• Build messaging and programs that generate demand and accelerate company revenue and growth• Execute complex project plans involving multiple teams and influence cross-functional initiatives• Partner with sales support and proposals teams to drive appropriate messaging for RFPs and create engaging tools for sales meetings• Identify market gaps utilizing competitive intelligence tools and methods; create plans to fill gaps and gain competitive advantage • Gather, analyze, and share competitive and market trends to inform the roadmap• Synthesize core value drivers, and buyer needs into concise and actionable messaging

• Drive development of digital product roadmap to reflect company priorities, deliver on engagement, and facilitate and lead cross-functional alignment.• Lead, define and implement channel integration and content strategy across multiple constituencies and products; B2B and B2C, with special focus on email and SMS marketing.• Collaborate with solution architects, product owners, SMEs, scrum masters and creative teams to develop digital solutions for complex business problems.• Partner with development and product teams to support launches.• Develop campaign strategy and educate Marketing Communications team to support digital experience requirements.• Work with stakeholders to develop user-centered experiences on the web portal, via email campaigns and text messaging platforms, based on data-driven insights.

• Directed website re-design project; including, driving/measuring engagement, leading creative direction and UX/UI strategy, optimizing traffic via improved site designs and managing process to launch. • Provided editorial guidance to refine tone of voice for digital messaging across email, social and web for new and existing content.• Supported thought leadership through content creation: 20+ white papers, blog posts, case studies, infographics, and trade publications.

• Managed execution of marketing materials, including: creation and distribution of email newsletters, printed materials, magazine advertisements and membership materials.• Directed creative strategy and led QA/proofing for web, email and other media to ensure quality and brand consistency.• Drove development of digital product roadmap to reflect company blue-chip priorities, deliver on engagement, and facilitate and lead cross-functional alignment.