- Responsible for launch of new equipment business segment including marketingcommunications plan, distribution logistics, sales/customer service training, educationprogram and interdepartmental workflows- Works closely with distributor executive leadership on product launches, sales teameducation and co-managing events- Developed and executed lead nurturing campaign through digital and sales channels- Managed crisis communication plan and maintained distributor relationships during productdevelopment delay

- Develop, execute and manage strategic plan for $10M business segment that has maintained 90%+ market share- Manage long term relationships with external manufacturers and distributers to achieve competitive advantages- Responsible for all aspects of new product launches into the North American market, from product conception to delivery into the market, by leading cross functional teams including Logistics, Creative, Purchasing, and Customer Service- Develop and implement marketing communication tools including advertisements, promotions, literature, digital media and social media- Partner directly with 70 person North American clinical sales team to exceed yearly sales goals - Conduct educational lectures and trainings for members of the dental industry including dentists, lab technicians and sales teams

- Implemented marketing rebranding initiative in conjunction with firm’s relocation in August 2009- Maintained all digital communication initiatives including launch of rebranded website and introduction into social media practices- Supported attorneys in acquiring prospective clients through proposals, RFP responses, presentations and general exposure Authored press releases, attorney biographies, website copy and internal communications- Coordinated internal and external events for employees, existing clients and potential clients

- Coordinated and implemented two profitable renewal campaigns as well as developed marketing plan for the 2006 marketing campaign that surpassed goal- Organized and planned annual media buys, coordinated and implemented advertising efforts with local media including print, radio, television and digital media- Managed business website which included creating and modifying information, answering customer inquiries and coordinating ticket and CD sales with the box office- Developed marketing communication budgets and managed department expenses