cognizant, I connect the dots of day-to-day execution while simultaneously building strategy in the pursuit of sales.As a consultant with start-ups and established global enterprises, I kept teams accountable and led an omnichannel approach to solving complex and multi-dimensional business challenges through brand positioning, messaging, visual identity, naming, content strategy, and integrated marketing.Specialties: Brand Strategy | Marketing Strategy | Brand architecture | Visual and Verbal Identity | Internal Brand Adoption | Content Strategy | Business Strategy | Digital Strategy | Campaign Management | Customer Acquisition
Boldspace
View- Website:
- boldspace.com
- Employees:
- 12
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Director Brand StrategyBoldspace Nov 2023 - PresentNew York, United States
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Director, Creative Brand StrategyCognizant Apr 2022 - Aug 2023New York, United StatesPart of the team that launched and operationalized the globally recognized and differentiated ‘Intuition Engineered’ rebrand. - Developed brand architecture, governance, naming and taxonomy models.- Built and executed internal brand training programs for marketing creatives.- Created resources and tools to equip creatives in delivering assets to the highest level of brand rigor, resulting in an increase in brand awareness and credibility.- Built visual and verbal messaging frameworks to bring Cognizant's Digital, AI and Cloud transformative technology solutions to a global audience of clients. -
Ny Shine: Marketing Strategy ConsultantNy Shine Aug 2011 - Apr 2022New YorkDirector level consulting to clients at established global brands and start-ups, spanning Lifestyle to Pharma. Consulting on:* Analytics and metrics modeling for targeting growth opportunities * Omni-channel marketing strategy* Brand Strategy* Qualitative and Quantitative Research and Synthesizing* Thought LeadershipI am a natural leader, mentor, connector and community builder and I bring this to every project and company I have worked on. These skills were invaluable to me working remotely during Covid as I built relations with individuals and teams in order to drive progress through remote collaboration. -
Digital Strategy ConsultantTait Mar 2021 - Mar 2022New York, United StatesTAIT is the global market leader in designing, constructing and delivering the finest live event solutions in the world, from touring artists such as Taylor Swift to The Superbowl.- Operationalized brand refresh managing external digital agency and keeping internal team on track and accountable throughout website design and build, including managing content strategy and UX.- Directed digital content strategy across social media channels in line with high-growth global business objectives and KPIs leading to a 140% increase in reach - Established performance tracking and reporting to establish the success of digital initiatives across digital content and web analytics team for optimization of the customer journey -
Strategy ConsultantCo Op Brand Co. Jun 2019 - Apr 2020Greater New York City Area* Led client GTM and scaling strategy for online pharmacy* Commissioned and synthesized consumer research in the D2C pharma space* Developed brand platform * Optimized email and paid digital strategy -
![[ Jibs Life ]](https://cimg.aeroleads.com/ln/logos/6d/bbda7037cd1590c887f37cc4790ac0d6.jpg)
Director Of Brand Marketing[ Jibs Life ] Aug 2016 - May 2019Greater New York City Area*Managed a marketing team of 5 to build and execute a dynamic, cross-channel marketing roadmap in line with high growth business goals* Achieved ROAS of 4:1, sales goals increased X5 and established LTV goals* Developed verbal and visual identity, messaging and social content for Raised in Brazil campaign; Jibs Life was a finalist in the Fashion Group International Rising Star Awards* Built and managed team that executed full-funnel email marketing program for acquisition and retention* Developed analytics and metric modeling to present growth trajectory to VCs during first round of funding* Led innovation strategy for offline audience engagement opportunities with brand partners at events -
Head Of Customer Marketing, UkRed Bull Mar 2000 - Aug 2008London, United KingdomDuring an 8 year career at Red Bull I worked across: brand strategy; innovation; category management; experiential events; internal culture strategy; trade marketing; culture insights; NPD for Red Bull Sugar Free
Rebecca Shine Skills
Rebecca Shine Education Details
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Manchester Metropolitan UniEnglish Lit & History -
Marketing Communications
Frequently Asked Questions about Rebecca Shine
What company does Rebecca Shine work for?
Rebecca Shine works for Boldspace
What is Rebecca Shine's role at the current company?
Rebecca Shine's current role is Brand Marketing Strategist.
What is Rebecca Shine's email address?
Rebecca Shine's email address is re****@****ant.com
What is Rebecca Shine's direct phone number?
Rebecca Shine's direct phone number is +191770*****
What schools did Rebecca Shine attend?
Rebecca Shine attended Manchester Metropolitan Uni, London Metropolitan University.
What are some of Rebecca Shine's interests?
Rebecca Shine has interest in Cooking, Skiing, Fashion, Cocktails And Brunch, Art, Thai Boxing, Travel.
What skills is Rebecca Shine known for?
Rebecca Shine has skills like Marketing Strategy, Marketing, Brand Development, Integrated Marketing, Event Management, Brand Management, Social Media Marketing, Strategy, Brand Awareness, Entrepreneurship, New Business Development, Fashion.
Who are Rebecca Shine's colleagues?
Rebecca Shine's colleagues are Tom Yazdi, Jack Storry, Lou Kelly, Adrian Lee, Khushwant Sachdave, Yuko Kondo, Alice Goodger.
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Rebecca Shine
Portland, Or4spiritone.com, bellsouth.net, momentumalliance.org, grahamstreetproductions.com1 +197150XXXXX
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Rebecca Caruso, PMP
Performance Manager For Business, Technology & Innovation, Business Mgmt At PncPittsburgh, Pa -
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Rebecca Shine
Quality Engineering Expert | Agile | Devops | Ai/Ml | Iot | No Code Test AutomationJersey City, Nj
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