A highly commercial and strategic leader with a proven ability to identify industry gaps and accelerate growth for digitally-driven brands and businesses.Most recently I was Founder and CEO of sleepwear brand RECLINER, delivering better sleep to millions of happy customers and developing collaborations with brands like Casper and American Airlines. RECLINER was acquired by Buzz Products in 2023.Prior to my startup life, I helped consumer brands ranging from burgeoning to multi-billion-dollar giants reposition and redefine their markets to scale to unprecedented heights - from Herve Leger’s viral ‘bandage dress’ to WANT Essentiels pioneering sustainable-luxury accessories.My experience growing consumer businesses across startup and corporate environments alike has equipped me with a deep operational skill-set and a love for developing rich customer experiences. My enthusiasm for innovation, bringing people together and problem-solving enables me to build energized teams in ever-changing consumer environments. I love to talk about building meaningful digital brands, the customer experience, turnarounds, M&A, and foraging.