Rebecca Stokes Email & Phone Number
Who is Rebecca Stokes? Overview
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Rebecca Stokes is listed as Integrated Marketing & Communications Professional – Creative Strategy | Asset/Content Creation | Brand Campaigns | Media Planning | Agency Management | Writing at Freelance, based in New York, United States. AeroLeads shows a matched LinkedIn profile for Rebecca Stokes.
Rebecca Stokes previously worked as Director, Marketing Campaigns & Audience Development at The Museum Of Modern Art and Director, Digital Initiatives at The Museum Of Modern Art. Rebecca Stokes holds Ba, Art History from The Johns Hopkins University.
About Rebecca Stokes
Award-winning, results-driven, highly collaborative leader with expertise crafting strategy and tactical execution of integrated marketing campaigns to drive awareness, engagement, and revenue across nearly every channel. Extensive people, agency, project, and budget management experience across marketing, design, editorial, and fundraising teams. Skilled in amplifying brand reach through strategic partnerships and relationships with major media entities including Google Creative Lab, The New York Times, Instagram, and Outfront/MTA. Significant experience in content development and copywriting for marketing and fundraising initiatives–from web, social media, and newsletters to annual reports, grants, and senior leadership communications.Passionate about the arts, equity, and sustainability. Seeking to use skills and experience to support an arts or environmental organization.
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Rebecca Stokes work experience
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Director, Marketing Campaigns & Audience Development
Led creative development, media planning, and implementation of ~20 brand and exhibition campaigns annually across paid and owned marketing channels. Managed 7-figure budget, staff of 8 at peak, and creative/media agency relationships. Tapped for Director of Creative Operations role in final 2 months to oversee department restructuring. Representative Initiatives:► During pandemic, directed marketing strategy to support continued patron engagement, including Virtual Views series of online exhibitions and “Museum from Home” newsletter and social content. Directed #MoMAPhotoClub, a participatory social media initiative with >120K global submissions to date. Led partnership with Google Creative Lab to develop New Tab With MoMA Chrome extension featuring ~50 collection works. Key member of senior team charged with safe museum reopening and achievement of attendance projections.► Built multi-phase marketing campaign, including robust advertising plan, suite of videos, and photographer-in-residence program (Sarah Cwynar and Rosalind Solomon) to promote the museum’s 2019 expansion project, contributing to record-breaking attendance. ► Activated strategic partnerships, including becoming the exclusive museum Arts Partner with MSG/Moynihan Train Hall, and led industry-first series of artist commissions in The New York Times.Results:► Industry-leading social following (15M+) ► > 400% paid social and search ROAS ► 40% Marketing newsletter growth YOY (2022)► 3x Webby award winner
Director, Digital Initiatives
Selected to formalize and elevate the museum’s digital footprint, enhancing affinity to brand and driving engagement. Managed high 6-figure budget and staff of 6. In 2018, assumed additional responsibilities during CCO vacancy, overseeing all marketing activities, including non-press messaging and collateral related to 2019 museum reopening.Representative Initiatives:Built museum’s first integrated digital marketing strategy, team, and operating infrastructure.► Upgraded digital capabilities to support newsletter custom database integrations, mobile/responsive design, dynamic content, and segmentation optimization. Led creation of first social media policy.► Created concepts and messaging for award-winning online fundraising campaigns.► Initiated and managed digital partnerships, including Instagram and Khan Academy.► Developed new, highly visual storytelling format for digital annual reports. Launched and served as Editor-in-Chief of MoMA’s Inside/Out blog.Results:► 100%+ Instagram/Tumblr followers lift► Drove email subscriber base to 1M+► 2M interactions, 124M reach, Instagram partnership for Latin American architecture exhibition ( #ArquiMoMA) ► Grew blog readership to 1M+ visitors► Winner, Webby and Blackbaud awards
Director, Campaign And Development Communications
Led editorial, capital campaign communications, and prospect research operations. Oversaw high-6-figure budget and staff of 6.► Developed capital campaign identity and all materials, from case statements to a virtual video tour, used to raise $850M+ for 2004 expansion project, including a $65M capital grant.►Built and oversaw External Affairs editorial/copywriting team, and managed monthly member publication through several content redesigns.
Senior Writer
Developed fundraising materials used to solicit support for the Museum. ► Initiated and created all exhibition and program-related proposals. Managed exhibition/program sponsorship crediting.
Grant Officer
► Led entire government grants operation, raising 7-figure support annually.► Prepared proposal resulting in multimillion-dollar grant from New York City to P.S. 1 Contemporary Art Center.
Rebecca Stokes education
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The Johns Hopkins University
Frequently asked questions about Rebecca Stokes
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What company does Rebecca Stokes work for?
Rebecca Stokes works for Freelance.
What is Rebecca Stokes's role at Freelance?
Rebecca Stokes is listed as Integrated Marketing & Communications Professional – Creative Strategy | Asset/Content Creation | Brand Campaigns | Media Planning | Agency Management | Writing at Freelance.
Where is Rebecca Stokes based?
Rebecca Stokes is based in New York, United States while working with Freelance.
What companies has Rebecca Stokes worked for?
Rebecca Stokes has worked for Freelance and The Museum Of Modern Art.
How can I contact Rebecca Stokes?
You can use AeroLeads to view verified contact signals for Rebecca Stokes at Freelance, including work email, phone, and LinkedIn data when available.
What schools did Rebecca Stokes attend?
Rebecca Stokes holds Ba, Art History from The Johns Hopkins University.
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