Rebecca Sowden Email & Phone Number

Insight, tools and inspiration to help brands and right's holders unleash the power of women's sport sponsorship and marketing. www.teamheroine.com - Champions of Women's Sport Sponsorship.

London, England, United Kingdom

We Are Fearless Women's Sport is a dedicated division that uses science and creativity to help brands solver business problems whilst creating fresh opportunities to propel women's sport forward. Boldness with Backup - By being more courageous we can make a difference quicker.Our proven track record and scientific approach will help brands and organisations solve business problems that also drive positive change in women's sport. We offer end-to-end services from strategy, partnership consultancy, creative, content and production, digital, PR and activation at a grassroots level to measurement and evaluation.Get in touch Bex@WeAreFearless.com to see how we can help your brand unlock the opportunity around women's sport.

Hong Kong

I helped brands including Marriot, HSBC, Cathay Pacific, Cigna, Kukuri and Carlsberg increase connection with fans through the world's most vibrant sport event + Gwen Stefani concert in order to grow their business.Key Achievements:- Management and implementation of Marriott's APAC Effie Gold sponsorship award-winning campaign- Management of Marriott Bonvoy Gwen Stefani concert sponsorship including 'money 'can't buy' fan experiences and content- Secured new media partnership with Media Asia- Sold out merchandise of sponsor Kukuri- Successful management and implementation of sponsors 360 degree campaigns

Hong Kong

Responsible for driving over 100,000 visitors and a $30million sponsorship campaign for the first ever Hong Kong Stopover of the around-the-world sailing race.The Challenge:Attracting sponsors and getting the public to attend an event that was new to Hong Kong, most had never heard of and at an isolated venue in a country that has little connection with sailing.Key Achievements:1. Delivered 103,058 visitors to the event2. Established HK's largest School Programme - 12,500 students visited3. Achieved 3.5 x sponsorship revenue KPI

New Zealand And Hong Kong

I founded a sport media start-up called Hookdshot that was selected as one of ten start-ups for the inaugural Vodafone Xone Start-Up Accelerator.Sport conversation has moved from the 'office water-cooler' to one that is digital and in real-time. Hookdshot allowed friends to share that amazing goal, awesome shot or bad ref decision as they watched - in turn driving audience, revenue and engagement for broadcasters and sport organisations.MVP https://www.youtube.com/watch?v=DA1LcwYPuDAKey Achievement:- One of ten start-ups selected for in the inaugural Vodafone Xone Start-Up Accelerator https://vodafonexone.nz/2016-xone-companies/

Auckland, New Zealand

I worked with brands to uncover behavioural insights and consumer journeys in order to develop content strategies for brands to tell their story; what content, how that content looks, what channels and the role of those channels to drive deeper connections with audiences and amplify that content across TVNZ platforms but also across Advertisers owned, earned or other paid channels.The content strategies I developed increasingly leveraged the change in multi-screen behaviour and technology that is currently disrupting the media landscape.

Auckland, New Zealand

I worked with a number of advertising agencies to grow their clients' business by developing and 'selling in' creative solutions across television, digital, content creation and programme sponsorships.Key projects included the integration and leverage of eight sponsors across MasterChef New Zealand and forming a partnership deal with Dentsu Aegis.

Cambridge, New Zealand

I developed and managed the marketing and advertising programmes along with the production of the opening ceremony for the 2010 World Championship Rowing Regatta which saw over 30,000 spectators, ,3,500 rowers from 68 countries and 25 artists perform.

Auckland, New Zealand

I developed and managed Telecom’s sponsorship campaign of the All Blacks in the lead up to the 2011 Rugby World Cup.

New Zealand

I was the guest studio presenter for various women's football games on Sky TV as well as being a radio host on the 'World of Football' show for NZ Racing Board along with writing sports news for various MediaWork's radio stations.

New Zealand

Over the three summers from November 2008 to March 2011 I combined my love for football with an experiential opportunity that provided brands with a touch point to connect with consumers over the hard-to-reach summer period. I established a national beach soccer series across 7 venues with 20 staff and 90 teams each summer. I secured The Edge radio station as the media partner and Lipton Iced Tea as the key sponsor which saw me organise the distribution of 150,000 bottles of Lipton Iced Tea.

New Zealand

I developed and managed marketing initiatives including production of the TV commercial to drive attendance at the 2008 FIFA U-17 Women's World Cup which saw the attendance of over 50,000 spectators.

New Zealand

I developed and implemented TV2 Brand and Programme campaigns including the likes of Grey's Anatomy, Desperate Housewives and Lost that saw TV2 dominate the ratings and increase brand preference in the New Zealand media market.

New Zealand

I produced an information pack including a manual and a DVD to aid other Kiwi athletes in their pursuit to obtain college sport's scholarships in the United States.

New Zealand

During my 4-month american university summer break in 2002 and 2003 from May to August I carried out media internships at DDB & McCann Erickson.