Rebecca Shanks

Rebecca Shanks Email and Phone Number

Senior Vice President, Sponsorship and Operations @ Lumency Inc.
Oakville, ON, CA
Rebecca Shanks's Location
Oakville, Ontario, Canada, Canada
Rebecca Shanks's Contact Details

Rebecca Shanks personal email

n/a

Rebecca Shanks phone numbers

About Rebecca Shanks

LEADER • STRATEGIC • PASSIONATE • TEAM PLAYER • CREATIVE • ACCOUNTABLEOver 25 years of agency leadership and brand marketing experience. Currently SVP Sponsorship & Operations at Lumency.Previous Experience: I sat on the board of Canadian Women & Sport for three terms (maximum), (previously CAAWS - Canadian Association for the Advancement of Women and Sport and Physical Activity), where they aspire to achieve equity for women in society through the power of sport. I am passionate about driving equity in the sport and business sectors.As VP at The T1 Agency I worked on a variety of clients and sat on the leadership team. T1 is a full-service, independent sponsorship and brand engagement agency in Toronto. In my 10 years at Coca-Cola I managed key Strategic Commercial Package / Brand Plans, Marketing Assets and Sponsorship, Integrated Marketing Brand Communications for the Sparkling Beverages and Energy Beverages Businesses, as well as Customer Marketing for many of their National and Regional Key Customers.While at Coca-Cola I had the fantastic opportunity to work as the Venue Manager at Cypress Mountain at the Vancouver Olympic Winter Games, and I was an Olympic Torchbearer. I was also on the Women in Leadership committee representing marketing.I also worked in various account positions at Marketing Agencies (TrojanOne, Glavin & Associates, Mosaic) for over ten years on such clients as AIR MILES, Dairy Farmers, Public Mobile, Visa, Nike, Clorox, Astral Media, Castrol, Phillips, Hbc and General Mills.I grew up as a full-time athlete, training 35 hours per week in addition to school attending some of Canada's top professional ballet schools including The Royal Winnipeg Ballet School, Quinte Ballet School and The National Ballet School. When I was forced to quit due to injuries I started training and coaching kids in sprint canoe racing. I am passionate about keeping kids in sport!CONTACT: 416-953-9647 rebeccashanks5@gmail.comAgency Leadership | Integrated Brand Marketing Communications | Commercial Brand/Packaging Strategy | Brand Management | Sponsorship Strategy | Property/Sponsorship Negotiations and Management | Shopper Marketing |Packaging Development | Promotions | Customer Marketing | Sports Marketing | Agency Management | Training | Mentoring

Rebecca Shanks's Current Company Details
Lumency Inc.

Lumency Inc.

