Lead strategy, execution and analysis for all email marketing, digital initiatives, ads and social.Manage all content and community engagement across social channels for the brand and its 14 theaters.Create, manage and update all content on Classic Cinemas website.Oversee website redesign and functionality with developers.Create reports for all digital marketing initiatives across all platforms.

I guide beginner to advanced students in 60-75 minute hot vinyasa classes that range in temperature from 80-105 degrees. I help students grow in their mindfulness and physical practice by creating a relaxed and fun atmosphere where they can feel safe, try new things, and develop a deeper connection in their asana practice.

Responsible for social post creation and scheduling, managing social media calendar and community management on all social media channels for Claire’s North America and Icing Stores.Create social plans for brand campaigns, activations, partnerships, and more.Responsible for creating weekly, monthly, quarterly, and ad-hoc reports on social media growth, engagement and revenue.Attend influencer and partner activations to cover on social media channels to increase growth, exposure and engagement.Work closely with photographers to develop creative visuals for social feeds and manage process flow for timely asset delivery.Create content briefs for YouTube videos and work with creative team on video execution during filming.Write blog posts for Claire’s global blog and Icing Stores blog.Work closely with buyers for coverage of key items to help drive sales and support company goals.Work with license partners such as Pusheen, Hello Kitty and Nickelodeon for campaign and product launches.Responsible for handling monthly team expenses.

- Responsible for public relations exposure opportunities for two direct-to-consumer brands (Put Me In The Story and Simple Truths).- Create unique publicity and social media campaigns for authors and licensed titles.- Develop relationships with key media contacts, bloggers and influencers.- Manage social media and blog editorial calendar for Put Me In The Story and Simple Truths.- Social media campaign creation, scheduling, execution and analytics. - Manage content and communities on Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedIn for both brands.- Create and manage the brand influencer program - pitch key influencers, manage relationships, track impact and analytics.- Lead Facebook and Instagram advertising strategy and execution for core book business, Sourcebooks.- Coordinate and manage social media editorial calendar for all Sourcebooks brands. Internal resource for social media knowledge for the publicity and marketing teams.- Assist in developing brand aesthetic through photography and video.- Implement and manage customer referral program on www.putmeinthestory.com.

- Responsible for publicizing assigned book titles to the media and managing assigned set of authors through overall publicity push. Includes kids, romance, and non-fiction titles.- Develop and cultivate relationships with media contacts.- Manage and grow social media presence through blog, Instagram, Twitter, Tumblr, YouTube, Facebook, Pinterest, and other relevant channels.

- Directly responsible for publicizing designated titles and authors in the categories of romance, middle-grade, and non-fiction.- Produce publicity plan and social media content for up to seven book titles each month.- Secure media coverage for authors and develop key media relationships.- Assist Managing Publicists with their major book campaigns.

Assist five Sourcebooks Publicists in their unique publicity plans for authors in the categories of young adult, middle-grade, non-fiction, fiction, gift, and romance. Compose media pitches, secure coverage, schedule interviews and manage blog tours to promote Sourcebooks, Inc. various titles and authors. Write press releases and manage advance copy/finished book mailings to encourage book reviews and media coverage. Work in Cision and Meltwater to create relevant media lists. Perform research to assist in strategic planning.

Selected vendors, maintained communication and aided in vendor promotion for Madison Kid’s Expo and Verona Hometown Days.Organized and promoted BRAVA events via social media and e-newsletters through Constant Contact.Designed and implemented a social media plan on Facebook, Twitter and Pinterest for BRAVA and its events.

Managed membership paperwork and computer database. Planned, organized and promoted member events. Assisted with membership relations and answered questions submitted on website.