Rebecca Hull Email & Phone Number

Co-Founder, President and Chief Operating Officer of empowerment organization for entrepreneurial-minded women. Developed and managed programs and processes enabling B.I.G. to grow from one to thirty pods across six states and over 2000 members. Handled all day to day transactions including member management, website management, financial management, content creation, and leader training. Developed program initiatives to build and retain membership and create awareness, including management of paid affiliate programs to increase profitability.

Consultant for MasterCard International, MasterCard Advisors– Purchase, New York9/06-2/07 MasterCard Advisors Group 1) Conducted several market research studies in advance of client launch of broad-based retail rewards program2) Contributed to internal strategic planning through extensive research of retail bank channel practices 3) Developed several customer and internal rewards programs with clients for credit card sales 11/05-2/06 Advanced Payment Solutions Group Developed strategy to increase activation for SecureCode product. 11/04-7/05 MasterCard International, MasterCard Advisors Group 1) Organized and managed third party sales force for pilot secured card “street” program in five key markets. Developed list for ongoing credit education seminars. 2) Performed branch diagnostic for UK credit card issuer. Analyzed sales process for credit cards, developed specific recommendations to augment sales in branch.

Acted as marketing director. Responsibilities included market research, customer identification, market analysis as well as all marketing and communications activities. Managed all event planning, advertising, promotions, and direct marketing. Managed all public relations including press announcements, speaking engagements and media outreach to raise awareness.

Responsible for all aspects of marketing and communications including advertising, public relations, brand management, product introductions, and event planning. Coordinated both b2b as well as end-user marketing programs for client base. Launched end user marketing strategy resulting in significant increase in clients’ marketing efforts.Managed annual client conferences with approximately 500 attendees, including determining content and location. Effectively negotiated sponsorship funding from business partners, bringing cost to 15% under budget. Effectively handled all communications with media, internal staff and clients through four acquisitions. Launched new company website, redesigning with updated look and feel. Created sales collateral for all products. Planned all tradeshow attendances, including arranging speaking engagements, booth presence, pre and post tradeshow marketing efforts and tracking. Developed and produced annual reports.

Responsible for all transaction product marketing including alternative delivery products and services. Coordinated development of bank wide multi-media liquid deposit campaigns. Guided efforts to integrate alternative channels into traditional product marketing. Repositioned online banking marketing efforts as suite of products and services to retain key customer base. Directed strategic marketing development of website, including launch of Internet banking. Created ongoing debit card programs that lifted portfolio activation rates over 15%.

Purchase, Ny

Guided strategic direction for credit card differentiation with introduction of new affluent market credit card. Structured and managed all aspects of card development including opportunity assessment, feature development, vendor selection, product positioning and implementation planning. Established and managed issuer input.

New York, Ny

Set strategic focus and directed all advertising efforts for credit products, CitiGold, and electronic banking nationwide. Managed advertising agency and coordinated disparate internal client needs. Controlled $12 million media budget. Director, Consumer Credit MarketingIncreased consumer balances by $310 million, generating $15 million in revenue. Controlled $4.5 million annual budget. Managed all aspects of marketing credit products, including formulating strategic plans, pricing, advertising and product development. Executed bankwide and targeted marketing programs. Worked with all areas of consumer credit including policy, systems, compliance and treasury. Vice President, Investment MarketingPioneered marketing program for investments in the retail bank. Introduced two new proprietary mutual funds that grew to $2 billion in assets in 12 months. Provided sales training, product positioning, and marketing for investment sales force.Vice President, Liabilities Marketing Developed and executed bankwide promotional campaigns using point-of-sale and direct mail distribution channels. Managed repricing actions. Assistant Vice President, Product Access & DevelopmentDesigned and launched new credit products and enhancements to current product offerings utilizing existing distribution channels. Executed four major direct response acquisition campaigns resulting in 60,000 new accounts in six months. Manager, Consumer Credit MarketingManaged all acquisition programs for unsecured consumer credit products resulting in 34,200 accounts and $160 million in new credit lines. Set strategic focus and directed all advertising efforts for credit products, CitiGold, and electronic banking nationwide. Managed advertising agency and coordinated disparate internal client needs. Controlled $12 million media budget.

Mba, Marketing/Finance

Ba, English

English, BA

Education record