View
Senior Vice President, Sponsorship and Operations
Oakville, ON, CA
Website:
lumency.co
Employees:
37
Rebecca Shanks Work Experience Details
  • Lumency Inc.
    Senior Vice President, Sponsorship And Operations
    Lumency Inc.
    Oakville, On, Ca
    View
  • Lumency Inc.
    Senior Vice President, Sponsorship & Operations
    Lumency Inc. Mar 2023 - Present
    Toronto, Ontario, Canada
    Lumency is a brand side sponsorship, experiential and content marketing consultancy, working globally with our clients.Responsible for our Sponsorship Consulting practice as well as agency operations.- Brand Side Sponsorship Consulting - Strategy, Valuation, Evaluation, Portfolio Audits, Measurement, Activation, Content, Experiential- Agency Finance & Governance- SLT Member, Agency Leadership- DEI and Culture Steward
    View
  • Lumency Inc.
    Vice President, Operations
    Lumency Inc. Nov 2021 - Mar 2023
    Toronto, Ontario, Canada
    My role at Lumency includes:- Leading the Finance & Governance team- Member of the Senior Leadership Team- DEI and Culture Steward- Supports the Experience, Content and Sponsorship teams as needed
    View
  • Rebecca Shanks Consulting Inc
    Founder/Principal
    Rebecca Shanks Consulting Inc Sep 2021 - Present
    Greater Toronto Area, Canada
    - Currently SVP, Sponsorship & Operations at Lumency Inc., responsible for Sponsorship Practice, Finance & Governance, SLT member (long-term part time contract)- Senior brand and sponsorship strategy consulting for brands & properties.- Agency leadership consulting including operations, business management, coaching, DEI.- Working on a part-time basis directly with agencies as an independent contractor.- Currently at capacity working with incredible people and opportunities.
    View
  • Canadian Women & Sport | Femmes Et Sport Au Canada
    Board Member, Director At Large And Chair, Nominations Committee
    Canadian Women & Sport | Femmes Et Sport Au Canada Sep 2015 - Sep 2021
    Canada
    Filled the maximum 3 terms and 6 years on the board of this incredible organization.Director at Large: Marketing, Revenue Generation and Strategy Committees:Part of the team to write the Theory of Change that drives the organization, values and 2 strategic plans.Chair of the Nominations Committee: Successfully led bringing in 8 new board members of the years. Modernized the Nominations process, bi-laws and led with a focus on diversity of background and skills.Public Speaker… Show more Filled the maximum 3 terms and 6 years on the board of this incredible organization.Director at Large: Marketing, Revenue Generation and Strategy Committees:Part of the team to write the Theory of Change that drives the organization, values and 2 strategic plans.Chair of the Nominations Committee: Successfully led bringing in 8 new board members of the years. Modernized the Nominations process, bi-laws and led with a focus on diversity of background and skills.Public Speaker on Women and Girls in sport from a sponsorship perspective. Show less
    View
  • The T1 Agency
    Vice President
    The T1 Agency Mar 2015 - Apr 2021
    Toronto, Canada Area
    For over 6 years I sat on the Leadership Team and led account teams on integrated program and sponsorship development from strategy, concept and creative through to execution and evaluation. Responsible for people development, financial forecasting and agency planning. Led the SponsorshipX conference development and also participated as a speaker.Clients included Dairy Farmers of Canada, AIR MILES, CAMH Foundation, Visa, Canadian Red Cross, Manulife, LCBO and more.Sponsorship, XM,… Show more For over 6 years I sat on the Leadership Team and led account teams on integrated program and sponsorship development from strategy, concept and creative through to execution and evaluation. Responsible for people development, financial forecasting and agency planning. Led the SponsorshipX conference development and also participated as a speaker.Clients included Dairy Farmers of Canada, AIR MILES, CAMH Foundation, Visa, Canadian Red Cross, Manulife, LCBO and more.Sponsorship, XM, Content, and everything in between – T1 is in the business of bringing your brand and property to life, and then measuring that success. Show less
    View
  • The Coca-Cola Company
    Senior Marketing Manager, Integrated Marketing Communications, Sparkling Beverages
    The Coca-Cola Company Sep 2013 - Mar 2015
    Toronto, On
    Responsible for National Brand Integrated Marketing Communications plans for Coca-Cola including managing significant budgets and evaluating ROI.Led the integrated brand marketing programs for Coca-Cola brand for Olympic Games and FIFA Properties, including all planning, media, packaging, shopper/in-store marketing and digital activation.
    View
  • The Coca-Cola Company
    Senior Manager, Commercial Strategy - Sparkling Beverages
    The Coca-Cola Company Feb 2011 - Sep 2013
    Toronto, Canada Area
    Responsible for long term strategic brand planning for Sparkling Beverages portfolio (Coca-Cola, Diet Coke, Coke Zero, Sprite, Fanta) including: identifying opportunities within consumer and shopper occasions based on insights; leading sparkling packaging innovation and optimization initiatives, consulting on retail pricing strategy; optimizing the cross channel pack/ price architecture and identifying channel specific revenue opportunities.
    View
  • The Coca-Cola Company
    Senior Manager, Marketing Assets (Sponsorships) And Marketing Capability
    The Coca-Cola Company Jan 2009 - Jun 2011
    Toronto, Canada Area
    Responsible for negotiating, evaluating and managing Strategic Marketing Asset contracts and sponsorships with prestige sporting teams/venues, athletes, cinema and amusement partners.Managed asset customer relationships from a marketing standpoint with internal stakeholders: senior leadership, business units, sales, commercial finance, legal, and media. Responsible for significant brand budgets.Led the development of a new Marketing Asset Evaluation tool to ensure investments are based… Show more Responsible for negotiating, evaluating and managing Strategic Marketing Asset contracts and sponsorships with prestige sporting teams/venues, athletes, cinema and amusement partners.Managed asset customer relationships from a marketing standpoint with internal stakeholders: senior leadership, business units, sales, commercial finance, legal, and media. Responsible for significant brand budgets.Led the development of a new Marketing Asset Evaluation tool to ensure investments are based on strategic business needs. Successfully negotiated increased value at a lower price for Coca-Cola based on these principles.Worked with the Global Marketing Capability team to bring new and relevant best practices to Canada including implementing the Marketing Competency Assessment tool for the Canadian Business Units and leading DNA (Coca-Cola Marketing) training for new hires.Launched “Design Machine” (custom POS tool) for the Canadian System including Canadian content focused on Coke with Meals to drive increased financial productivity and brand consistency in the marketplace. Show less
    View
  • The Coca-Cola Company
    Venue Manager, 2010 Vancouver Olympic Winter Games
    The Coca-Cola Company Jan 2010 - Mar 2010
    Vancouver, British Columbia, Canada
    Once in a lifetime opportunity to leave daily life and work out at the Olympic Games. Venue Manager for all Coca-Cola beverage operations at Cypress Mountain (Freestyle Skiing and Snowboarding venue). Responsible for a team of 11 managing daily operations leading up to, during and post games. Wrote a complete operating plan from equipment selection and load in to, inventory planning, sales forecasting by location and load-out. Dealt with massive complications successfully (ie… Show more Once in a lifetime opportunity to leave daily life and work out at the Olympic Games. Venue Manager for all Coca-Cola beverage operations at Cypress Mountain (Freestyle Skiing and Snowboarding venue). Responsible for a team of 11 managing daily operations leading up to, during and post games. Wrote a complete operating plan from equipment selection and load in to, inventory planning, sales forecasting by location and load-out. Dealt with massive complications successfully (ie no snow on the mountain) to help ensure games time sport competition happened on time. Ran the venue using the same processes as a Coca-Cola sales distribution center uses on a regular basis. Show less
    View
  • The Coca-Cola Company
    Sr. Brand Activation Manager (Integrated Marketing Communications)
    The Coca-Cola Company Jan 2007 - Dec 2008
    Toronto, Canada Area
    Managed sparkling (Coca-Cola Trademark) and energy beverages brand activation including Brand Planning, Packaging, POS, Operations Plans, Retail programs, Budgets, Product Launches, and Experiential as part of the total Integrated Marketing Campaign (IMC).Acting Senior Brand Manager for Energy Beverages portfolio.
    View
  • The Coca-Cola Company
    Customer Marketing Manager
    The Coca-Cola Company Feb 2005 - Jan 2007
    Toronto, Canada Area
    Responsible for executing National/regional programs and all brand product launches at key accounts and providing customized marketing solutions that are relevant for each customer/retailer.Activated custom consumer promotions with key strategic partners: Olympics, FIFA, NHL Teams, and NASCAR.Ranked Number 1 in Customer Marketing by both Sobeys and Mac's in 2006 Advantage Survey.Key Customers included Sobeys, Couche Tard (Mac's), McDonald's, Canada's Wonderland, and Shoppers Drug… Show more Responsible for executing National/regional programs and all brand product launches at key accounts and providing customized marketing solutions that are relevant for each customer/retailer.Activated custom consumer promotions with key strategic partners: Olympics, FIFA, NHL Teams, and NASCAR.Ranked Number 1 in Customer Marketing by both Sobeys and Mac's in 2006 Advantage Survey.Key Customers included Sobeys, Couche Tard (Mac's), McDonald's, Canada's Wonderland, and Shoppers Drug Mart. Show less
    View
  • Trojanone
    Director Brand Integration
    Trojanone Jan 2003 - Jan 2005
    Toronto, Canada Area
    Lead a profitable account team (plus event staff) in strategic promotional/event planning and execution.Responsible for agency fiscal year sales planning and forecasting and developed agency’s marketing plan.Member of TrojanOne’s leadership team for driving agency process including managing Client Services.Programs included large scale events, retail sampling, product launches, direct mail, field marketing, consumer promotions, sales incentive programs, and retail POS.Clients… Show more Lead a profitable account team (plus event staff) in strategic promotional/event planning and execution.Responsible for agency fiscal year sales planning and forecasting and developed agency’s marketing plan.Member of TrojanOne’s leadership team for driving agency process including managing Client Services.Programs included large scale events, retail sampling, product launches, direct mail, field marketing, consumer promotions, sales incentive programs, and retail POS.Clients have included: Nike, Coca-Cola Ltd., HBC Foundation and Zellers, Clorox, Astral Media (The Movie Network, Mpix, Family Channel, Pay Per View), Philips, Krispy Kreme Show less
    View
  • Glavin & Associates Marketing Services
    Account Supervisor
    Glavin & Associates Marketing Services May 1998 - Dec 2002
    Toronto, Canada Area
    Managed account team of 3 (plus field staff) for marketing programs and product launches.Managed Glavin’s Field Marketing division for National sampling programs and events.Clients: The Clorox Company of Canada (Brita, Armor All, Tilex), SuperPages, Astral Media, Caboodles Cosmetics

