Rebecca is the former Director of The New Zealand Story. Over a transformative seven-year period, Rebecca shaped and enhancing the country's international brand and reputation, fostering global recognition, fuelling export success. The NZ Story nation brand programme yielded remarkable outcomes, with over 60% of exporters actively engaged and a consistent upward trajectory in key perception indices, culminating in record-breaking results during the 2020/21 periodRebecca is an experienced leader in global brand strategy, reputation management, marketing, and communications propelling significant brands to achieve global and domestic recognition, driving commercial growth. Rebecca has held pivotal roles such as Director of Brand Reputation & Communications at Fonterra Dairy Co-Op, CEO at Apprentice Training NZ, and Chair of Wools of New Zealand along with executive leadership roles in the banking, telecommunications, tech and manufacturing sectors.An optimistic, experienced and empathetic leader delivering a unique mix of strategic thinking with a keen focus and track record of converting strategy into reality and achieving results, Rebecca is known for leading with passion, creativity, integrity and communicating a compelling vision that rallies others to a purpose. Navigating ambiguity with ease, translating complexity into clear outcomes, and creatively solve problems Rebecca empowers her teams to be their best and achieve more than they imagined. Some career achievements:Driving the New Zealand Country Reputation Programme - shifting from 22nd to 16th in rankingsRedeveloped and launched the FernMark Licence Programme for New Zealand - now at > 500 LicenceesCreating & launching global brand NZMP for Fonterra - now most recognised Global B2B Dairy BrandCreating the BNZ Virgin Business Challenge - working with Sir Richard BransonEnabling the BNZ EPIC Innovation Centre in Christchurch - the first new build after the earthquakesDisrupting the concept of customer acquisition in the AgriBanking space - winning new businessTransforming the media mix in the Telecom B2B space to a pure digital, direct and experiential play