Rebecca Shanks Skills

Integrated Marketing Marketing Management Marketing Strategy Brand Management Sponsorship Strategy Marketing Retail Sports Marketing Shopper Marketing Relationship Marketing Leadership Management Customer Marketing Brand Development Customer Insight Brand Architecture Strategic Partnerships

Rebecca Shanks Education Details

Frequently Asked Questions about Rebecca Shanks

What company does Rebecca Shanks work for?

Rebecca Shanks works for Lumency Inc.

What is Rebecca Shanks's role at the current company?

Rebecca Shanks's current role is Senior Vice President, Sponsorship and Operations.

What is Rebecca Shanks's email address?

Rebecca Shanks's email address is rs****@****.ko.com

What is Rebecca Shanks's direct phone number?

Rebecca Shanks's direct phone number is +141692*****

What schools did Rebecca Shanks attend?

Rebecca Shanks attended Mcmaster University.

What skills is Rebecca Shanks known for?

Rebecca Shanks has skills like Integrated Marketing, Marketing Management, Marketing Strategy, Brand Management, Sponsorship, Strategy, Marketing, Retail, Sports Marketing, Shopper Marketing, Relationship Marketing, Leadership.

Who are Rebecca Shanks's colleagues?

Rebecca Shanks's colleagues are Mark Dunn, Ramlakhan Singh, Marie-Andrée Bond, Lisa Kershner, Parwinder Singh, Isabelle Levasseur, Raphael Barrientos.

Not the Rebecca Shanks you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.